Lead Address Verification & Validation: Your Key to Profitable Traffic

Imagine knowing who your leads are, where they are coming from, and how likely they are to convert into sales. The right lead screening can actually unlock these insights, making your lead generation or lead acquisition campaigns data-driven and more cost-effective.

Among all lead screening options, you may want to start with address verification, one of the simplest yet highly effective checks that can help differentiate between purchase-ready, irrelevant, and fraudulent leads – all at a cost starting from £0.0005 per check. 

But that’s not all. 

As a client with Phonexa, you can coordinate address verification with checks like phone number verification to get a more comprehensive lead qualification system that effectively separates high-intent leads and those you don’t want to spend money on.

“Phonexa serves pretty much anyone in the customer acquisition space, whether that’s media buyers, affiliates, brands – anyone looking to grow their book of customers or generate customers for other product providers and track their marketing from an end-to-end perspective, all the way from the first impression – where this customer first sees your advertising – to the final destination of buying your product.” – David Pickard, CEO at Phonexa, from Unlocking Affiliate Sales with Call Leads, Email & SMS Marketing

Book a demo to learn how Phonexa can revolutionise your performance marketing campaigns.

Why You Need Address Verification and Address Validation

First things first: address validation and verification aren’t the same:

• Address validation identifies whether the lead’s address exists and is formatted correctly so that you can send a product or an installation team to that address
• Address verification is a more in-depth check that determines whether the lead is purchase-ready based on their country, region, city, postal code, phone number, etc.

Both checks may work in sync or independently – it’s all about the specific needs of your campaigns, your risk tolerance, and budget. For example, you may want to review leads more thoroughly in high-ticket industries and use only one type of verification for lower-value leads.

• As an advertiser, you need lead verification to only buy the leads that are likely to convert into paying customers. Likewise, by verifying leads from different affiliates, you can identify your most profitable traffic sources to double down on them.
• As an affiliate, you need to verify leads to establish yourself as a reliable partner, offering only those that meet your partner’s expectations. By consistently providing high-quality traffic, you may also be able to negotiate higher rates.
• As an affiliate network, you need lead verification to ensure a fair and mutually beneficial market for both affiliates and advertisers. Additionally, providing lead verification software to network users can help you win more clients.

However, as mentioned, there are different types and depths of lead verification and validation, so it’s crucial to understand what checks are needed for specific campaigns.

Address Validation vs. Geo by Phone vs. Get Geo Info from User IP

As a client with Phonexa, you receive free access to our three address verification services, all powered by iClear. Depending on your campaign parameters and budget, you can choose the features that unlock the data you need.

Book a demo to learn more about lead verification and validation within Phonexa’s all-encompassing performance marketing software suite.

iClear: Address Validation

For services like solar panel installation, it’s crucial that your leads have a reachable physical address. In a similar fashion, affiliates that generate traffic for these companies are interested in sieving out leads with invalid or non-existent addresses.

Address validation is the most straightforward way to screen leads coming from forms, so you can only send or receive leads that have a reachable physical address. But you don’t necessarily have to reject all leads that haven’t passed address validation – alternatively, you can flag them for manual check and then give them a go.

Moreover, for leads entering an invalid address, you can issue a correcting prompt. Since most leads simply make a mistake rather than willingly try to provide the wrong input, addressing autocorrections can save you lots of leads over time.

iClear: Geo by Phone

For leads who have provided their phone number, iClear: Geo by Phone can be an invaluable addition to identify the lead’s country and area code.

Here are two practical use cases with Geo by Phone:

• Identifying mismatches between the phone number and the provided location. For example, if a lead has a London address but calls from a mobile with a 0161 area code, which belongs to Manchester, it may be a red flag. In this case, you can reject the lead immediately, flag them for manual verification, or route them to the Manchester-based team.
• Optimised resource usage. For leads with suboptimal locations, you can route them to the nearest available team. For example, if you have on-site teams in Birmingham, Leeds, and Glasgow, and a call is coming from a 0131 (Edinburgh) area code, you can configure the system to connect them to your Glasgow team in the first place and, if they are busy, roll it over to the team in Leeds.

Phone calls typically cost more than web leads, making a thorough screening even more crucial. With iClear, it only costs £0.0005 to screen a lead’s address by their phone number, so it might even make sense to screen all inbound calls, especially in more expensive industries.

iClear: Get Geo Info from User IP

As an alternative to locating a lead by their phone number, you can locate them based on their IP address. The Get Geo Info from User IP feature collects the lead’s country, region, and city without relying on their phone number or on the form – you just need to know their IP address, which is automatically screened once the lead lands on your or an affiliate’s website.

Book a demo to unlock the full power of Phonexa’s performance marketing software suite.

Real-time vs. Post-Purchase Address Verification

With Phonexa, you can choose between two address verification methods:

• Synchronous address verification – pauses lead acquisition until address verification is complete and then either accepts or rejects the lead, depending on the verification results.
• Asynchronous address verification – doesn’t impact lead acquisition, verifying the lead’s address in parallel with you buying the lead.

For example, if you are buying leads from a verified source – an affiliate that has been proven to provide high-quality traffic – you may not want to pause the acquisition process or verify leads at all as long as sales rates remain within the expected range. On the other hand, if you’ve just partnered with a new affiliate, you may want to verify all their traffic.

Read also: Why Do Companies Choose Inexpensive Leads?

Cost-Effective Lead Generation and Acquisition Campaigns

For all address verification types with iClear, you can choose a random number of leads you’re going to look up, and also set specific criteria for the leads you’d like to check. For example, you may want to only check leads from a specific location or traffic source, or you may want to review, say, 25% of all inbound leads.

With iClear, you can run cost-effective lead generation and acquisition campaigns while being fast enough to secure the best deals on the market. Moreover, Phonexa clients who use iClear as part of our marketing software suite can synergise different data sets, like, for example, blocking phone calls from leads who haven’t passed address verification.

Your All-in-One Software Suite for Leads and Phone Calls

Address verification is only a small part of lead management, with dozens of other things to complete before you can establish a reliable source of income. From ad placement to lead distribution, nurturing, conversion, and re-engagement, there are numerous aspects to address, which can lead to overwhelm as you switch between systems and reports.

But not if you’re using Phonexa! 

We’ve assembled an ultimate performance marketing toolkit that closes all the gaps and allows you to handle your campaigns from top to bottom from a single dashboard – all while getting exhaustive insights on the leads and phone calls you buy or sell.

“With all the tools that we’ve got, there’s no excuse to not be optimizing every single cog in that affiliate journey. And if you didn’t get to where you wanted to, don’t give up because ultimately it’s definitely possible to still get there – you just might need to tweak a few things along the way, so make sure that you’ve got the processes and the tools in place to know whether you should be doing that or not.” – David Pickard, CEO at Phonexa, from The Affiliate Marketing Podcast

With our comprehensive marketing software suite, you can always get an overarching perspective of your campaigns, as well as you can go deep into details without losing the forest for the trees. While other marketers jump through hoops, you can finally focus on what matters.

 

Get Phonexa’s all-in-one performance marketing software suite at a single price:

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Frequently Asked Questions

What is the difference between address validation and lead verification?

Address validation checks whether the lead’s address is formatted correctly, deliverable, complete, and accurate. Address validation is primarily used to ensure that the product or service can be delivered or provided to the specified address – that is, if the address physically exists.

Address verification is a more thorough check that retrieves information such as the lead’s country, region, city, area code, and other relevant data to ensure the lead is of high quality and worth buying or selling. That said, address validation and verification often come together, and the terms may be used interchangeably.

How much does it cost to verify a lead’s address?

Lead verification price is determined by the type and depth of verification. As a client with Phonexa, you get some of the lowest lead verification rates on the market, from £0.0005 to £0.02 per ping. But then again, you don’t necessarily have to verify all your leads – instead, you can choose to verify any random percentage of leads or only verify leads from less reliable sources.

What is the practical value of lead verification and lead validation?

Verifying the addresses of the leads you buy or sell can protect you from low-quality, irrelevant, or fraudulent leads, ensuring you spend time and money on leads that are likely to convert into paying customers. Likewise, lead verification can improve the cost-effectiveness of your campaigns, allowing you to focus on the most profitable traffic channels.