LinkedIn affiliate marketing is head and shoulders above any other social media affiliate marketing when it comes to B2B lead generation. On LinkedIn, you can easily connect to solvent, high-intent software buyers, including big companies that might adopt the solution you offer, generating thousands of dollars in commissions over months and years.
At the same time, LinkedIn is quite different from any other social media channel, at least as far as affiliate marketing is concerned. What works on visual-focused platforms won’t work on LinkedIn, but that’s not to say you have zero viral potential there.
It’s different, but you can harness it.
| “As an affiliate, you’re helping your audience to find the right product while giving them the ability to sort through a lot of things they may not know much about. But, as an expert, you can help people see through the weeds to choose the best product for their needs. At the same time, providing more options creates more monetisation opportunities for you.” – Talar Malakian |
Read on to learn how you can squeeze the most out of affiliate marketing on LinkedIn.
Here’s Why LinkedIn Is Different
LinkedIn is excellent for high-ticket affiliate niches like finance and insurance because its audience prefers deep-level content like market research and case studies.
| Target Audience | Industry professionals, decision-makers, industry experts, and knowledgeable users |
| Content | Original, data-driven content: case studies, statistics, testimonials, etc. |
Considering that there are more than 67 million companies registered on LinkedIn, this fact makes it quite effective in the B2B marketing business across industries that include software, technology, business consulting, entrepreneurship, finance, insurance, and even legal services.
- Most LinkedIn users are aged between 24 and 35 years
- Of all social media platforms, LinkedIn boasts the most educated audience – 53% of LinkedIn users hold a bachelor’s degree or higher
- 53% of respondents who make more than $100,000 annually use LinkedIn
SEO-wise, LinkedIn articles can rank on Google and appear in the /pulse/ directory on LinkedIn. Formerly, there was a feature called Pulse from LinkedIn, independent of the current platform, which is now combined into this dashboard:
The only fly in the ointment is the LinkedIn ads price. LinkedIn ads cost $2 – $3 per click and $5 – $8 per 1000 impressions, which is more expensive than other social media platforms:
| Cost per click | $2-$3 | $0.25-$0.50 | $0.10-$1.50 |
| Cost per 1,000 impressions | $5-$8 | $1-$3 | $2-$5 |
| Cost per lead | $98 | $35 | – |
LinkedIn Affiliate Marketing Examples
The best place for in-depth, long-form reviews with a promotional component in LinkedIn is its “Articles” section. You can, for example, write an educational article on the subject matter at hand and organically promote the advertiser’s product within your article.
Source: LinkedIn
Likewise, LinkedIn influencer marketing allows you to cover audiences of different channels without adding affiliate links to your LinkedIn posts:
Source: LinkedIn
Tracking Affiliate Links on LinkedIn
As an affiliate marketer, you have to track links or make sure your advertisers track your links properly so you receive all the commissions you deserve. Likewise, you want to track user data so you can understand how to generate and sell more leads.
If so, the best product for you is Phonexa’s Lynx. An integral part of Phonexa’s eight-in-one software suite, Lynx unlocks exhaustive insights into affiliate clicks across channels, including social media and any other online traffic source.
Lynx integrates with the other seven Phonexa’s solutions into a comprehensive performance marketing ecosystem where you can track and analyse every marketable user action.
| “Whenever we see a client using a tooling system that makes them have to do something manual, we try and build a solution for them – that’s how we’ve ended up with eight pieces of software under one roof. Our perfect customers are media buyers, performance marketers, advertisers, carriers – anyone in the affiliate marketing or the lead generation space that’s looking to optimise their journeys, media buying budgets, spend and make sure they are delivering the best service to consumers while also optimising their ROI at all times.” – David Pickard, CEO at Phonexa |
Take a product tour to explore how eight performance marketing solutions work in sync.
Web Lead Tracking With LMS Sync
Whereas Lynx is mainly about links and clicks, LMS Sync is instrumental in tracking the whole customer journey and distributing leads to your sales or customer support department or an external advertiser.
LMS Sync uncovers every bit of lead data:
Coupled with Phonexa’s ping tree, LMS Lync allows you to sell leads at the highest price to the best-suited company. You can select the specific advertisers you’re selling specific leads to while selling your unsold or non-qualified leads on the open market.
Build your plan today, or book a demo to learn more about how Phonexa optimises lead distribution for LinkedIn campaigns.
HitMetrix – Insights Into On-Site User Behaviour
Not all clicks are profitable, and it is important to learn why some LinkedIn clicks do not convert. HitMetrix can unlock all these details for you, including session replays that allow you to track the on-site journey as it evolves step-by-step.
By analysing how users scroll down your LinkedIn articles, you can see where they stop, what elements capture their attention, and what causes them to click or leave. Then you can turn these insights into specific adjustments.
Call Tracking Within LinkedIn Through Call Logic
Long story short, what LMS Sync unlocks for web leads, Call Logic unlocks for phone calls. With Call Logic, you can figure out the best pathway for every incoming call.
| “As long as you’re tracking your calls in the same way that you track your web leads in terms of attributing value back to all of your media buying platform, whether it be your social media platforms or Google or wherever you’re doing, let the algorithm do its thing and go away. Allowing the algorithm to target customers is valuable for you. A lot of people will track every little last thing out of their web leads to make sure they’re optimising their advertising spend, but they don’t do it for calls. So I think calls are getting treated maybe unfairly, not being tracked to the same level. You’re just not letting the platforms do their thing.” – David Pickard, CEO at Phonexa: |
Here’s how Call Logic enhances LinkedIn affiliate marketing:
| Custom Call Tracking Numbers | Traffic segregation by the call tracking number: local, international, or vanity |
| Custom Call Distribution | Data-driven call distribution algorithms with Phonexa’s IVR |
Predictive Modelling Software To Nullify Your Affiliate Risks
Would it be great to know the end result even before you launch the campaign? With Predictive Modeling software, you can do just that, simulating multiple marketing scenarios before you pick the winners that you can safely bring to life.
Here’s how predictive modeling works:
Book a demo to discover how Phonexa can help you get the most out of your affiliate campaigns, including LinkedIn campaigns.
Get Your All-In-One Affiliate Marketing Software Suite Now
While each of the Phonexa solutions is brilliant in its own right, true magic happens when all eight products work together. For instance, insights on web leads can be applied to call processing and vice versa.
Here are the eight proprietary solutions you get for one price (price calculator):
| LMS Sync | Lead tracking & distribution software |
| Call Logic | Call tracking & distribution software |
| E-Delivery | Bulk email & SMS marketing software |
| Cloud PBX | Cloud phone system |
| Lynx | Click tracking software |
| Opt-Intel | Suppression list management solution |
| HitMetrix | User behaviour recording & CRO software |
| Books360 | Automated accounting software |
Build your plan now, or book a demo to find out more about Phonexa.
Frequently Asked Questions
What is affiliate marketing on LinkedIn?
Affiliate marketing on LinkedIn can be done in several ways: promoting products with affiliate links and driving traffic to other social media content with product ads.
Is getting 1,000 impressions on LinkedIn a good result?
For example, if the CTR rate is 1%, then 1,000 impressions will translate into 10 clicks. Then, if 10% of clicks convert into sales, which is already above average, you get one sale. However, the actual conversion rate for LinkedIn impressions depends on your target audience, type of campaign, content quality, and many other factors.
Can you publish affiliate links on LinkedIn?
You can add affiliate links on LinkedIn as long as you comply with industry standards like GDPR. For example, you must place an affiliate disclaimer. Also, overusing affiliate links can make the content appear low-quality.
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