As a UK-based HVAC contractor, you’re on the safe side: the heating and cooling market is growing at around 2.35% annually, translating into constantly increasing revenues for businesses who know how to get HVAC customers.
Speaking of driving HVAC leads, ever more small and mid-scale HVAC contractors choose to buy leads rather than generate them on their own. And why not? Buying leads can be a great solution if you lack exposure or don’t want to run marketing campaigns (and if you do, here’s my guide to HVAC marketing).
Meanwhile, the UK HVAC market is growing, and it might be the best time to get in:
Source: Statista
Ready to unscrew the revenue valve? Then, dig into the best HVAC lead platforms with me.
HVAC lead generators sell leads directly, so you can simply pay for the customers you need without doing anything marketing-wise. No nurturing is required either—you just have to make sure your sales reps are good enough to convert the leads you buy.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 17,728 | 2 | 153 | 0.57 | 37.12% | 52.79% | 0.45% | 7.25% | 0.13% | 2.21% |
Pronto is a UK home service lead generator that can handle your marketing campaigns from A to Z within a pay per sale or revenue share partnership. Among the HVAC-related focus areas are home improvements and heat pumps.
Pronto is arguably the most detailed HVAC lead generation platform out there, with clear terms and conditions on its website. You can pay for the leads you need or forge a strategic partnership with Pronto, sharing a part of your revenues from sales.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 4,928 | 1 | 26 | 0.81 | 31.90% | 53.25% | 0.54% | 5.33% | 0.04% | 8.94% |
LiveWire Leads is a lead generation company that offers qualified phone calls for home services, including HVAC. Not only do they sell leads, but they also grow your online presence, helping establish your brand as a go-to company for the HVAC service leads you search for.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 7,650 | 1 | 35 | 0.77 | 31.10% | 56.80% | 0.68% | 7.58% | 0.08% | 3.76% |
Leads 2 Trade is a narrow-focused home improvement leads provider that supplies phone-qualified leads for HVAC contractors: boilers, insulation, air source heat pumps, eco boilers, air conditioning, and more.
With Leads 2 Trade, every HVAC lead is double-qualified, which means the company verifies the prospect’s requirements before sending them a shortlist of relevant businesses. All leads are qualified manually – not text messages or automated dialling that fakes the lead’s authenticity.
The application process is simple and intuitive. You provide your basic details and specify what leads you’re interested in and how many leads you need per week.
Join Leads 2 Trade as an HVAC service provider
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 1,016 | 3 | 88 | 0.26 | 23.23% | 65.01% | 0.68% | 7.32% | 0.08% | 3.61% |
Digitool is a marketing platform that provides HVAC lead generation services alongside local SEO, video marketing, email automation, and promotion through online reviews. The monthly HVAC lead generation plan costs £180 + VAT.
To generate HVAC leads with Digitool, you only have to choose your location and working hours, and the platform will generate quality phone call and email leads using Google ad campaigns and landing pages. Likewise, you will get access to a real-time reporting dashboard with complete lead information, recordings of previous calls, and an ROI calculator.
Digitool professionals can give you data-driven advice on how much you should spend on ads to drive the leads you want, and you’ll have a monthly marketing strategy call with the company’s experts.
Book a call to join Digitool as an HVAC service provider
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 68,006 | 2 | 66 | 0.51 | 33.36% | 54.29% | 0.45% | 7.59% | 0.12% | 4.18% |
Fatrank is an online lead generation, SEO, and growth hacking platform that provides qualified HVAC leads in the United Kingdom. It might be worth contracting Fatrank if you want to avoid competition with paid directories or don’t want to invest in marketing and profound lead nurturing.
Request HVAC leads from Fatrank
HVAC lead marketplaces and directories don’t sell leads directly, but you can list your business there so customers can contact you. The cooperation rules vary, but the bottom line is that HVAC marketplaces and directories are competition-based: the best business gets the lead.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 3,997,428 | 5 | 230 | 0.49 | 51.57% | 43.76% | 0.42% | 3.55% | 0.12% | 0.58% |
Bark is one of the biggest online service marketplaces, the Amazon of services that connects customers with professionals. The platform doesn’t focus on generating HVAC leads, but it’s a numbers game: the gigantic audience surely has potential HVAC customers among them.
As a business, all you have to do is register on Bark and let potential customers find you. Bark sends you leads that match your profile, charging a small fee for every introduction. The details include the customer’s phone number and email address.
Offering over 1,000 various services and generating around 10,000 leads daily, Bark might become your best platform for driving quality HVAC leads and expanding into related home services niches.
There you go – it’s that simple:
Join Bark as an HVAC service provider
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 4,390,756 | 3 | 192 | 0.53 | 34.12% | 62.33% | 0.15% | 2.79% | 0.07% | 0.55% |
Checkatrade is an online home improvement and repair platform that lists vetted tradespeople across the United Kingdom.
The platform works similarly to Bark: to start, you fill out the registration form, specifying the type and number of leads you’d like to get and your targeting locations. Once your campaigns are running, you can manage them in their app.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 347,465 | 3 | 114 | 0.52 | 30.88% | 64.25% | 1.29% | 2.80% | 0.11% | 0.66% |
TrustATrader is an online trade directory, effectively an online marketplace, that connects top local businesses and customers in the United States. You can’t buy leads directly, but you generate leads by featuring your business on their website.
Join TrustATrader as an HVAC service provider
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 353,115 | 3 | 137 | 0.43 | 50.91% | 43.37% | 1.40% | 3.47% | 0.08% | 0.78% |
Rated People is a UK-based home services marketplace that allows you to register your business and connect with local customers. Like most other online marketplaces, Rated People doesn’t sell leads directly but provides a platform for exposure.
On top of lead generation opportunities, businesses also receive lead tracking software to manage their on-site campaigns. Likewise, there’s a dedicated mobile app where you can chat with incoming HVAC leads or accept phone calls.
Sign up for Rated People as an HVAC service provider
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 1,184,448 | 5 | 212 | 0.54 | 37.03% | 60.15% | 0.25% | 2.14% | 0.08% | 0.35% |
MyJobQuote is an excellent lead acquisition platform if you are ready to compete with other HVAC providers. Uniting over a million homeowners and 50,0000 tradespeople, MyJobQuote helps expose your brand to the target audience and tap into adjacent niches like, for example, electricity or general maintenance.
Sign up for MyJobQuote as an HVAC service provider
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 101,090 | 2 | 88 | 0.55 | 26.45% | 70.98% | 0.04% | 2.08% | 0.03% | 0.40% |
HaMuch is an online marketplace that helps home improvement seekers find their best local provider, offering an exposure platform to HVAC companies. The membership costs only £20, and you are not limited to the types of leads you can drive using the platform.
Among other things, HaMuch provides average hourly and daily rates for tradespeople in the United Kingdom, which you can use to estimate the optimal price for your services.
Sign Up for HaMuch as an HVAC service provider
HVAC lead management platforms are customer management solutions that ensure proper lead management, including tracking, distribution, and analytics. Altogether, this allows you to maximise profits from the leads you buy or generate.
Read also: Why Not Using Call Tracking Software Poses a Threat Your Business
Phonexa is a complete performance marketing software suite that automates and improves lead acquisition to the point that advertisers know what leads they will buy even before they put in their bid for a specific lead or call.
The revolutionary Ping Post Calls 2.0 grants affiliates and advertisers equal access to the pricing model, bidding structure, call duration to sell, and dynamic buyer phone numbers. As a result, affiliates maximise their revenues while advertisers are confident in the quality of incoming traffic.
In addition to buying and selling HVAC leads, Phonexa’s eight-in-one performance marketing software suite allows marketers to track, route, and analyse their leads in real time and strategically. Without exaggeration, Phonexa covers it all, from traditional to affiliate marketing.
Here’s how it looks on the inside:
Take a product tour to learn more about Phonexa.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 1,532 | 1 | 5 | 0.41 | 24.40% | 63.28% | 0.48% | 7.34% | 0.12% | 3.83% |
ServiceMogul Digital is a London-based marketing agency that helps generate HVAC through paid ads, SEO, reviews, and on-site marketing. Aside from HVAC, the company works with electricians, renovators, cleaners, solar providers, and other professionals.
However, note that they don’t sell HVAC leads directly – only help you with marketing so you can acquire clients on your own. The monthly price starts at £1,100 (+ ad spend) for sustainable lead generation from Google ads, SEO, and other traffic channels.
Get started with ServiceMogul Digital
To start HVAC lead generation, you need a clear buyer profile—the ideal customer you want to buy. You might need residential maintenance leads from London, emergency repair leads from Manchester, or commercial HVAC leads from Birmingham—all these leads will have different prices and require different conversion strategies.
It’s crucial to focus on customers who are most likely to convert – the rest you can drive from organic traffic channels – unless they are extremely expensive. For example, live transfer HVAC leads – customers connected to advertisers in real-time – might be too costly if you don’t convert them well, so you might want to diversify into shared leads.
Here are the parameters to consider when targeting HVAC leads in the United Kingdom:
Demographics
| Age | Homeowners aged 30 to 45 are generally more solvent and spend more on HVAC services, so targeting adults over 30 should be a more reliable strategy than targeting students. |
| Gender | Tech-savvy males might require advanced nurturing, like explaining the technical details of an HVAC system. Converting males might be harder, but the average cheque is usually higher. |
| Marital Status | Larger families in colder locations might seek more powerful HVAC systems and an extended warranty time. |
Location
| Urban vs. Rural | Clients from rural areas usually require cost-efficient solutions, whereas customers from big cities like Manchester or Liverpool seek compact HVAC systems. |
| Climate | Northern England and Scotland are bigger markets than warmer regions, so getting leads there is easier. Such customers look for winter-resistant solutions to operate at lower temperatures. |
| Compliance | Local building codes and regulations can restrict HVAC installation in some locations. For example, in London, there are strict energy efficiency regulations to comply with. |
Behaviour
| Recent Purchases | New homeowners are usually high-intent HVAC buyers. On the contrary, customers who have just made a purchase with your competitors are harder to convert unless you have a specific strategy for them. |
| Service History | If you’re in maintenance and repair, focus on customers with a rich history of servicing HVAC equipment. These customers might also want to upgrade their system to a safer one. |
| Home Insurance Claims | Homeowners who have recently filed an insurance claim are a high-potential audience for repair, replacement, or upgrade. |
Here’s an example of your ideal HVAC lead from London:
Demographics
| Age | Gender | Married | Income | Employment | Education | Homeownership | Residency |
| 30-50 | Either gender | Married | Middle to upper income | Full-time employee | Higher | Owns a home | 10+ years |
Location
| Location | Property | Home Size |
| Hampstead, Kensington, Richmond, or Greenwich | Older Victorian or Edwardian homes | Three or more bedrooms |
Behaviour
| Recent Purchases | Service History | Insurance Claims | Awareness |
| No purchases | Rich HVAC maintenance history | Have just filed an HVAC insurance claim | Concerned about high energy bills |
Now, considering the insights above, you have to make a call.
What leads do you think you need that fit this buyer’s profile?
It’s up to interpretation, but among the contestants should likely be:
Like any other leads, HVAC leads vary by exclusivity (shared vs. exclusive leads), freshness (fresh vs. aged leads), and delivery method (live transfer vs. form vs. email vs. phone call leads). This means you can buy leads of the desired quality.
Now that you know your ideal buyer, you can search for the best lead supplier.
You may want to pay per acquired lead or a monthly subscription fee for a batch of leads. For example, Digitool generates HVAC leads for £180 per month + VAT, which may be useful for HVAC companies looking for a steady, predictable flow of leads.
Here are the main types of HVAC lead sources you might want to try:
Lead generators acquire leads through organic and paid advertising and sell them directly to businesses. In practise, this may involve a landing page where leads leave their contacts and an automated system that transfers this information to the advertiser.
Ideal for: Businesses looking for high-intent leads and willing to pay a premium price
A typical HVAC lead generation agency provides services beyond lead generation, helping businesses on many fronts, including digital marketing and lead generation. Some agencies may not even generate HVAC leads but partner with lead generators to guarantee a constant lead supply to their clients.
Ideal for: Businesses looking for comprehensive marketing coverage
Enrolling in an affiliate network might be the best way to get HVAC leads for companies that need volume. Depending on your acquisition strategy, you can choose between paying a flat fee per lead and a commission on the sale.
Likewise, some affiliate networks provide link tracking software, creative materials, and advertising ideas to ensure correct attribution and increase promotion efficiency.
Ideal for: Businesses willing to combine acquisition strategies, scale, or tap into untapped markets
Marketplaces are open platforms that allow customers to compare the services of many HVAC providers and connect to the best-fitting one. In turn, advertisers compete with other brands and, if they succeed, pay a flat fee per lead or (rarely) a commission on the sale.
Ideal for: Businesses looking for a large number of medium-intent HVAC leads and ready to beat the competition
Lead aggregators collect lead data from various sources and sell it to HVAC companies. While lead aggregators can provide a large volume of leads of any type, these are usually medium-quality, shared leads that might require additional nurturing.
Ideal for: Businesses acquiring medium-quality leads and nurturing them to conversion
As an advertiser, you must make sure the leads you buy meet your criteria.
One surefire way to guarantee traffic relevance is by joining an affiliate network that operates as a ping tree system, a multi-tier marketplace that automatically qualifies incoming HVAC leads to only allow contacts that a specific advertiser needs. The ping tree system is extensively used by affiliate networks, but bigger advertisers can also run their markets using it.
Here’s how ping tree works:
The beauty of the ping tree technology is that it can support any lead distribution strategy: by price, priority, agent availability, and more, connecting incoming traffic so affiliates, advertisers, and customers are all better off after the deal is concluded.
But there’s more to it than a ping tree.
Cutting-edge trading technologies like Ping Post and Ping Post Calls 2.0 allow advertisers to get crucial information about their web leads or phone calls before bidding. This way, businesses can make data-driven offers rather than relying on guesswork.
Read also: How To Transform Phone Calls into High-Value Leads with Phonexa
Once your first HVAC lead acquisition channel is up and running, you should start collecting valuable customer insights to continuously update your lead generation and sales strategies. For this, you need robust affiliate and lead management software, preferably as a single comprehensive solution, so you don’t need to juggle between systems and reports.
Phonexa is an all-encompassing performance marketing software suite that unifies every solution you need when generating, converting, buying, or selling web and call leads. Long story short, Phonexa covers your marketing from top to bottom.
Here are Phonexa’s analytics tools that can help you acquire HVAC leads:
| Lynx | Lynx provides insights into click performance, ensuring correct attribution while running real-time analysis of affiliate traffic. As a result, you know where your traffic comes from, why they clicked, and their intent level. |
| LMS Sync | LMS Sync is a comprehensive solution for delivering web leads to the destination point – your sales department. The software tracks, routes, and analyses the customer journey at all touchpoints and issues real-time reports on lead performance so you can optimise your campaigns on the fly. |
| Call Logic | Call Logic is effectively the LMS Sync for call leads. The software tracks, routes, and analyses the caller’s journey across touchpoints and provides real-time insights to the sales or customer support agent handling the call. |
| HitMetrix | HitMetrix is user behaviour recording and analytics software that can visualise on-site interactions like clicks, form fills, and more. With HitMetrix, you can optimise your website for conversions. |
If your lead acquisition channels work fine, expansion is the next step. You can ramp up the volume or tap into related niches like home improvement, remodelling, real estate, smart home technologies, energy efficiency, and more.
And you can do it safely with predictive modelling analytics from Phonexa.
By processing real-time and historical data, modelling software can predict which strategies and marketing actions are more likely to succeed. The best thing is that you can input all sorts of data and see how it affects the outcome. Next thing, you safely implement the winners.
Whether you buy or sell HVAC leads—or any other leads for that matter—Phonexa’s Ping Post Calls 2.0 ensure you get the best bang for your buck, knowing what leads you buy and their fair price. And this is only the tip of the iceberg.
By synergising Ping Post Calls 2.0 with Phonexa’s eight-in-one lead management software suite, you can take it to the granular level. Recording and analysing every interaction at every touchpoint makes it much simpler to develop a superior lead acquisition strategy.
Here are the eight proprietary solutions you get at a single price starting at £250 a month (online price calculator):
| LMS Sync | Lead tracking & distribution software |
| Call Logic | Call tracking & distribution software |
| E-Delivery | Email & SMS marketing software |
| Cloud PBX | Cloud phone system |
| Lynx | Click tracking software |
| Opt-Intel | Suppression list management software |
| HitMetrix | User behaviour recording & analytics software |
| Books360 | Automated accounting software |
Get your all-in-one performance marketing software suite now, or book a demo to learn more about Phonexa.
The price varies from a few pennies to £200 and more depending on the quality and type of HVAC leads you buy. For example, real-time phone calls may cost £150 and more, whereas aged leads may only cost a few dollars or even a few pennies if they have disengaged a long time ago.
You can get free HVAC leads from organic traffic channels – SEO, social media, blogging, etc. However, buying HVAC leads from an affiliate network is much simpler: you can set the required price and get the customers you need.
Consider joining an affiliate network if you need a large volume of leads. Most networks provide access to hundreds and thousands of affiliates, so you can easily find the specific leads you need.
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