With the average house price in the UK soon crossing £300,000, taking out a mortgage becomes the only choice for ever more homeowners, a dream coming true for mortgage agencies and brokers, who “only” need quality leads to thrive.
Speaking of which, buying qualified leads and phone calls might be the best strategy for aspiring lenders and brokers who cannot or don’t want to generate organic traffic. Truth be told, the competition is quite tough, not letting you thrive unless you have something exceptional to offer.
Source: Statista
So if you need mortgage leads here and now, you can simply buy them from lead agencies. And why not? These are qualified leads that match your ideal buyer profile.
Without any further ado, let’s explore the 36 best platforms to buy mortgage leads in the UK.
Mortgage financial lead marketplaces connect lenders and brokers with borrowers actively searching for mortgage solutions. These marketplaces collect borrower enquiries, match them with multiple providers based on predefined criteria, and allow lenders to compete for high-intent prospects.
By centralising lead distribution and standardising data capture, these platforms help reduce acquisition costs while improving lead quality. They are especially valuable for brokers and lenders looking to scale quickly, access shared or exclusive enquiries, and engage borrowers at the comparison and decision-making stage of the mortgage journey.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 6.8M | 0.36 | 41.62% | 37.88% | 5.60% | 1.06% | 0.05% | 13.14% | 0.65% |
MoneySuperMarket is one of the UK’s best comparison sites, helping people search smarter for mortgages, loans, credit products, and insurance. MoneySuperMarket doesn’t sell mortgage leads directly, but it provides lenders and brokers with highly engaged, high-intent users who are actively comparing financial options.
Here are some advantages you can leverage through MoneySuperMarket:
Ultimately, MoneySuperMarket helps lenders appear in front of ready-to-act borrowers, improving the quality and consistency of your customer acquisition funnel.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
4.3M | 0.45 | 28.67% | 49.11% | 2.36% | 3.24% | 0.03% | 16.31% | 0.27% |
Uswitch is a UK comparison marketplace that helps consumers find, compare, and choose financial products, including mortgages, by providing mortgage rates and personalised advice. Uswitch is a solid choice for companies seeking high-intent mortgage leads who first complete an application, confirming their interest in a specific mortgage product.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
3.0M | 0.3 | 40.08% | 37.95% | 2.97% | 1.93% | 0.09% | 16.51% | 0.47% |
GoCompare provides a steady stream of informed, high-intent leads actively researching mortgage solutions and ready to move further along the application journey.
The platform relies on structured data capture and clear comparison workflows, allowing lenders to understand borrower intent, financial profile, and product preferences before engagement. This helps reduce wasted traffic, improve conversion quality, and ensure that only relevant, motivated prospects reach your pipeline.
GoCompare also offers category-specific tools and guides that educate consumers before connecting them with the right providers. This allows lenders to get better leads, instill trust in consumers even before the first contact, and ultimately convert more mortgage leads.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 58.6K | 0.52 | 32.53% | 61.37% | 3.92% | 1.22% | 0.01% | 0.89% | 0.04% |
Online Mortgage Advisor is an online mortgage marketplace that connects mortgage seekers with brokers and enables brokers to purchase qualified leads that match their specifications. On the broker’s side, all products are divided into “Residential,” “Residential Adverse,” and “Buy To Let” categories and include enquiries from those seeking mortgage loans or remortgages.
Likewise, all enquiries are separated into three tiers – Bronze, Silver, and Gold – that vary by the purchase intent and eligibility criteria like income, mortgage size, and loan-to-value. Qualification-wise, the platform automatically removes invalid phone numbers from enquiries.
The lion’s share of the enquiries are generated during working hours, but you can receive leads 24/7, including weekends. All leads come from on-site form submissions generated via SEO, social media marketing, and other campaigns.
Join Online Mortgage Advisor as a mortgage broker
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 456.5K | 0.6 | 28.56% | 64.13% | 3.19% | 1.38% | 0.03% | 2.56% | 0.15% |
Unbiased is one of the biggest lead generators and online marketplaces for financial advisors, mortgage and insurance brokers, and accountants. Whether you operate nationwide or locally, Unbiased might become your go-to source for mortgage traffic.
The lead generation subscription plan costs £96 + VAT, with enquiries priced from £10 + VAT, depending on the type of lead: first-time homebuyers, self-employed mortgage leads, remortgage leads, commercial mortgage leads, mortgage protection leads, and more. The subscription also includes access to lead management tools and ongoing support from the platform’s team.
Here’s how mortgage lead generation works with Unbiased:
Adding locations to your profile can help with targeting—you will appear in searches in these locations and receive relevant enquiries.
Join Unbiased as a mortgage broker
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
11.6K | 0.72 | 45.06% | 44.82% | 4.45% | 3.73% | 0.02% | 1.54% | 0.36% |
Money.co.uk is a UK comparison site that helps lenders find borrowers seeking mortgages and other financial products. Through tailored comparisons and guidance, the platform ensures users find relevant options, while lenders receive warm, actionable leads ready to take out a loan.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
3.0K | 0.5 | 38.12% | 53.35% | 4.74% | 3.42% | 0.03% | 0.00% | 0.33% |
UK Mortgage Advisors is a lead-generation and matching platform that connects borrowers with whole-of-market creditors. Rather than selling mortgage products directly, it helps lenders and advisers access consumers seeking tailored mortgage advice and personalised support.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
1.2K | 0.41 | 14.03% | 76.00% | 3.36% | 6.26% | 0.03% | 0.06% | 0.26% |
Axowa is a mortgage lead generation provider that delivers targeted, phone-verified prospects to lenders and brokers. The company focuses on high-quality outreach lists and live consumer connections, helping you reach borrowers who are actively exploring mortgage or remortgage options.
Tech-wise, Axowa supplies real-time hotkey transfers, custom-built targeting data, and telemarketing-ready mortgage leads. This allows lenders to plug directly into pre-qualified conversations and scale their acquisition efforts with consistent, conversion-focused lead flows.
Mortgage lead generation agencies specialise in creating and managing targeted marketing campaigns that deliver qualified mortgage enquiries to lenders and brokers. Rather than operating open marketplaces, these agencies focus on sourcing leads through channels such as paid advertising, SEO, content marketing, and direct outreach.
By handling everything from audience targeting and qualification to delivery and optimisation, mortgage lead generation agencies help mortgage providers reduce wasted spend and focus on prospects most likely to convert. They suit brokers and lenders looking for customised, performance-driven lead acquisition without building an in-house marketing infrastructure.
Likewise, mortgage lead management agencies capture, organise, track, and nurture mortgage leads throughout the sales lifecycle, helping brokers and lenders manage follow-ups, automate communications, and maintain visibility across the pipeline.
In addition to generating leads, mortgage lead gen agencies maximise the value of every captured lead by improving response times, lead scoring, and workflow automation.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
4.5M | 0.27 | 58.24% | 21.91% | 4.26% | 1.83% | 0.05% | 13.46% | 0.25% |
Experian is a UK credit data and financial services platform that helps consumers understand their credit profile while connecting lenders with data-driven, high-intent prospects.
By combining credit insights, affordability data, and personalised financial offers, Experian enables mortgage providers to reach borrowers who are actively assessing their eligibility and preparing to take the next step in their mortgage journey.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 1.7M | 0.53 | 15.73% | 68.09% | 2.78% | 0.50% | 0.01% | 0.54% | 12.34% |
Yell is a UK online business directory that helps consumers discover local service providers, including mortgage brokers and financial advisers. By capturing searches from users looking for local mortgage experts, the platform generates location-based enquiries with clear purchase intent.
Mortgage brokers listed on Yell can benefit from increased visibility in local search results and direct contact from consumers ready to engage. Enquiries typically come from users seeking immediate assistance.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
1.0M | 0.54 | 39.71% | 50.72% | 6.12% | 0.94% | 0.02% | 2.27% | 0.22% |
Legal & General is a major UK financial services provider offering mortgages, insurance, and investment products. Through its mortgage offers, the company helps borrowers access competitive lending options while supporting lenders with strong trust and nationwide reach.
While not a lead marketplace in the traditional sense, Legal & General attracts high-intent mortgage customers through direct offerings and partnerships, which makes it a recognised and credible channel for engaging purchase-ready borrowers.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
57.3K | 0.52 | 56.27% | 32.25% | 6.21% | 1.63% | 0.04% | 3.46% | 0.13% |
Vouchedfor is a UK-based adviser review and matching platform that connects consumers seeking trusted financial advice with vetted mortgage advisers. Lenders and brokers can receive enquiries from users seeking professional guidance and reassurance before making major financial decisions.
Here’s what makes VouchedFor valuable for mortgage lead acquisition:
With a strong focus on trust, VouchedFor delivers intent-driven, high-quality enquiries for mortgage professionals looking to build long-term client relationships.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 46.4K | 0.52 | 38.63% | 44.00% | 9.33% | 0.94% | 0.02% | 6.97% | 0.12% |
Mortgage Advice Bureau is a UK-based mortgage network that connects borrowers with qualified advisers, helping lenders and brokers reach borrowers actively seeking mortgage solutions. By focusing on advice-led enquiries, Mortgage Advice Bureau enables providers to improve conversion rates while minimising wasted spend on unverified contacts.
Here are the types of mortgage leads available at Mortgage Advice Bureau:
Leads are captured through adviser interactions and can be filtered by location, loan amount, and property type. The platform supports real-time delivery and campaign optimisation, helping lenders maximise the value of each enquiry.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 43.9K | 0.6 | 33.11% | 43.26% | 4.50% | 18.83% | 0.03% | 0.00% | 0.27% |
Fatrank is an agency that generates first-time mortgage leads, remortgage leads, buy-to-let mortgage leads, joint mortgage leads, and guarantor mortgage leads. The platform goes beyond lead generation and marketing, covering personal and business growth.
Join Fatrank as a mortgage broker
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 4.8K | 0.4 | 22.18% | 66.06% | 6.34% | 3.25% | 0.03% | 1.89% | 0.25% |
Echo Finance is a UK mortgage lead gen agency that helps borrowers find suitable mortgage solutions through personalised advice and access to a wide range of lenders. By capturing enquiries from consumers actively looking to buy or remortgage, the company connects lenders with prospects who are already engaged in the decision-making process.
Echo Finance focuses on qualified, advice-led enquiries, ensuring lenders and partners engage with motivated borrowers seeking tailored mortgage options and ready to progress with their application.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 3.5K | 0.47 | 30.53% | 59.57% | 5.18% | 1.52% | 0.05% | 2.85% | 0.31% |
LeadPronto is a UK-based lead generation platform that helps mortgage brokers and financial advisers acquire high-intent enquiries from consumers actively searching for mortgage and remortgage solutions. The platform focuses on delivering relevant prospects rather than bulk traffic, allowing lenders to engage borrowers who are already considering their next steps.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 3.1K | 0.44 | 32.69% | 50.29% | 8.84% | 3.43% | 0.04% | 4.35% | 0.36% |
One Mortgage is a UK mortgage broker that helps consumers find suitable mortgage solutions through personalised advice and access to the whole market. By capturing enquiries from borrowers actively looking to buy, remortgage, or refinance, the platform connects lenders with motivated prospects who are ready to move forward in the buying process.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
2.8K | 0.43 | 35.75% | 25.94% | 7.86% | 28.64% | 0.03% | 1.26% | 0.51% |
Adbetter is a UK-based digital performance marketing and lead generation agency that helps lenders and brokers acquire high-quality, sales-ready leads through custom online campaigns. They specialise in pay-per-lead models where you only pay for verified enquiries that match your lead qualification criteria.
Among other features, Adbetter builds tailored ad funnels, handles campaign creative and landing page optimisation, and delivers phone-verified leads directly to your CRM in real time. Their data-driven approach includes multi-step lead qualification, performance tracking, and ongoing optimisation to help lenders maximise ROI on qualified mortgage leads.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 2.6K | 0.55 | 33.04% | 50.38% | 8.39% | 3.48% | 0.04% | 4.50% | 0.17% |
Hello Clicks is a lead generation agency that drives mortgage and remortgage leads, alongside leads for over 20 other customer segments. All leads are pre-qualified and delivered through API, email, phone, or CRM system. Likewise, you can pre-schedule an appointment with a qualified lead.
Every sold lead is tracked so that Hello Clicks can constantly analyze customer journeys and adjust targeting specifically for your business. If you are unsatisfied with the lead you receive, you can get a full refund.
Join Hello Clicks as a mortgage broker
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 2.0K | 0.59 | 31.13% | 53.76% | 7.88% | 3.37% | 0.03% | 3.56% | 0.28% |
Lead-Tech is a UK-based lead generation and mortgage marketing platform that helps lenders and brokers acquire high-intent mortgage leads. The company offers real-time lead validation, custom audience targeting, and automated delivery to CRMs, streamlining lead management and follow-up.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 7.1K | 0.51 | 6.18% | 77.50% | 2.66% | 13.03% | 0.03% | 0.44% | 0.16% |
Ash Borland is a UK mortgage broker who provides mortgage advice and access to a wide range of lenders. By capturing enquiries from borrowers actively seeking to buy, remortgage, or refinance, the company connects lenders with motivated borrowers ready to take out a mortgage.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 1.3K | 0.47 | 26.99% | 45.36% | 4.43% | 21.59% | 0.03% | 1.60% | 0.00% |
The Lead Engine is a UK-based digital marketing agency that drives mortgage leads to agents and brokers through SEO. The platform also provides lead tracking, with around 33% of leads resulting in phone calls.
The unique feature of The Lead Engine is that it generates leads directly on the agent’s website, which increases brand awareness and reduces the sales cycle: the leads land where you want them, without redirects or potential delays that always lose some customers.
Here’s an example of the improvements they promise to make across your website:
Join The Lead Engine as a mortgage broker
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 900 | 0.42 | 21.92% | 53.64% | 21.30% | 3.03% | 0.02% | 0.08% | 0.02% |
Insite Web is a lead generation and management agency that supplies mortgage, insurance, financial advisor, solicitor, accountancy, locksmith, home security, and dental practice leads, as well as customer tracking and marketing services.
The service works best for brokers who need 60 or more high-intent mortgage leads per month and have a budget of at least £1,500. Insite Web’s lead generation capacity reaches 5,000 leads monthly and probably more, so large-scale brokers can also satisfy their needs.
Types of Mortgage Leads with Insite Web
| Equity Release Leads | Home mover leads | Tracker mortgage leads |
| Remortgage leads | First-time buyer mortgage leads | Interest-only mortgage leads |
| Buy to let mortgage leads | 2nd charge mortgage leads | Low-high deposit mortgage leads |
| Adverse mortgage leads | Contractor & freelancer leads | Unusual property mortgage leads |
| Self-employed mortgage leads | Fixed-rate mortgage leads | Mortgage credit check leads |
However, you should note that Insite Web doesn’t sell leads; it provides lead generation services and builds an optimal sales funnel for your brand. This guarantees all acquired mortgage leads are exclusive and easier to convert.
Join Insite Web as a mortgage broker
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 150 | 0.42 | 30.57% | 59.16% | 6.88% | 3.28% | 0.04% | 0.06% | 0.00% |
Simply Online Leads is a UK-based lead generation company that provides exclusive mortgage, finance, home improvement, and insurance leads for businesses.
Here are the types of leads you can buy:
The loan-to-value (LTV) ratio is 95% for first-time buyers, 90% for purchase mortgage leads, 85% for remortgage leads, and 70% for buy-to-let mortgage leads.
Join Simply Online Leads as a mortgage broker
Mortgage lead management software is designed to organise and manage mortgage enquiries once they enter your pipeline so you can keep track of leads from multiple sources, monitor follow-up activity, and maintain a clear overview of each prospect’s progress.
By centralising data and automating routine tasks, mortgage lead management software reduces manual workload and improves response times. It is particularly useful for teams handling high lead volumes, ensuring enquiries are handled consistently and opportunities are not lost due to poor tracking or delayed contact.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 11.2K | 0.71 | 53.46% | 40.17% | 3.25% | 2.59% | 0.02% | 0.26% | 0.26% |
Phonexa is an enterprise-grade tracking and distribution platform that brings together call tracking, routing, lead management, compliance, and marketing analytics within a single, robust ecosystem.
At the heart of this ecosystem are LMS Sync and Call Logic, which enable you to efficiently track and distribute mortgage leads and calls, maintain control over customer interactions, and scale while maximising ROI.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 3.2M | 0.27 | 62.57% | 29.60% | 5.18% | 1.12% | 0.13% | 1.20% | 0.20% |
HubSpot is a leading CRM and marketing automation platform that helps mortgage brokers and lenders manage customer relationships, track leads, and streamline their sales processes. By centralising contact data, communications, and marketing campaigns, HubSpot allows you to engage prospects more effectively and convert enquiries into clients.
Likewise, HubSpot offers tools for email marketing, lead scoring, workflow automation, and analytics, enabling mortgage providers to nurture prospects, monitor pipeline performance, and optimise conversion rates. With HubSpot, you can improve operational efficiency while delivering personalised experiences to borrowers.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 214.8K | 0.19 | 75.65% | 10.53% | 13.64% | 0.15% | 0.03% | 0.00% | 0.00% |
Mortgage Brain is a UK-based mortgage technology provider that provides software solutions for brokers and lenders. The platform streamlines mortgage sourcing, application processing, and client management, all so you can manage leads more efficiently.
Among other things, Mortgage Brain offers tools for product comparison, automated calculations, and regulatory compliance. Mortgage professionals can enhance operational efficiency and focus on converting qualified leads into successful mortgage applications.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 16.5K | 0.39 | 50.76% | 31.80% | 10.42% | 5.05% | 0.51% | 1.32% | 0.14% |
Iress is a global technology provider offering software solutions for mortgage brokers and lenders. The platform helps streamline mortgage origination, client management, and advisory workflows, allowing you to manage leads and applications more efficiently.
Iress offers tools for automated workflow management, data integration, and analytics, enabling lenders and brokers to track prospects, assess borrower suitability, and optimise conversion.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 7.5K | 0.43 | 35.29% | 31.03% | 13.16% | 18.90% | 0.05% | 1.08% | 0.49% |
LeadCrowd is an online agency that generates exclusive real-time mortgage, commercial mortgage, and remortgage leads, among other financial and insurance customers. They use 24 websites, offer 46 lead types, and boast a refund rate below 7%.
Here are the mortgage leads you can buy at LeadCrowd:
| Residential mortgage & remortgage leads | Protection and insurance leads |
| Buy-to-let mortgage leads | Borrowers with bad credit |
| Commercial mortgage leads | Bringing loans and development finance |
| Equity release and later-life lending leads | Specialist mortgage and other finance |
All leads are generated using SEO and PPC.
Here are their average costs per lead:
Join LeadCrowd as a mortgage broker
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 6.7 | 0.54 | 39.28% | 40.16% | 17.44% | 2.53% | 0.28% | 0.03% | 0.28% |
ACRE Software is a platform where mortgage brokers and lenders can connect with purchase-ready leads through:
With ACRE Software, you can target leads based on location, mortgage type, and borrower profile, ensuring your sales team engages with motivated prospects at the right time, maximising conversion and ROI.
| Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 0.42 | 29.10% | 62.83% | 4.25% | 3.33% | 0.06% | 0.43% | 0.00% |
The Pipeline is a dedicated mortgage lead generation platform that provides quality leads starting at 50 per month, with the typical lead batch at 100. Leads are purchased in advance and can be delivered to your CRM system or by any other convenient method.
Before signing up for The Pipeline, you can schedule a 20-minute call to discuss your marketing goals and growth opportunities.
Join The Pipeline as a mortgage broker
Real estate lead sources for cross-selling mortgage products are platforms that generate mortgage enquiries as a by-product of property search activity. These sources attract consumers who are browsing listings, valuing homes, or researching local markets, often at the very start of their home-buying journey.
Because intent is driven by property interests rather than by direct loan comparisons, these leads tend to be earlier-stage but highly valuable when nurtured correctly. For mortgage brokers and lenders, real estate lead sources offer strong volume, local targeting, and the opportunity to engage borrowers before they’ve chosen a lender.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 70.9M | 0.29 | 54.44% | 39.92% | 2.07% | 3.40% | 0.08% | 0.03% | 0.06% |
Rightmove is the UK’s largest property portal, connecting mortgage brokers and lenders with consumers actively searching for homes. By leveraging property listings, search tools, and lead capture features, Rightmove enables lenders to engage motivated buyers and generate high-intent mortgage enquiries efficiently.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 24M | 0.36 | 43.42% | 48.68% | 1.60% | 2.24% | 0.19% | 3.76% | 0.11% |
Zoopla is a UK property and real estate platform that helps mortgage brokers and lenders connect with consumers actively searching for homes and property financing. By providing property listings, market insights, and valuation tools, Zoopla attracts high-intent users who are often in the market for mortgage solutions.
The platform offers targeted advertising, lead capture forms, and integration with broker systems, enabling lenders to engage motivated prospects effectively. With Zoopla, mortgage providers can access quality leads, increase visibility among property buyers, and optimise conversion opportunities.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 36.4K | 0.63 | 42.36% | 48.26% | 6.81% | 2.32% | 0.09% | 0.01% | 0.14% |
Estate Agent Today is a UK property news and marketing platform that helps mortgage brokers and lenders access high-intent property leads. You can leverage the platform to generate enquiries from consumers actively seeking property and mortgage information.
Here’s more about mortgage leads from Estate Agent Today:
With its focus on property news and market insights, Estate Agent Today provides consistent, intent-rich opportunities for mortgage professionals looking to engage motivated prospects.
| Q4-2025 UK | Bounce rate | Direct | Organic search | Referral | Social media | Paid search | Paid referral | |
| 28.9K | 0.3 | 44.64% | 50.31% | 3.68% | 1.04% | 0.04% | 0.01% | 0.28% |
The Mortgage Lender is a dedicated mortgage lead generation platform that helps brokers and lenders build a marketing funnel from scratch. Among the leads they generate are first-time buyers, remortgage, buy-to-let, and complex-case mortgage enquiries.
Here are the marketing avenues The Mortgage Lender can cover:
With a track record of connecting thousands of brokers to motivated borrowers, The Mortgage Lender is a reliable source of high-quality, actionable mortgage leads.
| Bounce rate | Direct | Organic search | Referral | Social media | Paid search | |
| 260 | 3.80% | 92.01% | 1.20% | 2.40% | 0.01% | 0.58% |
Mortgage Brokers Directory is a lead generation agency that offers mortgage, equity release, life insurance, and pension leads through two partnership models: scheduling appointments and listing your business on their platform.
To join MBD as a mortgage broker, contact them via their on-site live chat.
First of all, it’s worth noting that buying mortgage leads shouldn’t be the only marketing strategy you rely on. Organic traffic is still up for grabs as long as you have some online presence and time and skills to create compelling content for your blog, social media, and search engines.
However, there are two major disadvantages to organic leads:
Even though most brands invest in SEO, the truth is that only the best of the best succeed, while the rest don’t get the desired search exposure. Whether you like it or not, you will have to beat bigger guys to acquire free mortgage traffic.
However, the rules of the game change when you buy leads.
Here’s an example:
A real estate customer stumbles upon a compelling mortgage article in their favourite real estate blog and decides to explore mortgage options. Then, they tap the click-to-call button to connect to a mortgage company.
In this scenario, a publisher uses their authority to generate traffic to the partner advertiser.
Lead generators and affiliate networks have evolved to the point where they can dissect potential customers on the fly and share essential details with advertisers before the purchase.
Such complexity led to the convenience of choosing among these mortgage lead types:
| Live Transfer Mortgage Leads | Live transfer leads—usually phone calls—are connected to the lender’s sales agent in real-time without external competition. A qualified phone call from a high-intent borrower may cost £100 or more. |
| Exclusive Mortgage Leads | Exclusive mortgage leads are contacts and phone calls sold to a single company, eliminating competition. They may cost £10 to £50. |
| Trigger Mortgage Leads | Trigger mortgage leads are contacts and phone calls that complete a target action, putting them in the market for a mortgage. For example, pulling a potential borrower’s credit record might be a trigger action. |
| Shared Mortgage Leads | Shared leads are contacts sold to several competing companies. These leads are cheap, but you have to be able to snatch them from other brokers. |
| Aged Mortgage Leads | Aged mortgage leads are borrowers who have been inactive for some time and need re-engagement. They are cheap, but you usually need lots of them to drive conversions. |
In the real market, it’s even better: You can choose the demographics of the leads you buy: location, age, income, family status, and other marketable details.
Important: The depth to which you can set your buying criteria also depends on the lead generator. Make sure your traffic provider allows you to narrow it down to the clients you need.
Take a product tour to learn how Phonexa can enhance your lead generation, acquisition, and management via real-time and strategic consumer reporting and analytics.
The UK mortgage sector is regulated by the Financial Conduct Authority (FCA) and the data privacy rules under the UK General Data Protection Regulation (UK GDPR), making compliance imperative for anyone in the business, including lead buyers, lead sellers, and affiliate networks.
Whether you generate, buy, or sell leads, or you’re managing lead flows as an intermediary, most compliance requirements boil down to being able to ensure auditable consent and suitability. In other words, you have to be able to prove that marketing communications are solicited – the consumer has provided consent to be contacted by the brand – and relevant.
The FCA’s Consumer Duty requires businesses to deliver “good consumer outcomes,” which means that any operations with leads, including lead generation, distribution, and acquisition without proper consent, might constitute significant regulatory risk.
| Regulatory Aspect | UK Requirement (FCA/ICO) |
| Primary Financial Regulator | Financial Conduct Authority (FCA) |
| Data Protection Law | UK GDPR / Data Protection Act 2018 |
| Consumer Protection Standard | Consumer Duty (High Standard for Outcomes) 1 |
| Consent for Direct Marketing | Explicit Consent (B2C) and Clear Transparency 10 |
With all that being said, it’s evident that you shouldn’t rely solely on CLP but rather prioritize ensuring that all consumers entering your marketing funnel have given consent and are sent on the most beneficial marketing path for them. For your business, it means establishing strong lead qualification criteria and rejecting irrelevant leads or not submitting them to the network.
Not all mortgage products are under the same compliance requirements. For example, investment property, such as Buy-to-Let loans and general business mortgages, is usually not covered by direct FCA regulation for consumer mortgages, resulting in less regulation for B2B and commercial lending than for, for instance, B2C residential mortgagees.
Likewise, the FCA’s ongoing reform to simplify mortgage rules might soon make remortgages and product transfers easier for consumers, also reducing regulatory risks for lead generators and mortgage companies. This may allow companies to generate large volumes of mortgage leads while undergoing less regulatory scrutiny and potentially scale faster.
In practice, however, you should use effective software to analyze a large volume of leads, separate them into B2C and B2B categories, and apply the appropriate marketing framework. For the most accurate real-time analytics, you can use our built-in iClaim and iClear products.
Book a demo with Phonexa experts to unlock the power of iClaim and iClear for compliance and real-time lead verification, enabling safe, data-driven lead generation and acquisition.
As a client with Phonexa, you get two essential products to ensure compliance when processing leads – customer interaction recording solution iClaim and user verification and fraud prevention solution iClear, both working in full sync with LMS Sync and Call Logic, the two core products of our comprehensive performance marketing ecosystem.
Here’s how you can use iClaim and iClear to ensure compliance:
For compliance purposes, iClaim is your go-to solution. Not only does it automatically record and timestamp consent events to ensure GDPR compliance, but it also visually recreates each form submission, including the user’s IP details, device, and browser.
As far as lead quality goes, iClear is an exceptional tool. For example, if you’re a solar installer, you can use iClear to verify the address and phone number of the leads you’re buying – including the comprehensive risk score – in order to make sure they are from your target states. Otherwise, there’s always a risk that some of the acquired leads would belong to locations that you don’t cover.
As a broker, you can earn hundreds to thousands of pounds from a single mortgage, depending on your commission structure and the partner lender. Some mortgage brokers only charge their lenders – the so-called procurement fee – while others charge their borrowers.
The typical procurement fee is around 0.4% of the mortgage size; on a £300,000 loan, it would be £1,200. But if you also charge the borrower – and can get clients under this condition – you can double the income.
Likewise, brokers can charge a flat fee, typically ranging from £500 to £1,500.
Buying leads will make it much easier to acquire clients, but it’s still impossible to get a head start without deep industry knowledge. As an aspiring mortgage broker – even if you haven’t originated a single mortgage loan yet – you must first make sure you know the theory.
Here are some of the crucial parameters to shape your mortgage leads generation strategy:
First, ensure the mortgage leads you’re targeting seek the loan you’re providing. For example, customers taking out a mortgage loan to buy a house may differ from mortgage refinance leads in the loan size, length, and other conditions.
Here are some popular mortgage leads to target as a mortgage broker in the UK:
| First-Time Homebuyers | First-time homebuyers are usually in their thirties, looking for extensive support throughout the acquisition process. They might have saved less for a down payment and therefore tend to choose more affordable homes. |
| Remortgage Leads | Remortgage leads account for 16% to 44% of the mortgage market (depending on the property type). But you have to convince them that switching their mortgage plan is the right financial decision. |
| Commercial Mortgage Leads | Underwriting a mortgage on shops, offices, industrial buildings, and other commercial property is more complex and riskier—involving a multi-level assessment of the borrower’s creditworthiness and compliance—yet also more profitable for the broker. |
| Equity Release Leads | Equity release leads are usually older homeowners willing to use a portion of their equity to fund retirement. You need to consider their age, health, and family status to understand what mortgage plan they need. |
| Buy-to-Let Leads | Investors buying a property to rent it out are mostly concerned about potential yields, risk mitigation, and exit strategy. These borrowers know the ropes, and you have to be on their level. |
| Homebuyers Looking for Discounts | Homebuyers unable to buy a home on the open market might seek governmental programs like Help to Buy or Share Ownership. As a mortgage broker, you should provide these leads with access to local and state programs, discounts, and rebates. |
| Bad Credit Leads | Customers with a history of CCJs, defaults, or bankruptcies require profound examination from a mortgage lender. However, these leads are usually cheaper and can result in higher commissions. |
| Contractor Leads | Self-employed contractors with irregular incomes need a broker who fully understands their circumstances and can keep it all within the legal framework. |
The loan-to-value ratio indicates how much of the property’s value the mortgage company will finance (mortgage advance) and how much the borrower will pay on their own (down payment). For example, if the borrower purchases a home worth £300,000 while borrowing £240,000 and paying £60,000 as a down payment, the LTV is 80%.
Source: Statista
Here’s how LTV affects mortgage lead generation: The higher the LTV ratio, the riskier it is for the lender because the borrower has less equity to cover the loan. This means you need stringent lead generation criteria to ensure a reasonable risk-reward ratio.
All other things being equal, borrowers seek the lowest interest rate and the longest loan term.
Loan terms typically range from 10 to 30 years, with some lenders extending them to 40 and even 50 years under special circumstances.
Source: Statista
Just like borrowers are searching for the lowest interest rates, lenders are looking for customers with a lower debt-to-income ratio (DTI), a metric that, in fact, predicts whether the borrower is solvent. For example, if the mortgagor’s monthly debt payments are £1,000, and their monthly income is £3,000, the DTI would be 30%.
Source: Statista
The higher the credit score, the more reliable the borrower. But then again, depending on your acquisition strategy, you might want to focus on mortgagees with slightly lower credit scores to avoid competition and because they are cheaper.
Credit Score Scale Example
| Excellent | Very Good | Good | Fair | Poor |
| 850-800 | 740-799 | 670-739 | 580-669 | 300-579 |
As a mortgage broker, you should always stay within reasonable limits: many borrowers with poor or fair credit scores will be denied by lenders.
Here are the average credit scores with the three major credit reference UK agencies:
Mortgage amortisation—a breakdown of mortgage payments—determines how the borrower’s interest changes over time, the broker’s commission, and how much the borrower pays toward the principal and interest at every given period.
Here are some mortgage amortisation examples:
Mortgage closing costs are taxes, fees, and expenses associated with closing a mortgage deal, reaching 2% to 5% of the property’s price. In the UK, these also include SDLT tax, which is £0 on the first £250,000 and 5% to 12% on the exceeding amount, depending on the property’s value.
As a mortgage broker, finding a lender with lower closing fees can give you an edge.
To estimate the optimal number of leads to buy, you should transform your business goals – for example, net monthly profit – into the target number of monthly mortgage sales. For this, you need to know the average expected income per sale (around £1,000).
Then, knowing your average conversion rates, you can calculate the number of leads to buy:
If you need to sell 200 mortgage plans per month to achieve your business goals, and your average conversion rate is 10%, then you need to buy 2,000 leads.
However, if you offer several mortgage products, you might want to add a traffic quality factor or reduce the expected conversion rate to make an educated guess.
Here’s the formula:
If you need to sell 200 mortgage plans per month to achieve your business goals, and you expect your leads to convert five times worse than usual – this might happen if you switch from, say, life transfer to aged leads – then you need 10,000 leads monthly.
But then again, this will only be a ballpark figure, which you can bring closer to reality by tracking your mortgage leads throughout their journey (and thus better understanding them).
From the moment the lead sees your ad, and until they connect to a live operator, they should ideally go through two qualification rounds:
Lead suppliers like affiliate networks and online marketplaces should allow you to set the qualification criteria for the leads you want to buy (for example, you might only accept first-time homeowners from London aged 34-55).
In practice, this is done with a lead distribution technology called a ping tree:
But you can take it even further. Some software – like Ping Post Calls 2.0 – shows the most essential information to the advertiser BEFORE the purchase, allowing mortgage companies to accept or decline the lead. This way, you can guarantee a perfect match.
If you buy heterogeneous leads, you don’t necessarily know where to connect them, which is why you may need some further qualification with, say, an IVR system:
At the end of the day, this multi-level lead qualification allows you to stay effective, only buying high-intent borrowers who are likely to take out a mortgage loan from your or your partner lender.
Buying leads means you don’t need to unroll marketing campaigns, but you can still get an edge if you track your leads along their conversion path, preferably from start to finish.
Here’s how this can be done based on your size and budget:
Here’s an example of software for tracking web leads:
Here’s an example of software for tracking phone calls:
And here we go again: you can take it even further by renting a cloud PBX system, a full-scale call centre that belongs solely to you (read full control and ironclad protection).
There’s a way to test the uncharted waters with no risk: predictive modelling.
Here’s how predictive modelling works:
The best thing is that as you accumulate more data, the algorithms become more accurate.
Successful lead acquisition campaigns require in-depth market research, customer tracking, and analytics, and it’s much easier to perform all these routines from one place without juggling between systems and reports.
This is what Phonexa does by uniting all essential lead management products under one roof. From affiliate to social media to email marketing, you get a 360-degree view of your business and full control over it.
Here are the two core solutions you get as a Phonexa client:
| LMS Sync | Lead tracking & distribution software |
| Call Logic | Call tracking & distribution software |
Here are the six extra features as a Phonexa client:
Book a demo to learn how Phonexa can help you enhance your lead generation efforts and make the most of your mortgage leads.
You can buy mortgage leads directly from lead generation companies or use listing and other paid opportunities to drive traffic to your brand.
You can get cheap mortgage leads from almost all mortgage lead generators, but these leads take more work to convert. For example, aged mortgage leads – disengaged customers – require effective re-engagement strategies.
You can get free mortgage leads from organic traffic channels like your website, blog, social media, forums, and search engines. However, organic lead acquisition takes time and profound expertise, and you cannot control the quality and intent of these leads.
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