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Pay-per-call ads on Facebook offer a unique opportunity to deliver marketing messages to the right...

Did you know that following up with leads within five minutes can multiply your conversion...

The number of phone calls generated by call-based campaigns reflects their effectiveness, or does it?...

Data Privacy Digital Advertising

Google has reversed course on its long-discussed plans to discontinue third-party cookies in its Chrome browser after repeated...

Many businesses overspend on lead acquisition—paying a fixed price for every lead, regardless of quality, intent, or market...

The federal solar tax credit is on its way out, and in less than two years, homeowners will no longer be able to deduct nearly...