Realtors continuously generate new clients online and offline. However, the best real estate lead generation strategy isn’t limited to a single tool or channel. Today, we’ll share proven tips on how to find leads as a real estate agent.
Diversifying your lead generation strategy allows you to expand your reach and target a wider audience. You can use free and paid promos to increase ROI while successfully getting new clients. Use online and offline promo simultaneously to increase your presence in the local market, maximising your market coverage.
Today, we’ll examine the best techniques you can adopt as part of your real estate lead generation strategies. Try all of them out to find your perfect promotion plan!
All methods from this material have the same goal of generating real estate leads. Meanwhile, each of them aimed at a slightly different target audience.
For instance, the TikTok promo perfectly suits Zoomer and younger Millennial audiences while not acting as well as their Boomer grandparents. At the same time, traditional mailing shows good results with leads older than 40 years while showing mediocre results with younger property buyers.
So, while you choose suitable approaches for lead generation for real estate, you should conduct market research to determine your target audience and what works best for them.
To ease your choice, we’ve gathered them in this table. If you want to determine the best way to get leads in real estate for your business, keep reading the article. We examine each option in detail below.
| Category | Illustrative Strategies |
| Digital Content & SEO | Handling your real estate website, search engine optimisation of your online content, utilising video content across platforms (YouTube, TikTok, Instagram, etc), hosting webinars |
| Local Community Attendance | Directly interacting with residents, hosting public events, cooperating with local home improvement companies |
| Brand & Expertise Development | Developing niche-specific knowledge, sharing reviews, and real estate open houses |
| Strategic Lead Acquisition | Running local services ads, Facebook and Instagram ads, targeting real estate listings such as Zoopla or OnTheMarket, explore FSBO leads on the listings, tracking and changing expired links, monitoring engagement/marriage announcements |
| Outreach & Engagement | Sending direct mail, engaging on social media, LinkedIn networking, collaborating with real estate lead generators |
Knowing how and where to get the best real estate leads is crucial. It will help you improve your ROI, grow your business, expand your customer list, and more.
Choosing a flat or a house is a tedious and time-consuming task. To save themself from stress, people are using realtors’ help. So, during lead generation for real estate, you should recognise clients’ pain points and properly promote how the realtor may help them.
Purchasing a property is an important decision that requires careful consideration. It often involves investments accumulated over a person’s lifetime. That’s why you may need the help of real estate lead generation companies that can collect contact information of people who are interested in your service.
As of July 2024, 53% of UK adults own their own home, compared to 50% in 2023. It shows that our economy is slowly healing despite the latest economic challenges and potential world recession. This statistic presents both challenges and opportunities for real estate businesses.
You should understand local socioeconomic specifics while collecting or buying real estate leads. 63% of citizens of Northern Ireland own their own home. South East, North East, Scotland, and East Midlands are also prosperous, with 59% real estate ownership.
Meanwhile, West Midlands and Wales citizens are also some of the least likely to own their own homes, as their 48% homeownership rates fall below the national average. Bankrupted Birmingham and Nottingham are the most infamous examples of the tricky economic situation of those regions. So, real estate lead generation in those regions would be more challenging.
Source: Avant Homes
New companies should use multiple real estate lead generation services to obtain as many potential leads as possible. Don’t be afraid to experiment, as it’s the key to success in a modern, constantly changing world.
The real estate market is crowded, so you should use multiple promotion methods to ensure you reach your target audience. The peculiar techniques of getting real estate leads depend on your goals. You are free to combine as many of them as you want to.
People from the UK are known for their love of traditions. Using the help of the same realtor firm for decades and generations is no exception. So, if you are new in this business, getting leads in real estate may be a complex task for you. However, it is still possible.
Younger generations (Millennials and Zoomers) are more open to changes. At the same time, they are the majority of UK Internet users. One of the secrets of free real estate lead generation is to have a strong online presence by having a website, multiple socials, and constant communication with potential clients online.
Source: Statista
Remember that even when people find out about your company through other resources, they mostly search for you online. Your task is to provide them with all the essential information. Beware that if you don’t communicate with potential clients, even the best real estate lead generation system may not bring the desired results.
Utilise multiple platforms, as the website is just one part of your presence. It’s the most crucial, but it shouldn’t be the sole communication channel. Run your social media, ensure you have channels on popular messengers in the UK, such as WhatsApp and Facebook Messenger.
Source: Statista
Just as you are calculating how to get more real estate leads, home renovation experts are busy chasing their roofing, landscaping, remodelling, and other leads. You can collaborate to get even more potential clients for both companies.
It’s natural that people who sell their homes want to get the most out of it. The easiest way to sell a property at a higher price is to carry out minor repairs like painting walls, sand parquet, etc. Meanwhile, potential buyers want to radically change previous interiors to meet their needs.
So, real estate and home renovation businesses are related in clients’ minds. When leads think about home purchasing, they keep renovation plans in their minds. You both can benefit from it by exchanging real estate referral leads.
When the renovation team prepares the house for sale, they can recommend you as the best realtor in the area. That’s how you get verified real estate leads who are interested in selling their property. On the other hand, you can provide them with the contact info of people who recently bought the house or the apartment.
The whole real estate business is tied to the fact that the agent is an expert in the local housing market. You can get Google real estate leads by promoting your company as a regional expert via the Local Services Ads tool.
It’s a service available only for local businesses. Google doesn’t allow e-commerce or remote businesses (like online tutors who can deliver services outside the community) to promote themselves via this tool. As the name says, it’s only for local service providers like electricians, car repairs, lawyers, and real estate companies.
With Local Services Ads, your advertisements will be on the top of the page, even on top of other promotions placed via classic Google Ads. Here, you’ll also get more control over your budget, as you’ll pay only when a potential customer clicks on your contact information. It means you don’t pay for a displayed ad; you only pay for the outcomes it delivers.
Search engine optimisation is a slow promotion strategy. In most cases, you won’t see significant results up to 5-6 months of this practice. However, it will benefit you in the long run since it helps you push your content organically through search engine queries. Real estate lead generation systems can partially ease this task for you.
Over 60% of UK marketers make SEO one of the most crucial parts of their online promotion strategies. While sharing helpful and engaging content throughout all channels is still important, additional optimisation can help achieve even better coverage so you can collect real estate investor leads organically.
Learn about current SEO practises to enhance the site’s rankings and make it more user-friendly with an up-to-date UX. To maximise landing page efficiency, use robust tracking and analytics tools.
Phonexa’s HitMetrix provides click tracking, heatmapping, and session recording software to help you identify the website’s friction points and optimise them to achieve maximum conversions.
It’s the ultimate behaviour analytics and conversion rate optimisation software that provides all the insights you may need to launch a successful online promotion. It leverages this data to show you how to improve your campaigns to make the most of them.
It’s common to take out a mortgage to finance the property purchase. You can collaborate with banks, mortgage brokers, and lenders to get real estate leads. Usually, people start looking for financing options before contacting the realtor to understand their potential budget for such an expensive purchase.
You can establish a mutual referral system with lenders to boost your lead generation for real estate. This collaboration gives you even more credibility since people naturally think, “If my favourite lender works with this realtor, I can also try to use their services”.
Working in tandem with financial institutions makes property purchase a more streamlined process, attracting even more leads in real estate. You’ll spend less time on a client, so you can serve more customers without increasing stuff.
You also may hold an open house to attract more potential clients. You don’t need to sell this property, but it’s a great way to meet potential clients in your area, get to know them, and show them other houses that suit them more.
It’s safe to assume that those visitors are interested in purchasing property in the selected area, even if they are not ready to buy yet. That’s why it’s one of the non-obvious real estate lead generation sources where you don’t need to spend much money.
Collect hot and warm leads during this activity. If you take time to advise the warm client, explaining the specifics of the chosen neighbourhood, you may become the first person they think of when considering purchasing a property there. So, open house is the answer to where to get real estate leads offline and how to find leads in real estate without the Internet.
Make open houses fancy, casual, yet informative. Clean the property and prepare a light evening buffet with biscuits, tea, and sparkling water. Print business cards with QR codes that lead to your site and socials.
As we said before, it’s important to establish yourself as an expert. You can specialise in multiple adjacent niches that complement each other.
Here are some examples where you can get real estate leads:
We recommend creating different landing and social media pages if you work with various niches that don’t overlap. It’s hard to imagine that first-time buyers are considering buying a small flat in Manchester and then suddenly purchasing a luxury penthouse at Soho. So, keep your expectations realistic when considering getting the best real estate buyer leads.
It’s also unlikely that people looking for a vacation home will buy a flat on the high floor (7+) of a historic building with no lift. Understanding client needs is the best way to generate real estate leads. But that’s only one of the ways to ensure your campaigns are accurately targeted and meet potential customers’ needs.
Take into account that commercial real estate lead generation is a tricky process. It most likely fails if clients don’t immediately see the landing page dedicated to the commercial property. So, better play it safe and separate different niches to ensure your dedicated landing page is spot on.
More than 90% of marketers say video is crucial to their marketing strategy. Today, if a person wants to learn about some company briefly, they will likely look for a short video rather than do any other action.
Source: Wyzowl
44% of users say they’d prefer to watch a short video rather than read an article or have a sales call. So, you should try to use videos as one of your ways to get real estate leads.
Source: Wyzowl
It can be tutorials, explainers, presentations, webinars, or any other content relevant to your company. You can utilise user-generated videos and AI tools to speed up production. However, in the last case, you should tell your clients where and how you use AI services. It builds a trusting atmosphere between you and potential customers, which is helpful for lead generation in real estate.
You can post videos on your socials (YouTube, Instagram, TikTok) and embed them on your landing pages or website. This approach also helps to get more leads for a real estate company since it organically grows video views, making them more likely to end up in users’ recommendation feeds.
Some marketers may call this method old-fashioned, but it gives you one of the most accurate location-targeting methods. It has a higher open rate than most other marketing channels.
Beware that the chances of getting a hot client are not so high since you deal with cold leads. However, it is still one of the greatest ways to generate leads in real estate and capture residents’ attention. You can send potential clients newsletters, postcards, catalogues, brochures, and packages. Ensure you have catchy visuals, customer reviews, and content proving your authority in your chosen area.
Social media advertisements are another way to promote your company to the relevant customers. There are many campaign aims, from awareness to actual sales. There are countless lead generation real estate ideas that you can implement by using a social media presence. You can use Meta Ads Manager to manage Facebook and Instagram promotion campaigns in one place.
Source: Facebook
Remember that it is also crucial to establish your reputation as a reputable realtor. Otherwise, you may end up paying for leads in real estate but leaving with nothing. Show that you know the client’s pain points and you are aware of how to fix them.
Networking is essential for every realtor. Knowing everything about the local community where you work is one of your tasks. With proper networking, you can get real estate leads with no upfront cost and establish a word-of-mouth referral system.
It’s hard to track the precise results of this promotion. However, you don’t need to take any specific, complex actions in this case. Be persistent and present at local events to get free real estate leads.
Don’t be too pushy in the community, as people often perceive realtors as intrusive. Bust this myth and attend various events in your area (even not related to real estate) to network, learn about local business players, and establish your professional expertise. It’s the best way to get real estate leads without additional actions.
Zoopla experts share that rents have started falling in major UK cities, meaning many people can expect a similar price fall in property sales. That’s why keeping track of current trends is crucial to evaluating property reasonably.
Since people expect a price fall, they may ignore real estate adverts even with an average reasonable price. It led to an increasing number of expired listing leads, which brings you unique real estate lead generation ideas like this.
Look for properties that had failed to sell under the starter agreement with the original realtor. After those failures, house owners often feel motivated to change their agents. And here is your time to shine and get real estate leads online without paying a penny.
Once you find expired links, contact sellers immediately. Talk to them and persuade them to switch to your company. You can find expired links on sites like Zoopla, Savills, OnTheMarket, and local Facebook or WhatsApp groups.
Some of the greatest real estate seller leads can originate from sellers who originally wanted to sell property independently without realtors’ help. Average homeowners have modest skills in negotiating prices, targeting buyers, and presenting house and location advantages.
So, owners often end up posting the same advertisement for months without results. Here is the best time to contact the real estate listing leads and offer your services to them. Don’t be too pushy, but delicately ask a potential client about their experience selling property and pin down their friction points. Show them that you are on the same page and persuade them that you can sell their property.
While thinking about social media, many marketers overlook LinkedIn. Meanwhile, it’s an excellent platform for business networking where you can research local and nationwide real estate markets to keep up with trends. It’s not the most straightforward way to get real estate leads online, but it is still worth it.
LinkedIn users are experts in their niche, so you can play in the long run by heating the cold leads. Once you establish yourself as a reputable business and realtor on this platform, people will naturally follow your page to get the latest insights.
When they decide to purchase a property, your name will be one of the first that comes to mind. It may act as a way to find real estate leads without actually seeking them.
If you want to turn LinkedIn into an additional source of real estate leads, learn about LinkedIn networking algorithms. Unlike Facebook, Instagram, or TikTok, which emphasise viral content, LinkedIn focuses on expertise and directs interactions with industry experts.
Freshly married couples prefer to establish their “family nest” apart from their parents. Thus, you should look for people who will create new families, as they are your potential leads.
There are many ways to find these couples: you can use networking and track Instagram and TikTok hashtags associated with engagement and marriage. You can even create targeted ads that promote user interest. It helps you catch even more buyer leads for real estate agents.
The irony of fate is that split-ups may also benefit you as a real estate expert. Divorce real estate leads are common since at least one person from an ex-marriage will look for a new house. While parting, people often want to change their lives drastically, so it’s not a rarity when both spouses look for new places.
Real estate divorce leads may ask you to get them different property types. Some want to change a new life in a location hundreds of kilometres from their current one. Others may ask you to find a place to stay in the same area so their kids won’t change schools. In any case, divorce leads in real estate are great potential clients for you.
Imagine you’re a first-time buyer looking for a realtor who will treat you fairly. So, you look through the reviews to find the best option.
Now, let’s go back to the business. Whether you already have a list of agents you want to hire, examine the client’s feedback. Agent videos are essential, as they show how experts present themselves. Meanwhile, client reviews are even more important, as they show how your potential leads view your employees.
Before hiring a new agent, read reviews about them. It’s also recommended to list your real estate business on review sites like Trustpilot, Homereviews, Checktrade, and Google Reviews. You’ll gather actual feedback about your company, unlocking new areas to grow as a responsible business.
In reviews, people share highlights of their experiences, including positive and negative aspects. It may include the realtor’s personality traits, pace of work, and whether they help with paperwork and provide additional attention.
Those platforms can even become additional promotional methods. You can ask your current clients to share their experience and get a discount. They will gladly do this, increasing your rankings on such platforms. It’s one of the reasons why top real estate lead generation companies always explore review sites.
So, study verified real estate leads reviews to determine clients’ needs. Explore your testimonials and examine competitors and the market in general. The more info you have, the better. The best ways to get leads in real estate are always non-obvious ones. Always encourage your clients to leave reviews on your platforms. You can even propose additional bonuses to those who will provide detailed reviews.
In 2024, more than 75% of UK users aged 15 to 24 and more than 60% of 25-34 y.o users engaged with TikTok regularly. Furthermore, more than half of people aged 35-44 use TikTok. If you want to get real estate buyer leads for free, launch your page there and create engaging viral content.
Collaborate with bloggers to increase your audience. Ask them to put affiliate links into their LinkTree, give some promo codes for a detailed consultation, or provide some discount to clients who came from blogger videos.
Source: Statista
TikTok focuses on short videos, so people watch it even during short work breaks. If you are interested in how to get more leads in real estate on TikTok, make your videos funny and viral. British humour is known for its sharpness and ability to laugh at oneself. So, you are safe to use edgy jokes on this social network. It’s the best place to buy real estate leads if you aim at Zoomers and Millenials.
Sometimes, time-proven methods are the best, even though some may call them outdated. It especially relates to the real estate leads generation, where people still look for their homes in printed magazines and newspapers.
We’ve already discussed direct mailers, but let’s be mindful of other classic options from the pre-digital era, such as newspapers, magazines, radio, and television. Traditional advertising channels are still credible, with 82% trusting print advertising, 80% – TV, 76% – direct mail, and 71% – radio to make buying decisions.
You don’t need to pay for real estate leads every time someone sees your ad or contact, as you pay a pre-determined fee. Traditional advertising provides equal visibility for new realtors and established firms, making it a worthwhile investment in brand awareness.
Hosting public offline events is one of the best ways to meet potential clients and enhance your company’s reputation. Here, you’ll see real estate motivated seller leads in real life, chat with buyers, and network with other professionals like lawyers, constructors, or mortgage brokers.
Ensure that your event topics are more than just “Teaching you to sell a property”. Your lectures should be relatable not only to the real estate professionals but also to the general audience. That way, you can host regular events and expand your real estate leads list. Here are a few ideas for you:
While you may not see the immediate rise in real estate leads, those events are vital for your branding and future networking. Use sign-up lists to capture contacts and incorporate them into your marketing strategies.
It’s one of the easiest lead generation ideas for real estate, as you can collaborate with other experts, and promote those events on your socials or by using targeted ads. During the last four years, people have gotten used to web events since it allows them to attend something interesting without leaving the house.
Properly hosted webinars act like a real estate leads generator, where after a free web event, you’ll receive dozens of new clients. It takes time to find an expert and prepare a webinar, but it will also improve your networking reputation and bring new clients.
Additionally, during online events, you can collect even more data from participants. You can track what topics are the most engaging, where people tend to leave, what are popular questions among all events, etc. Here, you can use the help of the best real estate CRM for lead generation and implement its insights into other aspects of your work.
Beware that you need a large contact list to host online events. Unfortunately, the real estate industry has one of the lowest attendee percentages, so you’ll need to promote those events to your warm leads who are already interested in related services.
Many lead generation companies for real estate can help you find potential clients. They use different online and offline marketing techniques to motivate and capture leads. Once they establish the initial contact, they use lead generation software for real estate to match realtors with potential customers.
The actual leads vary depending on your needs. You may ask lead generation real estate companies to find individuals or commercial customers. Later, they will define a promotional strategy to collect those leads and provide their contact information to you.
The final price depends on multiple factors, including lead source, marketing plan, and lead quality. Beware that even the best real estate lead generation companies often give you just estimates of potential price per contact. The final price may vary due to external factors like cost per click in online advertisements or unforeseen expenses during offline events.
Currently, the price per qualified lead varies from £100 to £200. Some real estate forums state that the cost per potential client may start from £50 and end up as high as £500. That’s why you should collaborate with the best lead generation companies for real estate since they can provide you with estimates that will be close to the actual result.
Many companies like this provide flexible pricing policies. You can choose whether you want to pay for individual leads, buy high-quality, expensive real estate leads, or opt for cheap real estate leads for sale.
Disclaimer: Phonexa cannot be held responsible for the conduct of the listed companies, as these are independent companies unrelated to Phonexa. The content reflects the personal opinion of the team.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Trafic | Mail Traffic | Social Traffic |
| 245,626 | 2 | 57 | 0.57 | 40.52% | 52.07% | 0.45% | 6.42% | 0.10% | 0.44% |
GetAgent is an online platform promoting itself as a real estate agent comparison site. Users provide their postcode, rogue property price estimation, and a desired appointment date during registration.
This real estate lead generation website collects contact data of people interested in selling their property to the point that they are looking for the nearest realtor.
Once you join the service as an agent, you can see the contact data of people who want to sell property in your area. As one of the most popular lead-generation real estate websites, GetAgent attracts a steady stream of users, providing you with a consistent flow of potential clients.
GetAgent key features:
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Trafic | Mail Traffic | Social Traffic |
| 239,343 | 3 | 119 | 0.42 | 84.89% | 10.05% | 0.65% | 4.21% | 0.11% | 0.09% |
BriefYourMarket is a powerful multi-channel SaaS marketing platform. It provides data-driven lead-generation services for real estate, leveraging extensive automation.
The platform has a semi-automated survey builder, allowing you to gather and analyse user insights. Later, you can use this info to tailor marketing materials to increase conversion within real estate sales leads.
BriefYourMarket key features:
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Trafic | Mail Traffic | Social Traffic |
| 195,692 | 5 | 499 | 0.31 | 59.43% | 28.76% | 0.09% | 9.94% | 0.08% | 1.69% |
Lead Forensics is a popular real estate website for lead generation. It’s a B2B platform that helps businesses identify and track website visitors, converting anonymous website traffic into qualified leads.
It is known as one of the top lead generation companies for real estate since its tools allow you to collect the user’s portraits even if they haven’t filled out a form. In the long run, it provides enough insights for marketers to modify promotion strategies to ensure more productive lead nurturing and increase ROI.
Lead Forensics key features:
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Trafic | Mail Traffic | Social Traffic |
| 8,117 | 7 | 403 | 0.17 | 52.29% | 40.94% | 0.66% | 4.66% | 0.08% | 1.37% |
TwentyEA is a CRM (Customer Relationship Management) platform for real estate agents. It is known as one of the best real estate lead generation websites since it offers many features to help agents manage their leads, track deals, and improve their overall business efficiency.
TwentyEA key features
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Trafic | Mail Traffic | Social Traffic |
| 6,993 | 2 | 163 | 0.28 | 78.88% | 10.71% | 0.57% | 6.51% | 0.07% | 3.25% |
The ValPal Network is a platform that provides a variety of resources both for estate and letting agents. Many marketers call it one of the best sources for real estate leads, as it offers countless services, including social media management, lead generation, marketing automation, retargeting tools, and more.
Combined, they ensure that you can create your own successful sales funnel. If you are looking for a service that can help you get motivated sellers, real estate leads, and even letting leads, you should explore the ValPal Network.
The ValPal Network key features:
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Trafic | Mail Traffic | Social Traffic |
| 5,286 | 2 | 129 | 0.5 | 33.03% | 57.69% | 0.47% | 6.66% | 0.11% | 1.98% |
Art Division is a digital marketing and web design agency that works only with housing businesses. They collaborate with independent real estate, letting agencies and established companies in the property sector. They will show your company how to buy real estate leads and guide them through the sales funnel most efficiently.
Art Division’s key services:
You should run a robust lead management system to get motivated seller leads for a real estate company. Look for a service that can optimise different parts of this process. It’s how you ensure the maximum efficiency of your real estate business and prevent potential data loss.
Phonexa’s LMS Sync helps real estate companies and agents access lead details, build custom-set configurations, and acquire the attribution they need to separate their business from the pack. With this solution, you can share or sell leads to other market players, simplifying the establishment of your professional referral network.
The Phonexa suite enhances your digital marketing strategy, including automated email and messaging campaigns, call tracking and analysis, and tracking the user journey through click history, among others.
Learn how Phonexa can take your real estate lead generation to the next level by building your subscription plan or booking a demo to see the platform in more depth.
Real estate leads are people who are interested in buying or selling property and looking for a realtor’s help. You can collect their contacts using landing pages, website forms, social media, sign-up lists, webinars, etc. Seller leads in real estate are people who want to sell their property, while buyer leads are those who wish to purchase it.
There are many ways to get more leads for real estate without paying a penny. The most common are networking in social media or real life, webinars, and search engine optimisation (SEO) practices.
Yes, but ensure you get qualified leads that are likely to convert into sales. Assure that paying for real estate leads is within your budget. If the cost is too high, it may not be worth the investment. It would be great to have a well-defined sales process to convert online leads for a real estate you’ve just bought.
Create a strong business page, ensuring it is visually appealing, informative, and easy to navigate. Run targeted advertisements and track their performance. Leverage Facebook groups by posting helpful content in local communities, where you neatly promote your company. All those actions help you to get the seller and buyer leads in real estate.
There are no specific AI tools for real estate lead generation. However, there are many marketing tools with AI-based services. If you want to use them, do so with caution and double-check their results. It especially relates to content-generation tools like ChatGPT, Gemini, Dall-E, and Midjourney. AI services are excellent for data analysis, but they are still not so perfect for creative tasks.
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