Affiliate marketing is a perfect fit for the home improvement niche: contractors can attract en masse paid home improvement leads, while affiliates can receive appropriate revenue for their marketing efforts. Overall, it is a win-win for all the parties involved, enabling them to grow their bottom line.
Applying for the right affiliate program is crucial for affiliates in order to generate and sell the most promising home improvement leads at scale without getting underpaid or matched with unscrupulous advertisers.
You’ve landed on the right page as an affiliate marketer, which is good news.
Continue reading, learn everything there is to know about home improvement lead generation and the nine top-tier affiliate programs for home improvement marketers.
Allow me to provide a brief overview for those who are unfamiliar with affiliate marketing and lead generation, and quickly explain what it is:
Several forms exist to generate leads for home improvement. Home improvement lead generating businesses may run marketplaces where advertisers and affiliates can purchase and sell leads that meet their criteria or generate leads for contractors directly.
Before we proceed, it is important to note that affiliate marketing does not provide advertisers with free home improvement leads; advertisers always pay a chunk of their earnings, while affiliates get paid from the agreed-upon conversions (clicks, sales, etc.).
Through an affiliate network or directly, you may collaborate with advertisers as an affiliate. In any event, you will probably apply for an affiliate program that outlines all partnership conditions.
➥ Affiliate programs for home improvement contractor leads are created by advertisers willing to gain the lowest-priced home improvement leads and convert them with a substantial profit margin. In other words, you should study the program carefully if you are not interested in obtaining suboptimal affiliate marketing software or selling home improvement leads online at a low cost.
If you’re looking for the right affiliate marketing software to track and fine-tune your campaigns, here are your 19 best affiliate marketing software suites.
A well-thought-out home improvement affiliate program will facilitate your accomplishments. Most programs provide you access to lead tracking software and creative materials, 24/7 help from affiliate managers, and a fee of up to 10% on successful sales (however, the commission rates vary greatly based on the advertisers and the product category).
Establishing oneself as a profitable and reliable provider of home improvement leads may be the end goal. While advertisers do not anticipate receiving free leads for home improvement from their affiliate programs, they do hope that high-intent clients would boost their ROI.
If you generate leads for general contractors, it is imperative that you guarantee the quality of service these leads will receive in the end. For instance, exclusive home repair leads need to be a perfect match with the sales rep because they are expensive and hard to get. If they are linked to the wrong merchant, this may result in a significant loss of profits.
Here is how you can cultivate relationships with advertisers:
In order to generate home improvement leads for sale, you need a strategic plan that combines affiliate marketing—possibly multiple different campaigns—with your other marketing avenues, such as referral marketing or organic lead generation.
This cannot be accomplished manually.
To automate routines while keeping you in charge of the processes, you need a lead management system. If you’re a smaller affiliate, you can always find an advertiser who will give you access to this kind of software, but if you’re a big player, you might want to take control of things on your own.
This is what I mean:
Although smaller affiliates may not require lead management software, the situation may change if you generate a part of your traffic for yourself. If so, you will gain a lot from a system that can provide customer insights, evaluate home improvement leads on the fly, and maintain the driver’s seat over marketing campaigns while saving time for strategic decisions.
Campaign measurement and optimisation won’t be a problem with a lead management solution like LMS Sync. You can go even further, though, analysing website elements and user on-site behaviour across forms with software like HitMetrix.
Here is additional information regarding user behaviour analytics software:
Soon, you’ll be able to discover profitable interaction patterns and adjust certain conversion elements to generate more online home improvement leads. In the final analysis, it is…just interesting to know how potential clients utilise your website; plus, it’s insanely profitable.
Build your plan to start generating more high-intent home improvement leads with Phonexa, or book a demo to learn more about the platform.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 112,637 | 2 | 71 | 0.57 | 30.28% | 63.50% | 0.39% | 5.12% | 0.08% | 0.63% |
ADT is a well-known home security systems company with a long history of offering businesses and homeowners dependable and comprehensive security solutions such as burglar alarms, video surveillance, smart home automation, medical alert systems, fire and smoke detection, and carbon monoxide detection.
With the ADT affiliate program, you may earn up to $125 for every sale you make. Duration of the cookie: 30 days.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 266,679 | 3 | 91 | 0.5 | 30.50% | 62.00% | 1.20% | 5.26% | 0.09% | 0.94% |
Anglian Home UK has an affiliate program in the Garden niche, and if you have an audience in this sector, you could find it interesting.
For Anglian Home – UK affiliates, the commission rate is 28.14$ per sale. You will receive a commission for the sale of a particular product from Anglian Home – UK whenever you facilitate a sale.
These rates also take into account the fact that this is a one-time affiliate program with a 30-day cookie duration.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 238,552 | 3 | 128 | 0.45 | 51.39% | 41.21% | 0.29% | 6.16% | 0.06% | 0.88% |
Cinch provides your most critical appliances and systems with affordable and dependable home warranty services. Up to $100 can be saved by selecting an annual payment, and there are three distinct programs to choose from that are reasonably priced. Customers can obtain coverage for a wide range of items, from their washer/dryer to their built-in whirlpool tub. Cinch provides a 180-day guarantee on both materials and labour.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 174,078,700 | 4 | 294 | 0.43 | 50.15% | 40.61% | 1.24% | 5.77% | 0.12% | 2.11% |
Home Depot offers both affiliate and home installation programs, rewarding affiliates for delivering home improvement leads to Home Depot.
Payments are issued for qualified sales, i.e., sales that were not cancelled, returned, or declined. In terms of support, you can receive banner ads, data feeds, text links, a customisable affiliate dashboard, and assistance from Impact, the technology that powers the affiliate program.
Structure of Home Depot Affiliate Payments
| Home Depot Affiliate Program | 1% on appliances and 8% on select home décor products, regular products, and orders that are picked up in a physical store and completed online |
| Home Depot Installation Program | From $20 to $200 per qualified lead submission |
The program is open to everyone who completes an application. There is no limit on how many websites you may run.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 8,598,313 | 5 | 174 | 0.52 | 43.81% | 51.81% | 0.27% | 2.82% | 0.11% | 1.18% |
Houzz is a home improvement platform that runs an affiliate program through PartnerStack. There’s no open information regarding the commission; however, affiliate reviews claim it is 5% of the sale.
The cookie for the software lasts for 30 days from the click. As an affiliate, you have access to a console where you may track your progress and ask your partner manager for help. You will also get training materials on how to promote Houzz Pro’s products.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 115,460,678 | 4 | 267 | 0.41 | 52.16% | 39.33% | 1.42% | 5.05% | 0.12% | 1.93% |
Lowe’s is providing an affiliate program through FlexOffers. The payout is 0.8% of the sale, with the exception of lumber products and gift cards. The cookie is valid for only a single day.
With Lower’s affiliate program, it is possible to obtain an approximate figure of your earnings per click (EPC). As of this writing, the average 90-day EPC was $0.09. The application process is standard: you have to describe your promotional methods and traffic channels.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 68,767 | 2 | 53 | 0.55 | 37.71% | 54.95% | 1.00% | 4.56% | 0.06% | 1.71% |
Modern Bathroom is a bathroom appliances company that operates an affiliate program powered by CJ. You have the opportunity to choose from a diverse array of products from reputable brands, including Design Element, MTI, and Toto, as well as a tiered commission structure ranging from 4% to 8%.
A $50 first-sale incentive, a monthly bonus plan, advertising banners and text links are all available to new partners. The program can bring approximately $80 per order, with an unlimited number of clients to refer, given that the average order size on Modern Bathroom is $1,500.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 672,770 | 2 | 47 | 0.65 | 20.77% | 63.89% | 0.63% | 13.83% | 0.05% | 0.84% |
Modernize is another prominent home improvement retailer. They work with affiliates who have popular home improvement and design-based websites with an engaged audience. In addition, you can get creative assets and links, and the payouts are contingent on the trade.
The focus niches are solar, roofing, windows, HVAC, and more. Fill out the application form and await approval to join the program.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 10,886,298 | 5 | 278 | 0.46 | 52.44% | 42.60% | 0.67% | 3.09% | 0.11% | 1.09% |
The well-known home improvement retailer Wayfair runs an affiliate program through CJ Affiliate. The average order size is around $300, and there are over 10 million products accessible for promotion. The fee may reach 7% of the sale.
| Step 1 – Understand Your Offering | Analyse your leads for home improvement psychographics, demographics, exclusivity, and others to determine which lead-generating strategies could be effective.Start out small and focus on contractor leads that you’re confident about. You will learn how to access related contractor lead generation niches with less risk as you become more proficient. |
| Step 2 – Figure Out What You Need | Affiliate programs offer different lead-tracking software, creative materials, limits, and payouts to help you generate pay-per-sale home improvement leads. Search as many programs as necessary to locate your offer, prioritising relevance and quality above payouts. |
| Step 3 – Make a Variety | The fact that you prioritise long-term affiliate partnerships does not diminish the fact that you don’t want to risk relying on a single advertiser. It’s no secret that approximately 85% of affiliates employ multiple affiliate networks and programs, and you may follow suit. |
| Seasonality | If you own a home improvement company, you know that even the top lead-generating methods fail in the winter. Take into account factors in the seasonality of your home improvement marketing and lead management. |
| Lengthy Sales Process | The majority of home improvement leads need nurturing before advertisers can convert them. It could take some time for your leads to convert since the sales process often involves many consultations and measurements (make sure the cookie window is ample to cover that). |
| Compliance | If advertisers are non-compliant, it could lead to bad customer experiences and lawsuits. Always partner with advertisers who follow all building codes, licensing requirements, and the latest regulations. |
There’s no crystal ball, and there’s no way to know what will happen in the future, but there are some trends in home improvement lead generation that are just inevitable:
As you can see, the home improvement lead generation trends mirror the market’s overall development. It is inevitable that every new marketing technology and trick will be employed to generate home improvement leads, and those that work well will continue to dominate until even more effective and newer approaches replace them.
You will surpass other home improvement affiliates if you possess the following:
Want all three at once?
Then, the home improvement lead management system from Phonexa is the solution you require. Eight proprietary marketing automation solutions will effectively synergise your marketing campaigns, close loops, and bridge gaps once and for all.
Here is the product that is most sought after by affiliate marketers:
Book a demo to learn more about Phonexa, or get the all-in-one performance & affiliate marketing software suite now.
Your website, blog, social media, offline marketing, promotional strategies, and home improvement lead sources not restricted by your affiliate agreement are all acceptable to you as an affiliate. It’s important to read the partner deal before you join an affiliate marketing program because some will restrict specific promotion methods and lead sources.
The key to getting the correct home improvement leads boils down to setting up the right marketing campaigns specifically targeting the customers you want to convert. If you sell home improvement leads on the market, such as on an affiliate network’s marketplace, you may also restrict the advertisers that can access your leads by establishing your selling criteria.
The quality of leads you generate, the efficiency of lead routing, and the advertiser’s conversion rate all influence CR. For live transfer leads, the conversion rate may be as high as 30%, while for shared leads, it may be as low as 1% to 3%.
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