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New Validation for Phone Numbers Based on Regions: May 2023 Product Updates

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Phonexa’s tech team has been working hard, innovating and building custom solutions across our products to optimise and power your performance marketing automation campaigns.

Here are just some of the new features and improvements for the month of May across our suite of products for calls, leads, clicks, email, SMS, accounting, and so much more.

And make sure to watch the instructional step-by-step videos produced by Phonexa’s Technical Onboarding Director, Tori Hester, on how to implement each new update.

iClear: Basic Phone Number Validation

We’ve dialled up a new service to validate phone numbers based on regions. Whether you want to use our Basic Phone Number Validation or our more robust Phone Number Analysis, we’ve got you covered.

LMS Sync & Call Logic Updates

Cap Fulfilment Notification

Using our Campaign Groups feature, you can set a Cap Fulfilment group and send notifications when the group reaches a certain percentage of the total cap. This will give you awareness into when your campaigns are about to cap out and allow you to make adjustments whenever it’s necessary.

Reject by Buyer Response

In addition to the Cap Fulfilment notification, we have a new option in the Campaign Groups to “Reject by Buyer Response.” For example, if you have multiple campaigns for the same buyer and the lead is rejected on the first campaign, you can set up a rule to automatically reject on the subsequent campaigns based on the response received from the buyer.

SMTP Integration at Product Level

You’ve been asking – can I send leads to my CRM and send an email at the same time? Yes! On the Tracking tab of the product, you can set up emails to be sent based on certain triggers.

Alternatively, you can use our E-Delivery product to set up email campaigns. Please contact your account representative to discuss your use case and determine the best method to configure your emails.

E-Delivery Update

We have enhanced the Contact Lists and Unsubscribe Lists with functionality to delete contacts from multiple lists via API. The instructions now appear on the existing API.

Lynx Update

Scheduled Export

Just like her big sister in the lead tracking and distribution product LMS Sync, Lynx now has the ability to create scheduled report exports. To create one, go to the desired report, click Export, then fill in the details.

Interface Update with Dark Mode

Are you up late at night checking your Performance Summary and you’re blinded by the bright screen? Good news – we now have Dark Mode!

In Project Settings, you can configure Dark Mode on a custom schedule or automatically detect based on your operating system. Or if you want to always embrace the dark side, you can change the site theme to Dark Mode.

Liana Tonoyan

Liana Tonoyan is the Chief Information Officer at Phonexa. She oversees the operational and technical sides of the business for the all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more. Liana works closely with the company's leadership to set and drive organisational vision and technical strategy, all while ensuring effective implementation for goals and objectives. Liana has extensive experience across online marketing and lead generation industries throughout her career. She’s previously worked at KPMG, where she managed the operations department and worked closely with C-level staff.

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