Anura & Phonexa: How the Fraud-Detection Integration Works

Phonexa is a performance marketing software suite that covers lead tracking, distribution, analytics, predictive analysis, and performance optimisation to help businesses manage marketing campaigns and continuously improve their ROI. Through eight different solutions across calls, leads, clicks, email, SMS, accounting, and more, Phonexa grants marketers full visibility of the lead generation initiatives.

Anura is at the forefront of fraud detection, with an outstanding accuracy record of 99.999% Using Anura’s impressive capabilities, users can distinguish between bots, malware, and human-driven fraud, thus creating a barrier of protection against dangerous threats.

Phonexa recently collaborated with ad fraud solutions supplier Anura to create an integration for clients and prospects to help eliminate ad fraud. Lead generators, advertisers, and affiliate networks can now use Anura and Phonexa to prevent bots, malware, and human fraud from processing leads.

The Match Made in Fraud-Free Heaven

To help you get a full picture of your fraudscape, Phonexa provides anti-fraud solutions for IP, email, and phone in addition to Anura.

In three simple steps, you can lower your spending on fraudulent leads, protect your brand, and boost your earnings by combining Phonexa’s iClear fraud solution with Anura:

• Use Phonexa to reduce duplicates, reject leads based on lists, and screen out fake leads using our fraud detection features.

• Use Anura to eliminate malware,  bots, and human fraud.

• Regularly check reports in Phonexa and Anura to change your strategy as needed.

Phonexa seamlessly integrates Anura, expanding its operational portfolio. You can use Anura’s power to thoroughly evaluate your product landscape, effectively filtering out suspicious and downright fraudulent leads.

And you don’t have to commit immediately – there’s a 15-day trial with Anura to get the hang of it. Likewise, Anura can help you with onboarding their fraud solution, and the Phonexa team is always ready to answer questions about integrating Anura with Phonexa’s extensive anti-fraud software.

Curious about how much ad fraud costs you? Use the fraud calculator to find out.