Conversational AI: How to Drive Lead Conversion at Scale

If you’re still handling leads manually, you’re stretching your teams thin and losing conversion opportunities that conversational AI could have secured.

 

The message is simple: the faster you embrace conversational AI, the more ground you gain. From smart chatbots to advanced IVR systems, AI Call Agents can enhance every customer interaction and improve the experience at every touchpoint.

All that’s left is picking the right AI solution for your business, and I’m here to help make that choice easier.

To generate, nurture, and convert phone leads effectively, you need an all-in-one marketing suite, not a patchwork of disconnected tools that drain time and energy managing separate platforms and reports.

“If your SDR or customer support team is manually juggling web + call leads, you’re bleeding conversions. Here’s the hard truth: 1️⃣ Chatbots + IVR ≠ conversation. Standard tools are reactive and siloed. 2️⃣ Conversational AI is different. It’s proactive voice/text automation that knows your industry, routes real-time calls, captures intent and call context, and syncs with your lead management system. 3️⃣ The leverage is in consolidation. Phonexa bundles 8 modules—IVR, lead tracking, click reporting, email/SMS, and even accounting—so your AI agent isn’t operating in a bubble.”– Oliver Koukoulis-Fribbens, Global Chief Sales Officer at Phonexa

Phonexa’s all-in-one performance marketing suite is built for performance marketers who want everything connected and done right.

Take a product tour to explore how Phonexa’s platform streamlines lead generation, routing, and conversion — all in one solution.

Here’s a closer look at Phonexa and 10 other conversational AI platforms that could be a perfect fit depending on your unique business needs.

 

Top 11 Conversational AI Platforms to Explore in 2025

Phonexa: Your All-in-One Performance Marketing & Conversational AI Solution

Monthly Visits	Bounce Rate	Pages per Visit	Average Visit Duration	Direct Traffic	Referral Traffic	Organic Search Traffic	Social Traffic	Mail Traffic
116.3K	46.61%	2.14	00:00:47	35.66%	8.43%	52.26%	2.79%	0.12%

This might sound bold, but here’s the truth: AI is a powerful tool, but it’s only one part of your marketing puzzle. What you really need is a connected ecosystem that unifies every moving part of your strategy.

That’s exactly what Phonexa delivers. With AI Call Agents, plus full integration between tools like LMS Sync and Call Logic, your entire lead journey is seamlessly connected – from clicks to conversions.

 

Now, let’s dive into the highlight of it all — conversational AI built directly into Call Logic.

Here’s a quick snapshot of Call Logic to get you up to speed:

 

We’ve embedded conversational AI into our IVR, enabling human-like interactions that guide callers through their journey naturally and effectively.

Here’s what sets Phonexa’s conversational AI apart:

Call Logic IVR Integration	AI Call Agents plug directly into your current call flows—no system rebuilds needed. These agents adapt to your logic and enhance the experience using your default currency and configurations.
LMS Sync Integration	Captured data flows seamlessly into LMS Sync, enabling informed, real-time decisions across all lead sources. This ensures a seamless and unified customer journey across all channels.
Industry Specialisation	Phonexa’s AI isn’t one-size-fits-all. Each AI agent uses a tailored industry knowledge base to handle leads and calls with precision and convert better.
Limitless Scale	From 10 to 10,000+ daily calls, your setup handles it all. Call Logic and LMS Sync scale with you, maintaining speed, logic, and insights, regardless of traffic volume.
Fully Custom Conversations	Design conversations as simple or complex as you need – and every caller interaction stays personalised, using historical context at every step.
Pre-Launch Testing	Test and preview how AI handles live calls before launching campaigns. Refine your flows until every interaction hits the mark.

Inside Phonexa’s Call Logic, you can preconfigure prompts and replies to ensure the IVR asks the right questions and routes callers to the most suitable live agent.

How To Build AI Call Agents in Phonexa’s Call Logic

The best thing is that you can set up a conversational AI system with Phonexa – AI Call Agents – on your own in just a few minutes by following this step-by-step guide:

1.  Select your industry to create AI agents with the right built-in knowledge. You can either use ready-made FAQ templates or customise them to suit your specific needs.
2.  No matching template? No problem — set up your own industry manually by entering product fields and FAQs.
3.  Choose the product with Call Logic. Its AI agents will automatically connect to the IVR as an IVR block. Repeat this process for every product you want to support.

G2 Rating	4.9 from 130+ users
Capterra Rating	5.0 from 69 verified users

Book a free demo and discover how Phonexa transforms your call and lead funnel.

Cognigy: Industry-Tailored Conversational AI

Monthly Visits	Pages per Visit	Average Visit Duration	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
73.9K	45.42%	2.29	00:01:13	37.17%	9.03%	48.17%	1.09%	3.7%	0.18%

Cognigy offers conversational AI solutions tailored to industries such as automotive, airlines, finance and banking, healthcare, insurance, retail and e-commerce, telecommunications, and utilities.

Boasting over 100 integrations, Cognigy enables the creation of dynamic AI agents for real-time interactions. It leverages large language models to understand complex language patterns and deliver effective, natural responses.

G2 Rating	4.6 from 13 reviewers
Capterra Rating	4.8 from 22 verified users

Kore.ai: AI Assistant Development Platform

Monthly Visits	Pages per Visit	Average Visit Duration	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
126,500	42.32%	2.47	00:01:56	42.92%	7.37%	41.18%	5.94%	2.15%	0.09%

Kore.ai provides a conversational AI platform for building intelligent virtual assistants across various sectors, including banking, healthcare, retail, IT, recruiting, and HR. Its multi-engine natural language understanding enables precise intent recognition, delivering tailored experiences for callers and web leads.

G2 Rating	4.7 from 379 reviewers
Capterra Rating	4.5 from 16 verified users

Haptik: Conversational AI with Ready-Made Customer Journey

Monthly Visits	Pages per Visit	Average Visit Duration	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
60,100	49.82%	2.36	00:02:07	35.87%	4.61%	46.26%	11.18%	1.76%	0.08%

Haptik develops intelligent virtual assistants for fintech, healthcare, travel, education, retail, and gaming sectors. Its key benefit is pre-built conversational journeys designed for these industries, enabling quick and efficient setup of lead flows.

G2 Rating	4.4 from 150+ reviewers
Capterra Rating	4.4 from 40+ verified users

Sprinklr: AI-Driven Customer Experience Management

Monthly Visits	Pages per Visit	Average Visit Duration	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
4,100,000	35.99%	4.71	00:05:11	57.82%	10.53%	29.04%	1.32%	1.04%	0.07%

Sprinklr stands out as a leading customer experience management platform, optimising journeys across multiple channels. Its AI bots engage consumers in real time over 25 channels, supporting more than 100 languages.

What’s great is that no coding skills are required to build your custom flow — simply drag and drop components that consider your audience, campaign goals, and any data gathered during conversations or available beforehand.

G2 Rating	4.0 from 1,000+ reviews
Capterra Rating	4.2 from 80+ verified users

Gupshup: Conversational AI Driving Lead Gen & Sales

Monthly Visits	Pages per Visit	Average Visit Duration	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
562,800	40.44%	4.70	00:04:23	50.9%	5.76%	36.52%	5.2%	1.16%	0.08%

Gupshup enables building chatbots and voice agents customised for your audience, campaign goals, and various other factors, including data gathered live during conversations. Key industries served include finance, banking, insurance, healthcare, real estate, media, gaming, retail, e-commerce, advertising, and other related sectors.

Supporting over 30 messaging channels, including WhatsApp, Telegram, Instagram, Viber, Voice, and SMS, Gupshup covers all bases for your marketing campaigns. Understanding lead behaviour this way boosts your ability to generate and convert more leads effectively.

G2 Rating	4.4 from 50+ user reviews
Capterra Rating	4.3 from 30+ user reviews

Dialogflow: Google Cloud’s Conversational AI for Advanced Users

Monthly Visits	Pages per Visit	Average Visit Duration	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
33,100,000	35.32%	9.55	00:08:13	59.82%	12.85%	18.53%	5.42%	2.1%	0.13%

Dialogflow is Google Cloud’s platform for building and deploying conversational agents such as chatbots, visual assistants, and voice bots. It offers one of the most sophisticated development environments available. That said, designing complex conversations with multiple intents and contexts demands considerable expertise and can be expensive.

Dialogflow is ideal for larger enterprises or companies with robust developer teams, whereas smaller businesses or those with limited budgets may prefer more affordable alternatives that are tailored to their specific needs.

G2 Rating	4.9 from 73 user reviews
Capterra Rating	4.9 from 72 user reviews

UChat: No-Code Conversational AI for Small Businesses

Monthly Visits	Pages per Visit	Average Visit Duration	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Mail Traffic	Social Traffic
26,200	50.23%	1.93	00:00:38	36.02%	9.52%	50.42%	3.26%	0.11%

UChat offers a no-code chatbot platform featuring an intuitive drag-and-drop visual flow builder that supports more than 12 marketing channels, such as Facebook, Instagram, WhatsApp, Telegram, Viber, WeChat, Slack, Google Business Messenger, SMS, and others.

By integrating with Open AI and Dialogflow, UChat enables the creation of sophisticated workflows, even for users with minimal technical expertise. Additionally, white-labelling options allow businesses to tailor UChat products to align with their own branding.

G2 Rating	4.9 from 73 user reviews
Capterra Rating	4.9 from 72 user reviews

Boost.ai: Conversational AI for Finance, Insurance, Telecom, and Public Sector

Monthly Visits	Pages per Visit	Average Visit Duration	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
65,100	42.47%	8.55	00:05:40	50.94%	6.9%	38.97%	0.6%	2.01%	0.14%

Boost.ai offers all the features you expect from a conversational AI platform, including text and voice assistants, chatbots, and no-code builders. Its main focus industries are finance, insurance, telecom, and the public sector.

G2 Rating	4.8 based on 17 reviews
Capterra Rating	4.8 based on 22 reviews

Infobip: Comprehensive Conversational AI Platforms for Omnichannel Coverage

Monthly Visits	Pages per Visit	Average Visit Duration	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
1,000,000	54.89%	5.97	00:05:37	44.89%	6.42%	26.12%	20.31%	1.46%	0.11%

Infobip is one of the largest conversational AI platforms, offering a comprehensive software suite for finance, telecom, healthcare, transportation, government, retail, and e-commerce sectors. Infobip enables you to create end-to-end customer experiences that feel like talking to a real sales or customer support representative.

G2 Rating	4.3 based on 54 reviews
Capterra Rating	4.6 based on 14 reviews

OneReach.ai: Conversational AI Orchestration Platform

Monthly Visits	Pages per Visit	Average Visit Duration	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
10,000	30.71%	13.12	00:13:42	56.05%	6.33%	2.59%	2.56%	0.13%	0.55%

OneReach.ai may be the least well-known AI platform on our list, but it’s definitely worth exploring due to its smooth integration of data flow between the AI Agent and other marketing software — something also achievable with Phonexa.

Similar to many conversational AI platforms, OneReach.ai enables you to create conversational flows without any coding. You simply select from over 1,000 prebuilt toolkits and then customise your unique flow by dragging and dropping to manage phone calls and web leads.

What Is Conversational AI?

Conversational AI is a system that enables human-machine text or voice interactions with the ability to recognise human speech. Advanced AI understands complex speech patterns such as colloquialisms, accents, and speech impairments and personalises responses based on the user’s historical data and real-time data collected during the conversation.

Here are some examples of conversational AI:

Text-Based Assistants	ChatGPT, Drift, Gupshup, Haptik
Voice Assistants	Amazon Alexa, Google Assistant, Apple Siri, Samsung Bixby
IVR Systems	Phonexa, Google Cloud Contact Center AI, Boost.ai
Customer Support Agents	Sprinklr, OneReach.ai, Kore.ai
Social Media and App Chatbots	UChat, Infobip, Meta Messenger, Twilio Autopilot

You don’t need technical knowledge to integrate conversational AI with your existing CRM or lead management systems. For simpler platforms, you can drag and drop your custom flow by following on-screen instructions. For more advanced cloud-based systems like Phonexa, software experts can handle the integration for you.

How Does Conversational AI Work?

Although AI algorithms often seem mysterious — you’ve probably heard scientists say, “We don’t fully understand how the AI we built works.” — the basic principles behind conversational AI are actually easy to understand.

Here’s how conversational AI technology works:

Step 1. AI Converts Speech into Text

AI captures the speech signal as a waveform and converts it into a digital format by breaking the caller’s speech into small sound units called phonemes, which it compares against a pre-trained database. Then, AI arranges the recognised words into meaningful sentences.

Step 2. AI Interprets the Recognised Text

While arranging words into sentences, AI also identifies names, places, dates, and other key entities to perform sentiment analysis—determining if the tone is neutral, happy, angry, etc.—and to understand the user’s intent.

Step 3. AI Issues a Personalised Response

Using pre-programmed rules, context, and historical plus real-time data, the conversational AI assistant selects the best response for the caller. Some systems rely on pre-recorded responses, while others use generative AI like ChatGPT.

At the same time, AI ensures the response is well-structured and natural-sounding. For example, it says, “Our Lite subscription plan costs $250 monthly. Also, there’s a one-time $500 setup fee,” instead of “Subscription cost = $250 monthly. Setup fee = $500.” For an even more natural experience, you can select real human voices that align with your branding.

Conversational AI Trends for 2025 & Beyond

#1. The Rise of AI Will Continue

AI adoption will continue to grow across businesses, but consumer preferences are less clear. Will they prefer talking to an AI agent or a human operator? Let’s look at the numbers to find out.

An impressive 96% of consumers think more companies should adopt AI chatbots over traditional customer support, while 82% prefer interacting with an AI assistant rather than waiting in a call queue. Additionally, 94% expect AI to replace traditional call centres eventually.

Source: Statista

#2. Optimised Experiences & Less Frustration

While conversational AI is generally fast and accurate, it still has limitations. Key customer frustrations include misunderstanding requests, slow problem resolution, technical glitches, and a lack of personalised responses.

Source: Statista

As AI continues to advance, user interactions will become increasingly seamless, eventually enabling AI call agents to outperform human operators. Desired features include strong data protection, clear explanations for product recommendations, and advanced personalisation, such as considering budget and timelines.

#3. Integration of Generative AI

Unlike traditional chatbots that rely on fixed scripts or intent responses, conversational AI powered by generative models, such as ChatGPT or Gemini, offers richer, more personalised interactions.

Generative AI enables these systems to comprehend complex questions and tailor responses dynamically by considering both current and past conversational context, far surpassing the capabilities of pre-recorded scripts.

#4. Integration of Predictive Analytics

Many businesses already leverage predictive modelling to test marketing campaigns by combining historical data with analytical algorithms. This allows marketers to focus on campaigns that are likely to succeed and refine those that don’t perform well.

 

Similarly, predictive analytics evaluates user behaviour, purchase history, and other data to predict customer needs and craft responses that guide users smoothly through the sales funnel toward conversion. It also enables conversational AI to be proactive, offering helpful tips and timely information.

#5. Domain-Specific Intelligence

You may have noticed that many conversational AI platforms are tailored to specific industries, and this trend is likely to become even more refined. Companies may transition from broad AI models like ChatGPT toward niche AI models trained on specialised terminology, industry regulations, and unique customer data.

Drive More Calls & Convert More Leads with Phonexa

Phonexa’s conversational AI could be your ultimate lead generation tool. It not only boosts lead distribution and conversion rates but also reveals valuable insights often overlooked, like detailed lead profiles, preferences, purchase intent strength, and much more.

Call Logic’s conversational AI is powerful by itself, yet it becomes even more effective when combined with Phonexa’s seven other performance marketing solutions. Together, they provide a comprehensive software suite that covers every aspect of call and web lead acquisition campaigns.

 

Get Phonexa’s all-in-one performance marketing software suite at a single price (online price calculator):

 

Build your plan now, or take a product tour to explore Phonexa’s features.

Frequently Asked Questions

Why use conversational AI?

Conversational AI, such as chatbots, lets you engage leads and customers 24/7 by delivering personalised experiences tailored to their responses in real-time. For callers, it enables natural verbal interaction, allowing them to connect with your business anytime, anywhere.

How much does conversational AI cost?

Cloud-based conversational AI can be affordable, especially when it offers an all-in-one performance marketing software suite, such as Phonexa. 

Where can I get conversational AI?

Phonexa offers conversational AI to clients using its IVR system and AI Call Agents feature. Along with a customisable IVR that analyses conversations in real-time to guide customers optimally, you gain access to seven additional proprietary tools—all working hand in hand within one platform.