Be it the effect of consumer society with all-pervasive materialism, far from perfect economic state, or changing financial habits – the following fact is astonishing: the average consumer debt in the UK has been rising at a rate of about 7.2% annually and has accounted for £65,515 per household in the UK in September 2024.
Of course, this means more consumers for financial institutions, debt relief companies, credit counselling agencies, and law firms alike, not to mention pay-per-call publishers and affiliates able to use platforms as ubiquitous as YouTube to drive debt settlement calls.
Speaking of debt settlement phone calls from YouTube, with this post, you could set up your YouTube pay-per-call advertising campaign in a few minutes and start creating and converting the phone calls in massive numbers.
Without further ado, let’s dig into how to set up YouTube pay-per-call ads.
Whatever debt services you are promoting – be it corporate or individual – debt settlement is one of the most profitable industries to promote. If the average Briton owes over £34,644 per adult or around 103.5% of average earnings, then corporate debt is an even bigger playground. The total outstanding debt stands at 1.95 trillion U.S. dollars as of the fourth quarter of 2022.
What about the total public debt? Around £2.45 trillion in 2024 and projected to rise to £2.92 trillion by 2030.
Source: Statista
Long story short, YouTube pay-per-call lead generation is a goldmine that awaits those who promote debt offers. Quality content with effective pay-per-call ads is all that you need.
Build your plan now, or take a product tour to make your pay-per-call ads on YouTube work even better.
In the first place, sign in to your Google Ads account or create a new one.
Then click “New Campaign:”
Choose the appropriate campaign objective. To sell the phone calls, click “Leads.”
Next, click “Video:”
Name your campaign, choose your bidding strategy, and set your daily budget and dates of when the campaign should start and stop running.
Note: The daily budget is just an average for limiting how much you spend within a month, not necessarily each day. If the daily budget is £200, you won’t spend more than £6,000 in a 30-day month, but on some days you may spend less or up to two times more than the daily budget.
Scroll down, and set the targeting location and languages.
Click “Enter Another Locations” in order to set the location manually. You can even select cities with their respective radius for which you want your ads to appear. For example, with a solar panel company promoting their services, you might want to cherry-pick the cities where they have teams installing these panels.
If you’re promoting for the U.K. audience, skip “Languages.” If targeting bilinguals – for example, viewers from Montreal or Quebec – include both languages so that both groups can see your ads.
Choose the inventory type. (all things being equal, choose “Standard”):
Choose the content from which you want to opt out of serving your ad.
Embedded videos are more about granular targeting, while live streaming videos create more brand awareness, grow a wider audience, nurture them through real-time communication, engagement, and feedback. Embedded video ads are way easier and predictable.
In “Sitelink Extensions,” you can add links to your ad to specify which page the users need to go to. For example, the product page for retail products or perhaps the pricing page for software and/or products that are available by subscription. In the case of debt offers, you would most likely want to send users to a landing page describing the details of the debt settlement service and suggesting taking action.
Decide whether to display your ads on all devices or specific ones. You can select operating systems, device models, and networks you want to display your ads on under “Set Specific Targeting for Devices.”.
In “Frequency Capping and Ad Schedule,” pick how many times you’d like your ads to appear to the same user, and when you’d like the ads to show. To drive immediate calls, you might want to run your pay-per-call ads during business hours.
In “Demographics,” set your targeting to the gender, age, parental status, and household income of those viewing your ads. For example, if you are advertising student loan refinancing services, it may be appropriate to show your ads to individuals ages 18-24.
That said, targeting the choosing demographics is pretty easy in some financial products compared to others. To advertise a saving plan, say, for young women, you should ideationally be targeting females, aged 18-34, with above-average household income; when it comes to advertising debt relief services, though, you want to go deep in understanding who your target audience is.
In “Audience Segments→Interests & Detailed Demographics,” you are able to choose an audience segment you would like your ad to appear to, targeting a very specific audience. In “Custom Segments,” you will be able to create your target group if it can’t be found in “Interests & Detailed Demographics” according to keywords people use when searching for the topic.
By defining your custom audience, you can view segment insights – that is, estimated weekly impressions, gender, age, and parental status.
Select your YouTube video to build your campaign – meanwhile, it doesn’t have ads:
By clicking “Create campaign,” it will automatically set up for approval, meanwhile, to create ads, you should click the correspondent button at the bottom of the window:
Now you can create video ads for your YouTube pay-per-call campaigns. You’ll need at least one ad to run your campaign:
Before you are ready to launch your pay-per-call advertising campaign, you are going to need to work out the following three things:
In order to get a decent debt offer, you have to (a) know your audience and (b) study at least a few pay-per-call affiliate networks to see who has the best conditions.
Understanding your callers is the first thing you need to know in running a successful pay-per-call campaign because this helps you to select the right advertisers, affiliate programs, and ads.
Here are a few products you can use to dig deep into your callers:
| Lynx | Click tracking software that tracks clicks on your links and ads, and dissects the customer journey so you can secure leads that your advertisers want. |
| Call Logic | An all-in-one call tracking and analytics system, driving callers to a matching advertiser or internal sales department, all while collecting exhaustive engagement insights and enabling predictive modelling for call campaigns. |
| LMS Sync | An all-in-one lead tracking and analytics platform for web leads which will help synergise web and call lead generation by seamlessly exchanging data. |
| HitMetrix | Solution on-site user behaviour recording and analytics that track the caller’s actions once they land on your or advertiser’s website. |
The right call tracking software suite will make it in no time for you to see exactly who your callers are and just how they interact with various ads. You can then transition into optimising your pay-per-call offers.
The best pay-per-call affiliate program is one where, in the first place, you play to your strengths. You want to make sure that you pick a product that you can confidently recommend or vouch for, even if it has lower commission rates.
Here are some popular debt offers you can run with pay-per-call ads on YouTube:
| Debt Consolidation Loans | By restructuring the loans through long-term borrowings at low interest rates, debt consolidation lenders reduce debt and enable the borrowers to pay off their debts to then gradually pay off their debt consolidation loan. |
| Debt Settlement Services | In a debt settlement program, qualified borrowers make monthly deposits into a special savings account, instead of paying the creditors directly. As the savings build up, the debt settlement company attempts to settle the client’s debts for less than the amount owed. |
| Balance Transfers | Balance transfers allow debtors to transfer from a high-interest credit card to a low-interest one. This usually cuts the interest rates to 0% for some time. |
| Home Equity Loans in Debt Consolidation | Home equity is the value of your home less what you owe, and it’s often used as collateral when a borrower restructures several debts into one low-interest loan. |
| Student Loan Refinancing | Combining several student loans into one more manageable repayment plan is a very attractive service for students. |
Once you have determined what pay-per-call leads you are going to generate, study available affiliate programs by the following important criteria:
Commission-wise, qualified calls will cost anywhere from £10 to £200, based on the demographics and the intent. In most cases, however, a high-intention type UK debt consolidation call will go for no less than £50.
Creating ad copy is more an art than a science, and there is no universal recipe for hooking up the viewer’s attention. The usual advice would include granular segmentation – thoughts about whom you are creating the ad for – and a clear call to action wrapped in a unique selling proposition: why your debt consolidation offer is better than anything that exists on the market and why now is the best idea to make that call.
With YouTube pay-per-call ads up and running, you’re able to get a sense of the right ad formats, placements, and CTAs. Go slow; spend the bare minimum so you get the hang of things without over-investing in ads that may or may not turn out to be profitable for you.
Equipped with a pay-per-call affiliate marketing software suite like Phonexa, you won’t face any problem in consistently shaving percentage points from your performance with time.
Following are eight proprietary solutions that you get at a single price starting at £100/mo (online price calculator):
| LMS Sync | Lead tracking & distribution software |
| Call Logic | Call tracking & distribution software |
| E-Delivery | Bulk email & SMS marketing software |
| Cloud PBX | Cloud phone system |
| Lynx | Click tracking software |
| Opt-Intel | Suppression list management solution |
| HitMetrix | User behaviour recording & CRO software |
| Books360 | Automated accounting software |
Get your all-in-one software suite for web and call leads today, or take a product tour to learn more about Phonexa.
To start a pay-per-call business on YouTube, you need to create an ad campaign through Google Ads. You also have to design ads and videos to display these pay-per-call ads.
You will be able to choose who sees your ad within the “Demographics” and “Audience Segments” fields when setting up your pay-per-call ad in Google Ads. For instance, you can only show ads to females aged 24-25 who are a parent and are in 10% of household income.
The performance of YouTube pay-per-call ads depends on how relevant they are to the video and the viewer’s needs and desires. And, of course, the niche matters too: a phone call in high-ticket niches such as debt settlement or insurance costs more in comparison to, say, retail.
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