Mastering Pay-Per-Call: Best Strategies & Pay-Per-Call Software

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Technological progress has impacted many aspects of life and consequently affected the marketing industry. The growth of digital platforms has shifted traditional marketing approaches towards data-driven techniques, personalised interactions, and an emphasis on online engagement.

With the growing popularity of mobile phones, people commonly call or receive calls to communicate in their work or private life. This is where pay-per-call software steps in and changes how we do business. Pay-per-call affiliate marketing emerges as an essential element, connecting traditional communication with digital marketing methods by rewarding affiliates for generating high-quality phone leads. With the use of pay-per-call software, this connection is set up easier, increasing the efficiency and efficacy of tracking and analysing these calls.

Though calls are essential to the buying process in many industries, such as insurance, finance, and healthcare, they can create a barrier for businesses that want to combine voice contact with digital initiatives.

To keep ahead of the competition, marketers, publishers, networks, and agencies should consider investing in pay-per-call software, which tracks and analyses inbound calls just like any other digital lead. Companies can gain deeper insights into customer behaviour and preferences by understanding where calls originate from, what leads to conversions, and how customers interact during calls.

Take a product tour to learn how Phonexa’s software can help you get qualified leads and optimise your marketing efforts.

What Is Pay-Per-Call Marketing?

Pay-per-call is a relationship between publishers and advertisers that use call-based campaigns to generate leads.

If you aim to build solid inbound marketing strategies, increase sales, and generate more revenue from client calls, you should employ pay-per-call campaigns. In pay-per-call marketing, you will use sophisticated phone call campaigns and pay-per-call software that enable your potential clients to see your ads.

Let’s discuss how it works: pay-per-call leads that contact you using a unique trackable number are the hot leads already interested in the services and products you offer and advertise. And the best part is that you pay the publishers or affiliates only when the aim is achieved.

Connecting publishers with the correct pay-per-call affiliate programs can be an excellent way to increase revenue, and pay-per-call networks provide lucrative opportunities. Pay-per-call is beneficial for both affiliates, businesses, and networks since it offers significant potential revenue for each successful lead conversion or customer acquisition.

Phonexa’s Call Logic automates call management and distribution, giving marketers a better chance of success by selling call leads across a broad network. Call Logic’s built-in Ping Post Calls 2.0 technology allows call buyers and sellers to receive useful information from their campaigns.

Pay-per-call marketing is worth considering as it is already among the fastest-growing marketing channels. The State of B2B Social Media Marketing study, released by Oktopost, revealed figures demonstrating that pay-per-call marketing ranked as the third top-growing marketing channel of the last year, next only to social media (82%) and website (67%).

Source: Oktopost

How Does Pay-Per-Call Marketing Work?

Let’s review the basic actions that take place in every pay-per-call marketing campaign:

A company, brand, or advertiser collaborates closely with partners to identify its target audience, campaign objectives, and the particular metrics used to validate a call as a successful lead. This planning phase is crucial since it defines the course of the entire pay-per-call strategy.
Advertisers make orders with pay-per-call marketing affiliates, publishers, or performance agencies.
A publisher generates content for a pay-per-call affiliate offer and posts it on listed websites that target potential clients. This content must appeal to the desired audience while effectively communicating the product or service’s value proposition.

A caller sees an advertisement, dials a unique pay-per-call tracking number, and gets connected to the advertiser.
Each campaign can be managed with the help of pay-per-call software. The campaigns are assigned unique call tracking numbers that can be traced back to traffic sources, as well as specific coding on websites or landing pages that capture key details about what led up to the call, assisting in determining whether it was a referral, web-based lead, Google Ads, or keyword search.

Call tracking software provides toll-free or vanity numbers to help drive inbound calls because they appear more credible and can even be associated with an advertiser’s branding.

Phonexa’s Call Logic, for instance, helps businesses track incoming calls and, at the same time, get valuable insights about customer habits, which consequently allows marketers to analyse and improve their pay-per-call marketing strategies and boost efficiency.

To put it briefly, an advertiser pays a publisher for qualified leads. Depending on the agreement, an advertiser may receive a commission for a successful sale or payment for each call produced.

Below, we will discuss the reasons pay-per-call marketing is so popular today and why it’s worth learning more about.

Which Channels Produce the Best Results for Pay-Per-Call Campaigns?

Pay-per-call campaigns effectively allow publishers and advertisers to reach their target audiences via online and traditional marketing approaches. Marketers often see great outcomes when using the following channels:

Paid search	Such advertisements are highly targeted and may be optimised for certain keywords, making them effective for contacting potential customers via pay-per-call campaigns.
Organic search	By optimising website content to rank higher in unpaid search engine results, search engine optimisation (SEO) can improve a website’s organic search visibility.
Mobile search	Mobile search-optimised pay-per-call campaigns aim to draw users’ attention to mobile devices and provide them with an immediate and direct means of contacting advertisers.
Social media	Targeted Facebook, Instagram, and LinkedIn ads let advertisers reach particular audiences, interests, and behaviours.
Display ads	Such advertisements on web pages can include interactive elements to inspire visitors to call.
Email marketing	Sending targeted emails to a pre-selected list of recipients as part of your pay-per-call campaign can result in prompt responses.
Video ads	This type can include a call-to-action for viewers to take advantage of an offer or dial a number for more information
Retargeting	This strategy focuses on people who have visited your website or were engaged with your brand earlier. Retargeting advertisements urge these people to give you a call by reminding them of your offerings.
Print and radio ads	Even with the rise of digital marketing, conventional media like print and radio advertisements are still useful, particularly when targeting particular demographics or local audiences.

Which Verticals Are Most Effective for Pay-Per-Call Advertising?

PPC is especially effective for purchasing sectors like healthcare and insurance that prioritise pay-per-call lead generation. However, this strategy also works well with complex products when clients need assistance during the buying process, for instance, high-value items like home services, legal advice, or travel deals. Furthermore, pay-per-call can be used by financial service providers to offer personalised assistance from professionals at every stage of the client journey.

What Are the Advantages of Pay-Per-Call Marketing?

Pay-per-call marketing is a tried-and-true strategy to ensure the health and longevity of your company. Customers will use their phones for shopping habits as long as they have them, which becomes a solid cornerstone of consumer culture.

The only way to have long-term visibility into your marketing activities is to integrate digital reporting with inbound call marketing, especially as smartphones and mobile devices become progressively more accessible. So, why is pay-per-call advertising so important to your company?

It is measurable. The analytics tools you can use will quickly identify which exact ads and campaigns and at which period of the day forced pay-per-call leads to make a call. It’s a marketer’s best friend, as the available data proves what’s working well and where it’s better to make adjustments.
It is not expensive. The best part is that pay-per-call software is affordable, even for young businesses. It’s far more affordable compared to classic media, such as television, radio, or print. The overall cost for your radio and TV commercials can be super high, but they still do not guarantee they will attract potential clients and trigger calls.

One of the advantages of pay-per-call marketing is that you can test it without a big investment. Regardless of your industry, you may get your feet wet with this less-costly introduction to the marketing process and learn some things for much less money.

It drives only qualified calls. The advertiser will only pay for those leads that prompted qualified phone calls. The marketer and the advertised will alight on what “a qualified” call is before they start a pay-per-call marketing campaign. The length of the conversation, the time and location from which it was received, whether or not the call led to a sale, and other details must all be discussed between the two parties.
It’s time-efficient. Pay-per-call advertising can enhance distribution and inbound call volume across multiple channels while requiring the least amount of work from the business.
It gives more visibility. Pay-per-call software grants brands complete visibility and control over call volume and customer experience. Maintaining a company reputation and providing the best customer experience while working with new publishers is crucial. Advertisers can test new pay-per-call marketing techniques and campaigns with minimal risk with the control they require.
It’s how we shop now. If pay-per-call advertising is not a part of your marketing strategy, you are at risk of getting stuck in the past and, not to mention, losing business. You might think that it’s just young people who use pay-per-call software, but you are so wrong. You might be surprised, but the number of people aged 55 and over using mobile phones for shopping is increasing. Brands need to start implementing and mastering pay-per-call marketing now, as it will be used more and more in the future.

Research shows that calls coming from mobile sources are highly significant. According to Google, 98% of consumers worldwide shop online, including finding products, researching them, and making purchases. With so many people shopping online, pay-per-call advertising is the best way to get your products in front of consumers.

Source: ThinkWithGoogle

It’s profitable. Pay-per-call marketing techniques can increase sales and boost conversion rates since more and more customers are using their phones to explore products. It should be no surprise that customers would rather talk to salespeople than fill out forms – a personalised experience offered by pay-per-call aids in turning cold leads into hot ones.

A Few Tips on Starting a Pay-Per-Call Business

Pay-per-call marketing is not just about posting your company’s phone number on social media, websites, or banner advertisements. Before any marketing campaign starts, both publishers and advertisers must get a comprehensive understanding of the industry. Once done, the following steps should be followed:

Set a long-term goal: You must identify your objectives before creating and launching a pay-per-call campaign. Otherwise, you won’t be able to evaluate the success of your campaign, not knowing what metrics and outcomes you aim for.
Track, report, and analyse: It’s essential to know how your campaigns work right now if you want it to succeed over time. This type of performance marketing requires continual analysis, monitoring, and fine-tuning with the dedicated pay-per-call software; it cannot be set up once and left with no control. Fortunately, pay-per-call software companies provide exact methods to analyse call leads and manage incoming calls.

Many call tracking systems allow you to handle and record your company calls effectively and offer a thorough understanding of caller behaviour and routing to maximise your pay-per-call marketing.

Did you miss our recent article about the fundamentals of call tracking? Check it out here to discover the value of using phone call intelligence to achieve multi-touch attribution and to explore the customer experience.

Select different PPC phone numbers for each social channel: Emails, social media, and landing sites should all display unique numbers so you can track which channels generate the most income.
Track customers before they make a call: Dynamic call tracking uses a piece of code from a website or landing page to automatically fill in a phone number. They may then record every online consumer interaction before making the call. This tracking allows you to learn the exact keywords your callers put in as well as the previous pages they visited.
Get the best pay-per-call software: We have provided the reasons for using pay-per-call here. It is now your time to complete the rest!

How To Maximise Results from Your Pay-Per-Call Efforts

Phonexa makes it easier for pay-per-call marketers to monitor and distribute leads, allowing them to monetise phone calls seamlessly. With our system, you can easily gain recognition for the calls you generate for buyers and clients.

Pay-Per-Call Works for:

Advertisers Optimise your pay-per-call efforts to get more conversions	Networks & Agencies Implement pay-per-call to monetise high-value calls	Publishers Generate valuable conversions and receive higher payouts
Gain access to the leading industry pay-per-call partners. Define the right partnerships to invest in and achieve your conversion targets. Track calls and evaluate their quality to ensure they reach the call centres.	Use a single dashboard to manage your partners, channels, campaigns, and payouts. Optimise your purchasing tactics to distribute real-time quality calls and boost publisher and buyer satisfaction. Enable transparency and strategic investment.	Identify campaigns that produce high-value calls and optimise your advertising cost. Increase call volume and distribute calls dynamically to maximise payouts. Bid into the lead journey using the best call data attributes in the marketplace.

Advertisers

Optimise your pay-per-call efforts to get more conversions

Networks & Agencies

Implement pay-per-call to monetise high-value calls

Publishers

Generate valuable conversions and receive higher payouts

Gain access to the leading industry pay-per-call partners.
Define the right partnerships to invest in and achieve your conversion targets.
Track calls and evaluate their quality to ensure they reach the call centres.

Use a single dashboard to manage your partners, channels, campaigns, and payouts.
Optimise your purchasing tactics to distribute real-time quality calls and boost publisher and buyer satisfaction.
Enable transparency and strategic investment.

Identify campaigns that produce high-value calls and optimise your advertising cost.
Increase call volume and distribute calls dynamically to maximise payouts.
Bid into the lead journey using the best call data attributes in the marketplace.

Ready to boost your pay-per-call campaigns? Master pay-per-call with Phonexa!

Why Choose Phonexa?


	Rating: 5	Avg Rating: 4.4
	Rating: 4.9	Avg Rating: 4.94
Creating call flows ⏷	✅	✅
Call flows enable intelligent call routing. The routing process is based on specific criteria and/or conditions. Phonexa allows for building standard and advanced call flows. With iClear, clients can change the flow of the live calls when the system has already started processing them.		5 out of 5 other pay-per-call software providers offer this feature.
Score	5 out of 5	5 out of 5
Call routing with IVR ⏷	✅	✅
Call routing with IVR directs calls to the specific recipients or departments within an organization using the caller’s IVR responses and agent availability.		5 out of 5 other software providers offer this feature.
Score	3 out of 3	3 out of 3
Live call transfers ⏷	✅	✅
Live call transfers allow transferring inbound calls to other recipients in real-time, eliminating disconnections.		5 out of 5 other pay-per-call software providers offer this basic feature.
Score	3 out of 3	3 out of 3
Ping post and ping tree ⏷	✅	✅
The auction-like technology streamlines the monetization and distribution of web leads and calls in real-time. Phonexa’s ping post software addresses all the lead distribution needs of advertisers, affiliate networks, publishers, and lead buyers. With its dynamic bidding structure, clients can respond to sales opportunities and leverage informed decision-making.		5 out of 5 other software providers offer this auction-like technology.
Score	3 out of 3	3 out of 3
Dynamic number insertion (DNI) ⏷	✅	✅
DNI is part of Phonexa’s affiliate marketing software. It enables brands to use tracking numbers across several pay-per-call initiatives. Apart from providing insight into customer pathways, DNI enables clients to map every caller’s journey — from the first interaction to conversion.		4 out of 5 other software providers offer this feature. 1 provider offers only specific integrations to satisfy the demand.
Score	3 out of 3	2 out of 3
Live call analytics ⏷	✅	✅
The purposes of live call analytics are real-time analysis, reporting, and capturing of specific call data points. The increased use of click-to-call capabilities and mobile search allows potential customers to contact your business immediately. Phonexa’s pay-per-call software and call analytics work hand in hand to provide a better understanding of the caller’s journey.		4 out of 5 other pay-per-call software providers offer this feature.
Score	3 out of 3	2 out of 3
Revenue and payout reporting ⏷	✅	✅
Reports on the financial performance of pay-per-call campaigns are vital for brands, advertisers, and marketers. Phonexa’s pay-per-call software automates accounting tasks, allowing to pay publishers and invoice buyers efficiently.		5 out of 5 other software providers offer a somewhat similar feature.
Score	3 out of 3	3 out of 3
UX and reports usability	✅	✅
Score	4 out of 5	4 out of 5
Real-time call flow testing ⏷	✅	✅
Phonexa’s software allows the simulation and evaluation of call flow designs, IVR, and call routing mechanisms without disrupting your critical operations and customer calls.		3 out of 5 other pay-per-call software providers offer this feature.
Score	5 out of 5	3 out of 5
Easy A/B testing ⏷	✅	✅
A/B testing in pay-per-call marketing sheds light on lead sources and allows the adoption of more strategic approaches. Phonexa enables clients to improve their A/B testing efforts and increase engagement by identifying the true source of leads, segmenting consumers, and implementing call tracking and lead management solutions.		3 out of 5 other software providers offer this feature.
Score	5 out of 5	4 out of 5
Call sound studio ⏷	✅	🧩
Phonexa’s software allows creating and customizing IVR greetings and prompts.		1 out of 5 other software providers offer this feature.
Score	3 out of 3	2 out of 3
Callback scheduling ⏷	✅	🧩
Phonexa’s automated IVR system eliminates the need to put callers on hold by allowing clients to schedule callbacks at a time convenient for customers.		2 out of 5 other pay-per-call software providers offer this feature.
Score	3 out of 3	2 out of 3
Per client billing ⏷	✅	✅
Per client billing allows charging clients based on call activity, individual usage, and performance.		5 out of 5 other software providers offer this feature.
Score	3 out of 3	3 out of 3
Call recording and transcription ⏷	✅	🧩
Phonexa allows clients to create and transcribe phone interactions between customers and call center agents. This feature helps to evaluate team performance, provides access to call data, and highlights areas for improvement.		2 out of 5 other software providers offer this feature. 3 providers offer only call recordings.
Score	3 out of 3	2 out of 3
Instant caller profile ⏷	✅	🧩
Instant caller profile provides detailed information about the callers, including data collected from CRM systems and previous call histories.		1 out of 5 other software providers offer this feature.
Score	3 out of 3	1 out of 3
Webhooks ⏷	✅	✅
Webhooks allow adding to or changing the behavior of a page or application using custom callbacks. These callbacks can be maintained, changed, and handled by third-party applications or developers not necessarily affiliated with the pay-per-call system.		5 out of 5 other software providers offer this feature.
Score	3 out of 3	3 out of 3
Integrations (count) ⏷	From 40 to ∞	30+
Phonexa’s software offers a flexible Ping URL integration, supporting authorization, headers, and a twig engine that allows customers to build literally any integration they require.The integration list includes but is not limited to the following integration options: Google Ads VICIdial Add to DNPL Five9 Claim Lead Export To Cloud PBX Facebook Conversion Google Sheets Ping Url Pixel SMTP Send Slack Message Add contact to E-Delivery Add contact to Opt-intel Trusted Form Claim Twilio Acqualify Address Validation Anura Basic Phone Number Validation Phone Number Analysis Do Not Call check Email Hygiene Geo By Phone iClaim iClear: Caller Identity ImpressionWise Email Lookup IP Analysis IP Lookup IP Analysis with Client Credentials Jornaya Authentication API Jornaya Lead Age Jornaya TCPA Guardian Litigant Alert Litigator Database Lookup Phone Number Analysis iClear: Phone Number Analysis with Client Credentials The Blacklist Alliance Trusted Form Trusted Form Ping Trusted Form Retrieve Insights TrustedForm v4.0 US ZIP Code validation XVerify Email Lookup		5 out of 5 other pay-per-call software providers offer multiple integration options. The integration flexibility, however, can be limited.
Score	5 out of 5	5 out of 5
Ease of use	✅	✅
Score	4 out of 5	3 out of 5
Customer support & learning resources ⏷	✅	✅
Phonexa provides 24/7 customer support, access to a comprehensive knowledge base, and a dedicated customer success representative to make sure your pay-per-call performance is to die for and your business never skips a beat. Phonexa offers the following support options: Online chat Knowledge Base Phone support 24/7 (Live rep) FAQs/forum Email/Help Desk		5 out of 5 other software providers offer quality support, with some providing access to dedicated help centers and an opportunity to contact a live company rep.
Score	5 out of 5	4 out of 5
Additional features
Customization and a variety of features
Value for price
Overall Score (out of 86)	84	69.5

Choose the best software package for your needs, or take a product tour to learn how Phonexa can help boost your pay-per-call marketing.

The Essential Role of Pay-Per-Call Marketing

Looking ahead, the importance of pay-per-call marketing is only going to grow. As technology advances, so will the methods in which businesses and customers engage. In an ever-changing world, pay-per-call marketing provides a strong, adaptive, and successful tool for businesses to keep ahead of the competition in recognising and satisfying the needs of their customers.

Pay-per-call marketing is more than a new trend; it is an essential evolution in the marketing world. It demonstrates a powerful fusion of traditional and digital marketing, a strategy that honours the past while boldly facing the future. Pay-per-call marketing is essential for every organisation trying to innovate, connect, and develop in today’s digital age.

Improve Your Pay-Per-Call Marketing Strategies With Phonexa

Call Logic	Call tracking and distribution
Lynx	Click tracking and analytics
E-Delivery	Bulk email & SMS marketing
Cloud PBX	Cloud phone system
Opt-Intel	Suppression list management
HitMetrix	User behaviour recording & analytics
Books360	Automated accounting
LMS Sync	Lead tracking, distribution, and analytics

Build your plan now, or book a demo to learn more about Phonexa tools.

Frequently Asked Questions

What challenges pay-per-call marketing can face?

Pay-per-call marketing, being an effective technique, may still face some challenges. Quality control is essential for filtering out irrelevant calls and ensuring high-quality leads. Cost management must be carefully balanced with expected ROI, particularly for smaller enterprises with limited budgets.

Complexities in tracking and attributing calls to specific pay-per-call marketing campaigns require complex analytics. Integrating pay-per-call marketing with other digital methods requires careful planning and implementation.

Scalability can also become a challenge when call traffic increases, demanding effective management to preserve service quality. Pay-per-call marketing strategies must also adapt to changing consumer behaviour and technological innovations in order to succeed and remain relevant.

How can I get a pay-per-call number?

The process is rather simple. All you need to do is work with a marketing automation solution provider or companies that offer similar per-pay-call services. A great place to start is reviewing call monitoring software providers to determine the next steps for your pay-per-call campaigns.