Liana Tonoyan

Chief Information Officer

3 minutes read

Every month, we bring you the latest feature updates made to our Phonexa platform. Here are some of the recent releases we’ve made across the Phonexa suite. 

Lynx

Facebook Integration in Lynx

We are excited to announce the launch of a new feature that allows seamless integration with Facebook, enabling the collection and passing of conversions back to Facebook for enhanced analytics. This integration is designed to help you optimise your advertising strategies and better understand the impact of your campaigns, providing deeper insights into customer behaviour and campaign performance.

Meta enforces a strict policy that prohibits the use of redirects in affiliate marketing, meaning marketers cannot use intermediary links that reroute users to different landing pages before reaching the final destination. 

To stay compliant with Meta’s policy and still track attributions, our clients can use the direct linking option. This unique tracking code can be placed directly on landing pages to track conversions and attribute them to the correct affiliates.

You can now fine-tune your Facebook ad spend based on accurate, real-time data, improving ROI on Facebook ad campaigns while remaining compliant.

Learn More: Postbacks

New Integrations for Sending Postbacks via Tracking

In addition to the Facebook integration we have added multiple others to Lynx that will enhance our system’s functionality through postback events. These integrations streamline workflows and ensure seamless communication between systems, allowing for more efficient operations and better data synchronisation. Below are some examples of the new integrations.

• Twillio
• Slack 
• Google Sheets
• SMTP ESP
• SMTP with Custom Connection
• Google Analytics

LMS & Call Logic

Google Ads Conversions from Clicks to Tracking

We are excited to introduce a new feature that simplifies tracking your Google Ads conversions from clicks.  With our latest update, you can now upload offline click conversions directly into Google Ads. This enhancement allows you to track ads that lead to sales in the offline world, such as over the phone or through a sales representative, all within our platform. By integrating this capability, we have made the process more efficient, eliminating the need for additional steps and ensuring that your offline conversions are accurately reflected in your Google Ads campaigns.

Accurately measuring the full impact of your Google Ads campaigns by including offline sales, leads to better budget allocation and campaign optimisation. This update supports businesses with significant offline sales, like call centres, services companies or brick-and-mortar stores, looking to attribute conversions to their online ads.

Learn More: Event Tracking Type: Google Ads Conversions from Clicks

iClear Advanced Rules for New Sources and Their Limits

You can now configure third-party service checks for a publisher’s new source traffic using iClear Advanced Rules. This feature allows for the identification and definition of new publisher sources, ensuring that rules are applied selectively based on source characteristics. Additionally, a new parameter called Source Caps lets you control the number of rule executions for each publisher source. This feature provides greater flexibility and control over source traffic management, enabling more efficient and financially sound decisions.

Learn More: iClear

Integration Builder: Adding and Pulling Data from Lead Stash

We have further improved our integration builder with the possibility to add data to and pull it from Lead Stash. What this means for our clients is that we are now able to save data from buyer response and reuse it as needed. Previously, this type of workflow had to be built by developers, but now our clients with minimal development knowledge can create these flows using Phonexa’s powerful Integration Builder, making data management more accessible and efficient.

Learn More: Integration Builder

Opt-Intel

API for Email and Phone Number Opt-Out Lists 

You can now utilise a new feature in our Opt-Intel Suppression Management component: API support for managing email and phone number opt-out lists. With this new feature, users can seamlessly add or delete contacts via the API, enhancing efficiency in managing suppression lists. This is particularly beneficial for automating updates during large-scale email marketing campaigns, ensuring compliance and minimising unwanted messages, thereby protecting your brand’s reputation.

This feature is essential for large-scale email and SMS marketing campaigns where maintaining an up-to-date suppression list is crucial to avoid sending unwanted messages.

Learn More: Phone Number/Email Lists API