Phonexa Product Updates: Enhancing Bidding, Data Management, and Compliance for Seamless Efficiency

Each month, we share the latest updates and enhancements to the Phonexa platform. Here’s a look at some of our most recent releases across products within the Suite.

Ping Post Bid Report

Use Case: The new Ping Post Bid Report allows companies to decide on more accurate bids. This feature offers:

• Winning Bid Insights: Provides insight on which bids have the highest chance of success
• Buyer Refusal Analysis: Shows the percentage of buyers rejecting a post broken out across several bid ranges

How This Benefits Phonexa Users

By leveraging this data, businesses can:

• Optimise the bidding process for Publishers by creating accurate bid ranges and ping-tree adjustments to improve lead acceptance rates
• Improve collaboration with buyers by evaluating the performance of the buyers’ bid success rates, CPL, and revenue contribution

Explore the full potential of this feature in our support article.

Tracking Pool Widget Enhancements

Use Case: Customisation is key to seamless website integration. Phonexa’s Call Widget Button can be embedded into a website to receive, track, and analyse calls. The Tracking Pool Widget update now enables users to fully customise its design and content, aligning its appearance with their own website’s branding and aesthetics.

How This Benefits Phonexa Users

This enhancement ensures a cohesive user experience while maintaining the professional look of your website, allowing the complete tailoring of your Call Widget Button to perfectly fit your brand identity.

New Data Manager Role for Export Request Management

Use Case: We’ve introduced the Data Manager role to streamline the handling of export requests. Previously, only the instance owner could approve these requests, which sometimes led to delays. With the Data Manager role:

• Export requests are routed to designated users for timely approvals
• Businesses can avoid bottlenecks caused by the instance owner’s unavailability

How This Benefits Phonexa Users

This feature provides faster approval processes and enhanced efficiency in data management.

Campaign 3rd Party Verification

Use Case: We’ve added a Third-Party Verification tab at the product and campaign levels, enabling buyers to set up third-party verification services themselves. The update allows:

• Admins to enable TPS verification at the product level
• Buyers can configure any Phonexa integrated service using their credentials under the Campaign Third-Party Verification tab

How This Benefits Phonexa Users

This feature simplifies verification processes by:

• Reducing reliance on middlemen providing full control of the 1:1 consent verification
• Allowing buyers to retain control of their verification credentials
• Making certain that third-party services integrate seamlessly

Learn more about setup and configuration in this support article.

Whether your focus is data management, bid optimization, widget customising, or compliance assurance, these product improvements are designed to help you succeed. Please keep in touch with your Client Success Managers for fresh development updates. We also value your opinions and recommendations; please contact us with any ideas. Let’s keep succeeding together.