Liana Tonoyan

Chief Information Officer

2 minutes read

Table of Contents

Liana Tonoyan

Chief Information Officer

2 minutes read

Phonexa’s tech team has been working hard to innovate and build custom solutions across our products to optimise and power your performance marketing campaigns.

Here are just some of the new significant features and improvements we’ve made in recent weeks across our products.

Updates in LMS Sync & Call Logic

Seamlessly Verify Lead Data Legitimacy with TrustedForm

Overview: Phonexa has been updated to support TrustedForm Certificate API v4.0. Recommended by ActiveProspect as the most current version for utilising TrustedForm services, TrustedForm Certificate API v4.0 ensures users can seamlessly verify the legitimacy of the lead data.

Phonexa users can find this new feature within the “Trusted Form Retain” action in the Tracking functionality on Product and Campaign levels.

Learn more: Event Tracking Type: Trusted Form Retain

Transfer Unanswered Calls to Different Campaigns

Overview: Operators are often unavailable to answer calls, and the call gets disconnected, resulting in lost revenue for the client and their publishers. Our new feature will mitigate the risk of any potential lost revenue and make sure one of your campaigns takes the call.

In the IVR Find Buyer block, we’ve added a new feature that routes a call to the next campaign in the ping tree if the first campaign does not accept the call for any reason. The call will continue to be routed to the following campaigns in the ping tree until one of the campaigns accepts the call.

Learn more: The “Find Buyer” block & The “Return Client” block

New Summary Reports for Publishers & Buyers Give Improved Data Analysis

Overview: In addition to the detailed report on returns and adjustments, Phonexa now has summary reports for Publishers and Buyers that highlight critical insights, trends, and patterns for effective decision-making. Start monitoring performance from various sources, analyse data, and make decisions based on detailed reports on returns and adjustments from large volumes of data. With a new set of summary reports, Phonexa clients will be able to analyse data more effectively, group data based on different criteria, and make optimisations to their lead flows to eventually maximise earnings.

Learn more: Return/Adjustment Summary (Publisher)

Learn more: Return/Adjustment Summary (Buyer)

Leverage Arithmetic & Logical Expressions to Derive New Data

Overview: You can now use arithmetic and logical expressions to derive new data based on existing data with custom columns. This allows for more detailed and customised reports, providing you with the specific insights you require. Adding custom columns to reports allows you to display the information not included in the basic system reports.

Learn more: Custom Columns For Reports