The 20 Best Call Tracking Software for Lead Generation in 2026

It’s no secret that phone calls are very profitable, with high caller-to-customer conversion rates and, if you’re selling phone calls, high commissions. But what you’re getting now from your call generation or acquisition campaigns is only a fraction of the profits you could generate if you had the right call tracking software to dissect the calls that go through your system.

So why don’t you get one?

We at Phonexa have compiled arguably the most complete call tracking software suite in the industry, which allows you to screen inbound phone calls in real-time BEFORE you’ve purchased them from the market or submitted them to an affiliate network or an advertiser.

Not only that, though – you can also uncover in-depth details into every call you handle, from the very first interaction and way past the end of the call. Then, based on the exhaustive data you’ve collected with Phonexa, you can adjust your call generation or acquisition campaigns continuously to grow your bottom line exponentially over time and reduce all kinds of risks.

Take a product tour to explore Phonexa’s call tracking software suite and unlock insights into phone calls and agent performance you might’ve previously missed.

But okay, we’re not the only call tracking software solution in the market – there are plenty of them, which is why you might wonder which one really fits your needs and budget. To address the possible struggle of choice, we’ve compiled a list of all worthwhile call tracking software products and compared them with Phonexa with as little bias as we can afford.

Without any further ado, let’s jump right into it.

20 Best Call Tracking Software Suites in 2026: The Obvious Choice

Choosing a call tracking software in 2026 isn’t easy because of the abundance of solutions in the market. Without a doubt, AI has lowered the entry threshold for software companies that want to enter the market more quickly with a ready-to-use product – and there are quite a few of those.

But this is also why I’d recommend sticking with established companies like Phonexa, which have been refining their services for decades and can provide truly essential call tracking features without overwhelming you with shiny tools and reports that don’t really do their job.

 

Phonexa’s Call Logic module, covering phone call generation, acquisition, and management campaigns from top to bottom, is arguably the strongest in the market. But our software is much more than that. For lead tracking and distribution, we have LMS Sync; for email marketing – E-Delivery; for advanced telephony – Cloud PBX; and so on. As a Phonexa client, you get two core products – Call Logic and LMS Sync – and six add-ons to cover your business in its entirety, with all essential data being brought to a comprehensive dashboard. No hoop-jumping, no report-juggling.

Book a demo with Phonexa experts to unlock the power of our call tracking software for lead generation, acquisition, and managing complex call flows.

Call Tracking Software for Lead Generation: Phonexa Against Other Solutions

Rating

Support Quality

		High-Quality Solutions	Other Solutions
Customer support ⏷	✅	✅	✅
Phonexa provides 24/7 customer support for technical questions (related and unrelated to call tracking software for lead generation) and a dedicated customer success representative to make sure your business never skips a beat. Phonexa offers the following support options: Online chat 24/7 (Live rep) Knowledge Base FAQs/Forum Phone Support Email/Help Desk		7 out of 7 other sales call tracking providers offer customer support, some offering access to dedicated help centers, online chat, and an opportunity to contact a live rep.
Score	4.9	Avg 4.5	Avg 4.3

 

Attribution

Offline call tracking ⏷	✅	✅	✅
Phonexa’s offline call tracking provides data to evaluate the effectiveness of ad campaigns and identify areas for optimisation. This feature can also enhance conversion rates and improve the design and content of offline ads.		Most solutions allow customers to use this basic feature.
Score	3 out of 3	3 out of 3	3 out of 3
Online call tracking ⏷	✅	✅	✅
Phonexa’s dynamic call tracking ensures accurate offline-to-online attribution, allowing precise measurement of ROI, conversion rates, and retention. It provides granular, real-time reports for campaign performance and lead generation efforts.		This type of tracking is the basis of every software available on the market. However, it takes more than just a tracking feature to assist businesses in decision-making, analysing and managing calls, and addressing all technical aspects of lead sales.
Score	3 out of 3	3 out of 3	3 out of 3
Dynamic number insertion (DNI) ⏷	✅	✅	⛔
Phonexa’s DNI feature maps customer journeys from initial website interaction to conversion. It allows brands to track call sources such as organic searches or PPC ads and is beneficial for testing various campaigns. Dynamic number insertion (DNI) is an excellent solution for marketers testing various campaigns simultaneously. It enables brands to use tracking numbers across several initiatives, ranging from Google Ads and webpages to offline campaigns.		6 out of 7 other providers offer this feature. 1 call tracker software provider not offering DNI offers only specific integrations (their partners’ services) to satisfy the demand.
Score	3 out of 3	3 out of 3	0 out of 3
Keyword-level attribution ⏷	✅	✅	⛔
Keyword-level attribution is a standard feature of Phonexa’s call tracking software. It links phone calls to specific keywords, helping brands assess keyword performance and identify new opportunities. It can also assist marketers with identifying new keywords to focus on and outperform the competition. This requires a large pool of tracking phone numbers, which Phonexa provides (local, international, and toll-free numbers), and using them as unique identifiers. For keyword-level tracking, the phone number pool should be determined by the total number of simultaneous Google Ads visitors to your website.		Only 5 out of 7 other providers offer this feature.	2 out of 7 providers do not mention this feature on the website or offer it as a third-party service.
Score	3 out of 3	3 out of 3	0 out of 3
Multi-touch attribution modelling ⏷	✅	✅	✅
Phonexa’s multi-touch attribution helps identify touchpoints that drive sales and conversions, providing insight into the customer journey and marketing effectiveness. By implementing multi-touch attribution, Phonexa’s call tracking software assists businesses with attribution modelling and pinpointing the efforts that started the customer journey and resulted in a sale.		7 out of 7 other providers allow clients to work with different multi-touch attribution models.
Score	3 out of 3	3 out of 3	3 out of 3

Reporting

Out-of-the-box reporting ⏷	✅	✅	✅
Phonexa’s platform delivers comprehensive data for campaign planning and strategy. Reports can highlight publisher success, call duration, and demographic information, all customisable to meet specific needs. This information can be useful in analysing your efforts and deciding how to proceed. You can use a publisher report to evaluate the success levels of different publishers you work with, then make informed decisions on who to purchase traffic from. Phonexa allows you to customise any section of the report you’re interested in.		7 out of 7 other call tracking providers offer different types of reports and flexible information processing methods.
Score	3 out of 3	3 out of 3	3 out of 3
Email summary reports ⏷	✅	✅	✅
Phonexa provides email summary reports. The Scheduled Report Export feature allows setting a schedule for sending reports to a list of specified emails.		Email summary reporting is the basic option. 7 out of 7 other providers allow users to receive reports by email.
Score	3 out of 3	3 out of 3	3 out of 3
Custom reporting engine ⏷	✅	✅	✅
Phonexa offers custom reporting to clients. The Report Custom Fields tab allows you to configure the product data fields for the lead reports. Each sub-tab corresponds to an existing report in the Phonexa system.		3 out of 7 other providers offer detailed instructions on managing custom reporting.
Score	3 out of 3	3 out of 3	3 out of 3
Multi-touch CPL reporting ⏷	✅	✅	⛔
Phonexa allows clients to use the CPL metric, though there is no separate tab for it.		Only 2 out of 7 other providers offer this feature.
Score	3 out of 3	3 out of 3	0 out of 3

Call Analytics

Call recording ⏷	✅	✅	✅
The call recording feature is available in Phonexa’s Call Logic and Cloud PBX solution. The call recording feature enables businesses to create audio recordings of phone interactions between customers and company representatives. Additionally, it helps clients access various call data, subjectively and quantitatively assess team performance, and highlight improvement areas.		7 out of 7 other providers offer this feature. As the basic feature of any calls tracking software, it allows you to cheque each recording and provide prompt feedback to your support and sales teams while ensuring your callers receive excellent customer service.
Score	3 out of 3	3 out of 3	3 out of 3
Call scoring ⏷	✅	✅	⛔
Call scoring is a standard call intelligence feature that allows you to evaluate live operators’ performance based on their problem-solving skills, compliance with call protocols, conversion rates, and other factors.		5 out of 7 other providers offer the call scoring feature.
Score	3 out of 3	3 out of 3	0 out of 3
Form scoring ⏷	⛔	✅	⛔
Phonexa offers clients a form submission log, which users can find in the system under “Publisher Form CTR Report.”		1 out of 7 other providers offer this feature.
Score	2 out of 3	1 out of 3	0 out of 3
Call transcriptions ⏷	✅	✅	✅
This feature negates the need for manual call transcription and analysis. Phonexa’s call transcription feature automates content analysis, helping brands understand caller needs and identify trends.		7 out of 7 other providers offer this feature. Call transcriptions allow you to review and evaluate phone calls, discover key conversation points, and obtain actionable insights.
Score	3 out of 3	3 out of 3	3 out of 3
Automated lead tagging ⏷	✅	✅	⛔
Phonexa’s system allows for automated lead tagging and categorisation of inbound calls. iClear enhances the security and efficiency of Phonexa’s system while enabling lead address validation and lead tagging (advanced rules).		4 out of 7 other providers offer this feature.
Score	3 out of 3	3 out of 3	0 out of 3
Usability	✅	✅	✅
Score	4 out of 5	5 out of 5	3 out of 5

Call Routing

Call forwarding ⏷	✅	✅	✅
Phonexa’s automatic call distributor (ACD) supports call forwarding. This gives customers an ideal alternative if a specific customer call centre is unavailable or the dedicated customer success representative isn’t a good match.		7 out of 7 other providers offer this feature, including detailed guides and video tutorials.
Score	3 out of 3	3 out of 3	3 out of 3
Email notifications ⏷	✅	✅	✅
Phonexa’s call tracking software offers various notifications, including system, export, and reserve connection notifications, with flexible settings.		7 out of 7 other providers offer this feature.
Score	3 out of 3	3 out of 3	3 out of 3
Standard call flow builder ⏷	✅	✅	⛔
Phonexa facilitates building standard and advanced call flows from the beginning of the call (and even before the call takes place). Clients can also change the flow of the live call when the system has already started processing it (using iClear).		6 out of 7 other providers offer this feature.
Score	5 out of 5	4 out of 5	0 out of 5
Mobile app ⏷	✅	✅	⛔
Phonexa offers users access to its single operating solution for partner and performance marketing across iOS, Android, and macOS.		5 out of 7 other providers offer apps, but no advanced features are available.
Score	5 out of 5	3 out of 5	0 out of 5
Custom agent setup ⏷	✅	✅	✅
Phonexa offers users several levels of advanced access, including custom product permissions.		7 out of 7 other providers offer this feature.
Score	3 out of 3	3 out of 3	3 out of 3
Advanced call flow steps ⏷	✅	✅	⛔
Phonexa offers advanced call flow steps and multiple call routing options, ensuring adjustable software functionality.		6 out of 7 other providers offer this feature, with several evaluated features implying a learning curve.
Score	3 out of 3	3 out of 3	0 out of 3
White label ⏷	✅	✅	⛔
The primary goal of the white label feature is to provide solutions and resources to businesses and agencies looking to expand their offerings and increase client lifetime value. Phonexa’s white label feature allows clients to focus on key company objectives without hiring employees, dealing with related challenges, or building currently unavailable solutions.		5 out of 7 other providers offer this feature. However, some companies do not provide extensive information on what can be white labelled and how.
Score	3 out of 3	3 out of 3	0 out of 3
Integrations (count) ⏷	From 40 to ♾️	From 50 to ♾️	40
Phonexa’s software offers a flexible “Ping URL” integration, supporting authorisation, headers, and a twig engine that allows customers to build any required integration. The integration list includes but is not limited to the following integration options: Google Ads Google Analytics VICIdial Ping URL Pixel Anura Basic Phone Number Validation Email Hygiene Geo By Phone ImpressionWise Email Lookup Infutor ID Verification IP Analysis IP Lookup Jornaya Authentication API Jornaya Lead Age Litigant Alert Litigator Database Lookup Phone Number Analysis The Blacklist Alliance Trusted Form Trusted Form Ping Post Code Validation XVerify Email Lookup		7 out of 7 other providers offer multiple integration options.
Score	5 out of 5	5 out of 5	3 out of 5
Working as CRM	⛔	⛔	⛔
Score	0	0	0
AI ⏷	✅	✅	✅
Phonexa combines specific AI technologies to provide a comprehensive performance marketing suite that links revenue to particular campaigns, channels, publishers, and networks.		5 out of 7 other providers offer this feature, with some offering quite powerful AI features.
Score	3 out of 5	5 out of 5	2 out of 5

Trial Period (not rated)

Free Trial	No free trial	Avg 14-day free trial	Free account that can be upgraded
Demo	Free demo available	⛔	⛔

Total Score (out of 85)

Score	78	77	41
Percentage (%)	98.73%	97.47%	51.9%

At Phonexa, we have reinforced our two core solutions for phone calls (Call Logic) and leads (LMS Sync) with six features so you can cover your entire marketing with a single software suite, all under one roof, without having to switch platforms and tools. Lightning-fast, exhaustive reports on phone calls and leads give you a head start in competitive markets, while a comprehensive performance marketing dashboard ensures you never miss the forest for the trees.

Take a product tour to explore Phonexa’s enterprise-grade call tracking software for lead generation.

The Best 20 Call Tracking Solutions for Lead Generation, Split into 5 Types

Type 1: CPaaS Platforms with Call Tracking

If you’re buying or selling phone calls, chances are you’re also buying or selling leads. If so, you might not need an isolated call tracking solution, but a fully-fledged customer communications platform (CPaaS) that covers all customer types you process across marketing channels.

The biggest CPaaS on our list is Twilio, with over 200,000 website visits in the United Kingdom alone. At the same time, the fastest-growing platform is Telnyx, showing an impressive 126% quarter-to-quarter annual growth. Overall, though, all three platforms are comprehensive, time-tested, and reliable, covering your communications needs from top to bottom.

If you want to develop your call tracking and communications architecture more deeply, Twilio might be the best choice. For real-time media control, choose Telnyx. If you need an enterprise-friendly, out-of-the-box call tracking solution, go with Vonage.

Twilio: Customer Engagement Platform with a Powerful Call Tracking Stack

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
4,500 K	28.00%	48.62%	33.46%	10.06%	1.36%	0.10%	6.11%	0.29%

One of the most recognisable CX platforms in the market, Twilio provides a comprehensive software suite covering messaging, email, and voice communications, including advanced call tracking and call tracking numbers you can purchase through their self-service portal.

Read also: Phone Number Checker: How to Verify That You Get the Calls You Want

Here are the main elements of Twilio’s call tracking system:

• Voice APIs to distribute calls, personalise experiences, and track performance
• Over 200 local, national, mobile, and toll-free call tracking numbers
• Task Router to connect the right calls to the right agents
• Voice insights to track call volume peaks and optimise agent load
• Conversational intelligence to collect in-depth insights into inbound calls

With Twilio, you can get a lowdown on every caller, along with comprehensive call summaries, overall customer sentiment, and competitive insights, all to help you generate or acquire phone calls that match your expectations and convert into paying customers.

Telnyx: Full-Stack Conversational AI Platform with Call Tracking

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
400 K	126.74%	40.47%	40.17%	4.56%	2.97%	0.08%	11.36%	0.39%

Telnyx is a popular conversational AI platform that lets you manage customer communication from one place, along with a developer toolkit for creating custom interaction experiences across channels. Likewise, they provide a call tracking stack and a variety of call tracking numbers.

Here’s how you can create a call tracking system with Telnyx:

1. Get their call tracking numbers or port your existing numbers
2. Integrate voice or SMS to support both phone calls and textual communications
3. Attribute calls to marketing campaigns and leverage real-time call analytics

 

Once the call tracking system is established, you can scale it across countries with new call tracking numbers, with the ability to create new or copy your existing attribution logic.

Read also: Conversational Intelligence for UK Businesses: How to Convert Callers

Vonage: Omnichannel Customer Communications Platform with Call Tracking

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
1,400 K	2.55%	63.30%	20.21%	6.70%	1.09%	0.08%	8.18%	0.45%

Vonage is an all-encompassing customer communications platform that covers messaging, video, and voice, and also provides a robust fraud-protection toolkit and call tracking. Whether you’re buying or selling phone calls, Vonage can help uncover insights into your callers and use them across channels and marketing avenues.

Here’s how you can use call tracking with Vonage:

1. Promote your call tracking numbers across digital ads, partners, and traditional channels.
2. Track call data using Vonage APIs, from timestamps to durations to costs to outcomes.
3. Generate call tracking reports to keep track of your campaigns

 

Read also: Pay-Per-Call Advertising: Your Best Source of Qualified Leads

Vonage might be the most flexible CPaaS platform on our list, enabling adaptable call flows, quick addition of call tracking numbers, and IVR integration, so you can customise your call tracking system to your niche, business goals, and target audiences.

Type 2: CRMs with Call Tracking

As a business, you’re likely using HubSpot or Salesforce as your CRM system or will be using it at some point in the future. If so, you can also leverage built-in call tracking features on both platforms, albeit with slightly lower detail than with a dedicated call tracking solution like Phonexa.

On the other hand, whether HubSpot or Salesforce, native call tracking means you automatically synergise call data with the full customer history across channels, including if they’ve switched from web engagement to phone calls and back. Overall, going with built-in call tracking might be the best choice if you don’t need the ultimate depth of insights and instead want it all in one place, without integrating a third-party call tracking solution.

HubSpot: Renowned CRM with Call Tracking

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
36.2 M	7.07%	62.57%	29.60%	5.18%	1.12%	0.13%	1.20%	0.20%

HubSpot needs no introduction. One of the world’s most popular CRM systems has it all and then some to help you generate, track, convert, and analyse your customers, from leads to inbound and outbound phone calls. Although HubSpot isn’t a dedicated call tracking solution, it includes software that lets you make phone calls from your browser and track them in your HubSpot CRM.

Here are some prominent features of HubSpot call tracking software:

• Call sequencing and outbound outreach automation
• Call transcription and AI-powered call summaries
• Managing large-volume call campaigns

In addition to the mentioned, you can set up custom voicemail, log calls in your CRM, score leads, and do almost everything you would expect from a cutting-edge call intelligence software suite.

Salesforce: the World’s Biggest CRM with Call Tracking Software

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
101.4 M	5.14%	63.50%	16.96%	17.48%	0.63%	0.13%	0.96%	0.34%

Salesforce is the world’s most popular CRM platform, spanning the widest range of industries, from communications to financial services to technology to retail, and includes call tracking capabilities. That said, even though Salesforce does provide integrated call tracking, it’s not a dedicated call tracking solution and may lack the features you need.

• Call transcripts and summaries
• Call logging
• Call analytics and recommendations

Read also: Your Guide to Call Centre Analytics & Its Impact on Business Growth

As with other CRM systems on the list, you can track calls directly in your CRM, linking inbound calls to customer history without switching platforms. Likewise, you can make outbound calls, schedule follow-ups, and perform other marketing tasks from one place.

Type 3: Marketing Attribution Software with Call Tracking

When tracking inbound phone calls, it’s crucial to ensure accurate attribution by identifying which call belongs to which campaigns and traffic sources. So if you’re focused on inbound call generation or acquisition, you might want to consider a call tracking platform with especially strong marketing attribution that guarantees all calls you receive are mapped correctly to their source.

The most popular attribution toolkit on the list is HighLevel, amassing an impressive 500,000 quarterly visits from the United Kingdom alone, followed by Invoca (21,000 quarterly visits), WhatConverts (20,000 visits), Infinity (15,000 visits), and MediaHawk (5,000 visits). The faster-growing platform is WhatConverts, with a 67% year-over-year quarterly growth rate.

WhatConverts: Complete Tracking Ecosystem for Leads and Phone Calls

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
115 K	67.63%	57.47%	30.87%	3.77%	1.50%	0.12%	6.01%	0.26%

WhatConverts is one of the most comprehensive lead and phone call tracking software suites on the market, serving a wide range of industries, including finance, insurance, real estate, home services, HVAC, and other high-ticket markets.

• Lead tracking: call tracking, form tracking, chat tracking, and e-commerce features
• Lead management: lead search and filtering, lead evaluation, junk lead elimination, and lead exporting into your CRM
• Analytics & insights: marketing intelligence and real-time reporting

Call tracking-wise, WhatConverts supports dynamic number insertion, white-label call tracking, number porting, and sells local and toll-free phone numbers. From call attribution to reporting to continuous optimisation, WhatConverts goes beyond call tracking basics in everything it provides, so you can get exhaustive insights and details on consumers and convert more of them.

Read also: How Digital Agencies Thrive with White Label Call Tracking

HighLevel: Marketing & Sales Ecosystem with Call Tracking

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
8.46 M	47.29%	71.57%	13.33%	4.70%	2.09%	0.07%	8.06%	0.19%

HighLevel is a popular all-in-one marketing and sales platform that covers the full spectrum of marketing needs, from capturing leads to nurturing them to closing them and handling phone calls, with granular call tracking and reporting. With HighLevel, you can track where your leads and callers are in the marketing funnel and provide personalised engagement based on their status and history.

Feature-packed, HighLevel provides 15 various features that cover most, if not all, existing marketing routines, ensuring you can automate everything that can be automated while also improving engagement, conversion rates, and customer lifetime value (CLV).

Invoca: Revenue Maximisation Platform with Call Tracking

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
269.3 K	-13.39%	31.39%	49.31%	5.34%	5.40%	0.09%	8.20%	0.27%

Invoca is a marketing optimisation platform that helps you get the most out of every engagement, click, and conversion, catering to a wide range of industries, including insurance, finance, healthcare, automotive, and home services. They also offer a native call tracking solution for accurate multi-channel attribution, phone call data collection, and analytics.

Among other features, they provide an AI messaging agent that ties phone conversions to the marketing source, enabling full visibility into the customer journey and ensuring personalised UX for every caller. Likewise, Invoca has proven strong with pay-per-call campaigns through its robust call validation and management tools, all in a single dashboard.

Read also: Pay-Per-Call Affiliate Marketing Guide for Affiliates and Advertisers

Mediahawk: Dedicated Call Tracking and Analytics Platform

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
5.2 K	-60.28%	45.23%	34.90%	3.47%	1.95%	0.09%	13.81%	0.55%

Mediahawk is a dedicated call tracking and analytics platform that unites dozens of features, from inbound and outbound call tracking to marketing attribution to cross-campaign analytics. Whether pay-per-call or organic call generation, Mediahawk has the right tools to collect data and use it to your advantage.

• Inbound and outbound call tracking, including PPC and website call tracking
• Marketing attribution and sales matching
• Speech analytics and advanced call handling
• User journey visibility

As complete as Mediahawk is, it also integrates with popular marketing suites, such as Salesforce, HubSpot, and Google’s marketing suite, so you can get omnichannel coverage for your phone call generation, acquisition, or management campaigns.

Infinity: Dedicated Call Intelligence Solution for the UK & EU Markets

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
26.4 K	-81.76%	63.64%	26.59%	7.79%	1.01%	0.04%	0.83%	0.11%

Infinity is a dedicated call intelligence platform that provides enterprise-level inbound and outbound call tracking and analytics, pinpointing your most successful marketing channels, campaigns, and partners. The range of industries includes finance, insurance, automotive, retail, utilities, and more.

Here are the four solutions with Infinity:

• Call tracking to identify best-performing traffic campaigns, traffic channels, and keywords
• Conversation analytics to uncover conversation insights without actually having to listen to conversations
• Smart Outcomes to improve your PPC campaigns and ad performance
• Smatch Match to attribute your most valuable calls

With Infinity, you can get profound call insights to drive data-driven business decisions, scale, and improve the UX across the board, taking your call processing to the next level.

Type 4: Pay-Per-Call & Lead Distribution Software

There’s no real competition among pay-per-call and lead distribution platforms focused on the UK market. Phonexa is by far the biggest player in the game, with around 40,000 monthly visitors from the United Kingdom alone – 25 more than the other companies on the list combined.

Again, I might be a bit biased, but I don’t see any significant disadvantages to choosing Phonexa as your call tracking platform, especially for large enterprise-level businesses. We have everything you need, from instant reporting to the ability to create any imaginable call distribution logic to exhaustive call tracking that unlocks data no other solution can gather. With Phonexa, you get everything in one place without spending money, time, or energy coordinating multiple tools that offer no extra benefits.

Phonexa: The Only Call Tracking & Management Solution You Need for Business

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
50.2 K	-59.71%	53.46%	40.17%	3.25%	2.59%	0.02%	0.26%	0.26%

Whether pay-per-call, organic phone call generation, or managing high call volumes, our enterprise-grade performance marketing software suite covers it all so you can qualify inbound calls, distribute them to a matching sales rep or company, and protect yourself from fraud at all times.

• Call Logic module for call tracking, analytics, and distribution
• LMS Sync module for lead tracking, analytics, and distribution
• IVR system to scale your phone call flows
• Ping Post Calls 2.0 for call flow distribution optimisation
• Local, national, toll-free, and vanity call tracking numbers
• Six additional tools to cover all existing customer communication avenues
• Single dashboard that brings it all together for easy campaign management

The biggest difference with Phonexa, though, is that we allow you to effectively coordinate your phone calls and lead generation or acquisition campaigns within a single ecosystem. In practice, this means free data flows, omnichannel coverage, and coherent experiences for all types of leads, as well as accurate marketing attribution, timely payouts, and, if you’re an affiliate network, mutually beneficial cooperation conditions for affiliates and advertisers.

Book a demo to explore Phonexa’s call and lead management ecosystem, all in one place.

Retreaver: Innovative Dedicated Call Tracking Solution

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
7.7 K	74.40%	57.01%	31.47%	5.84%	4.17%	0.06%	0.88%	0.56%

Retreaver is a dedicated call tracking platform that helps you collect and analyse call data, including through some innovative call tracking methods, and optimise call distribution for both organic and pay-per-call campaigns. From call tracking numbers to call attribution to data-driven routing, Retreaver covers phone call campaigns end-to-end with a single software suite.

Overall, Retreaver might be a good choice if you’re only focused on phone call generation or acquisition. If, however, you also generate leads, you might need to look for integrations that allow you to cover and synchronise lead and phone call campaigns.

Boberdoo: Performance Marketing Software Pack for Leads, Calls, and Clicks

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
8.3 K	-8.53%	36.58%	53.17%	4.63%	3.30%	0.69%	1.37%	0.26%

Boberdoo is a performance marketing software solution that primarily focuses on phone calls and lead distribution, using its advanced ping post software. The main target audience is affiliate networks and lead marketplaces that need data-driven routing for any call or lead generation system.

Overall, Boberdoo is a toolkit for companies that want to create a call or lead distribution market as the core of their business. Among other things, you can build your customer distribution logic, implement granular buyer filtering, and connect it all to your CRM or lead management system.

LeadsPedia: Call and Lead Tracking & Distribution Platform

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
5.6 K	8.16%	39.92%	45.83%	5.53%	4.97%	0.05%	3.34%	0.37%

LeadsPedia is a call and lead tracking and routing platform that helps streamline your marketing efforts by unlocking real-time call insights and enabling you to set up a sophisticated call distribution system that automatically connects the right phone calls to the right reps or businesses.

As far as call tracking goes, LeadsPedia provides comprehensive phone call reporting and analytics, including insights into campaign and lead performance, from conversion rates to various engagement metrics across marketing channels and touchpoints. Likewise, they support dynamic number insertion (DNI), provide call tracking numbers, and ensure accurate call attribution.

Type 5: VoIP Platforms with Call Tracking

When handling phone calls, you’re likely looking for ways to optimise customer communications before and after a call, such as by nurturing consumers via text, email, or social media. If so, I’d recommend considering one of the following VoIP platforms: 8×8, RingCentral, Moneypenny, JustCall, CloudTalk, or Ringover, all time-tested solutions with many users in the United Kingdom.

Read also: How The Best VoIP System Can Boost Your Pay-Per-Call Traffic

The largest platform overall is RingCentral, with over 10 million quarterly global users, including over 128,000 quarterly visits from the United Kingdom. However, the most popular platform in the UK is 8×8, with around 180,000 visits per quarter.

But then again, it’s best not to judge by number alone – check whether the specific call tracking features you need are available and whether they integrate well with your existing software and the other customer-communications features the platform offers.

8×8: CX Platform for Customer Interactions & Business Communications

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
1438.6 K	18.58%	63.02%	22.68%	9.53%	1.17%	0.05%	3.28%	0.27%

8×8 is a business communications and interactions platform that connects your marketing and sales representatives with callers, addressing the customer journey across channels and touchpoints. With 8×8, you can optimise your workflows, improve CX, and convert callers into paying customers.

Call-tracking-wise, 8×8 supports real-time call monitoring, enabling managers and supervisors to listen in and jump in when needed to assist. Likewise, the platform includes call recording, multi-level auto attendant, and visual voicemail.

Read also: How To Uncover New Marketing Avenues Through Call Recording Analysis

But then again, since 8×8 isn’t a dedicated call tracking platform, it might be missing some essential campaign-level and call-level features you need to analyse business calls. Overall, it’s a valuable addition to call and contact centres, but I would argue it cannot serve as the only solution for businesses that need call tracking, distribution, and analytics in one place.

RingCentral + DialogTech: AI Communications Platform with a Call Tracking Integration

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
9287.2 K	15.97%	74.42%	17.55%	4.20%	0.51%	0.05%	3.13%	0.15%

RingCentral is an all-in-one platform that bridges the gap between your marketing staff and customers by providing cutting-edge communications products, including an AI-driven virtual assistant, receptionist, and conversational expert. The platform covers a wide range of industries, including finance, real estate, automotive, health care, and retail.

However, as far as call tracking goes, RingCentral doesn’t offer native call tracking – instead, the platform integrates with DialogTech, which is the only solution that works with RingCentral phone numbers. With DialogTech call tracking, you can enjoy the full range of benefits you’d expect from a fully-fledged call tracking platform: attribution, data collection, analytics, and more.

Moneypenny: Customer Conversations Platform with Call Tracking

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
46.4 K	16.59%	40.03%	41.54%	5.36%	2.60%	0.06%	10.02%	0.39%

Moneypenny is a customer conversations platform that provides a wide range of features for call-reliant businesses, including AI voice agents, a telephone answering service, and scalable call processing, with call tracking through Ruler Analytics.

By integrating the Ruler Analytics call tracking system into their software suite, Moneypenny allows you to collect advertising, email campaigns, and keyword-specific data, such as what specifically triggered a given phone call or why the user picked up the phone. Then you can optimise your efforts across PPC, SEO, social media, and paid channels to drive more calls.

JustCall: Call and Lead AI Communications Ecosystem for Marketing & Sales

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
276.6 K	7.89%	67.07%	19.71%	4.44%	0.56%	0.11%	7.77%	0.33%

JustCall is one of the most comprehensive customer communication platforms, featuring multiple solutions for marketing, sales, lead generation, customer support, recruitment, IT, and even dispatching. Whether you want to set up a dedicated call centre, are looking for a cutting-edge IVR system, or seeking advanced call distribution software, JustCall has it all under one roof.

• Dedicated inbound contact centre
• Business phone system supporting SMS and voice workflows
• IVR system guiding the customer to the right product
• Sales dialer for automated marketing outreach
• Automated call distribution, call forwarding, and call recording
• Advanced call analytics for real-time campaign monitoring

As far as call tracking goes, JustCall lets you monitor inbound and outbound calls in real time to estimate performance, identify patterns, and spot missed opportunities, so you can engage and convert callers more effectively. All essential data is pulled in a dashboard, allowing you to see details like the caller’s phone number, the status of the call, who is handling the call, as well as a barge-in option for situations when you feel like the agent needs assistance.

Read also: Top Call Centre Technologies for UK Businesses

CloudTalk: Call Centre Tracking & Analytics Software

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
327.2 K	-16.05%	39.24%	29.93%	3.85%	1.98%	0.16%	24.53%	0.32%

CloudTalk is a comprehensive call management platform that offers dozens of solutions for inbound and outbound calls across multiple industries, including finance, real estate, legal, insurance, software, retail, and more. In just a few clicks, you can get insights into every call in your marketing funnel, optimising customer engagement and ultimately, growing conversion rates.

Here’s the full stack of solutions offered by CloudTalk:

Business Phone System	Call Flow Designer, Call Menus (IVR), Call Queuing, Real-Time Monitoring, Call Recording, Analytics & Reporting, International SMS, Workflows Automation, WhatsApp messages
AI Dialer & Outreach	AI Sales Dialer, Click-to-Call, Parallel Dialing Mode, Power Dialing Mode, Preview Dialing Mode, Answering Machine Detection, Voice Drop, WhatsApp Outbound
AI Conversation Intelligence	AI Call Summary & Tagging, Topic Extraction, Trending Topics, Call Transcription, Transcript Reach, AI Notes, Sentiment Analysis, Talk-to-Listed Ratio
Number Management	Local Numbers, Number Porting, Branded Caller ID, SMAP Remediation, Call Quality

Read also: Call Queuing: What It Is & How It Works [+ Best Practices]

Likewise, they provide AI voice agents that can handle inbound phone calls automatically while contextualising and personalising conversations depending on the caller’s profile and more subtle details like the caller’s intent, speech tone and patterns, keywords, average talk time, call abandonment rates, average handling time, outbound call success rate, and many more.

Ringover: UK-Based Communication Platform for Call-Focused Businesses

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
34.5 K	-4.64%	32.07%	54.70%	4.76%	1.29%	0.04%	6.89%	0.24%

Ringover is a communications platform that connects teams, customers, and business partners through high-quality calling, messaging, and AI-driven communications and collaborations, all to maximise your marketing and sales potential.

AI-driven, Ringover extensively uses artificial intelligence to automate and improve call flows through AI call analytics, call transcription, call summaries, and standard features like call recording and real-time call listening with an option to barge in.

Ringover offers two types of solutions:

Connection Software	Cloud Phone System, Interactive Voice Response, Virtual Phone Numbers, International Numbers, Power Dialer, SMS Campaigns
Conversation Software	Automatic Topic Detection, Call Analysis, Call Summaries, Transcription, Double Listening, Call Recordings

Even though Ringover positions itself as an enterprise-level solution, it also caters to medium-sized and small businesses, effectively covering the entire online marketing spectrum for call-reliant companies and performance marketers. Likewise, not being a dedicated call tracking solution per se, the platform integrates with over 100 CRM and LMS systems, including Salesforce, HubSpot, Zendesk, and other popular tools, so you can create a holistic lead generation or acquisition environment without having to run several different tools in parallel at the same time.

Must-Have Call Tracking & Management Features in Your Software Suite

First of all, for large-scale businesses, you likely need call tracking software that is fast, comprehensive, and cost-effective so you can handle large volumes of traffic without loss of quality.

Phonexa does it perfectly, allowing you to automatically process dozens of thousands of calls daily while personalising it for every individual caller and giving your sales reps a head start in conversation by transferring the collected caller insights pre-call.

Here are the most in-demand features with enterprise-grade companies:

• Real-time call verification
• IVR
• Predictive modelling

Real-time, Multi-Dimensional Call Verification

Whether you’re buying phone calls, selling phone calls, or managing a phone call market as an affiliate network, it’s crucial that you can ensure all calls going through your funnel are legitimate, which is another way to say that they are coming from a real, motivated user.

And here’s a caveat: To verify phone calls with high accuracy, it’s not always enough to scan the caller’s phone number against the Telephone Preference Service (TPS) List (the UK registry where consumers register their phone numbers to opt out of unsolicited marketing calls). Sometimes, you also need to look for convergence across multiple parameters, such as the phone number specified on your form, the IP-driven versus phone-number-derived location, and more, especially in high-ticket marketing industries like finance, insurance, real estate, or home services.

This is where Phonexa shines with our call validation and verification product iClear. All our clients get free access to the full spectrum of call validation, verification, and fraud prevention features, and then you can choose the specific checks and the depth you need based on the type of campaign you’re running, your budget, and your risk tolerance.

Here are the screenings you might need to get more clarity on phone calls:

So, for example, if you’re a home services provider operating in Liverpool, with iClear, you can set up a system that screens all phone calls BEFORE you’ve bought them, making sure you’re paying for legitimate phone calls from Liverpool while rejecting mismatched calls and possibly also calls that are unlikely to convert into paying customers, depending on your settings.

And then, of course, for the accepted calls, you can plug the collected data into LMS Sync to get more details on callers. That’s one of the main strengths of Phonexa – we’re not limited to call-based metrics; instead, we allow you to collect as many details about your callers and leads as is realistically possible without crossing legal or ethical boundaries. This, in turn, will enable you to understand the customer journey better and optimise your lead gen or acquisition strategies.

 

Interactive Voice Response

The higher the call volume, the more important it is to have an IVR system that can automatically process inbound calls, including solving some requests independently of live reps (for example, booking confirmations, password resets, scheduling, etc.).

A high-quality IVR system, such as one at Phonexa, allows you to scale your inbound phone call acquisition campaigns while qualifying callers with just as much precision as if you’re processing them manually. With a well-thought-out IVR system, you can route the right callers to the right internal customer support or sales representative, or to an external business, getting the most out of every call while improving UX for callers.

 

Predictive Modeling

With Phonexa’s predictive modelling software – available for free for our clients – you can simulate future outcomes based on historical data and variables you’d like to test. For example, if you’re running pay-per-call ads, you can simulate campaigns across different ad types, platforms, audiences, and timing to ultimately choose scenarios with higher ROI and lower risk.

And you’re not limited to the number of simulations you can run or the input variables. Whether you need to check dozens, hundreds, or thousands of scenarios, it costs you next to nothing, giving you data-driven predictions of the safest and most profitable marketing paths you can take.

 

Your Enterprise-Grade Call & Lead Tracking Software Suite

Having helped dozens and hundreds of businesses achieve breakthroughs in their lead generation, acquisition, and management efforts, we’ve identified the biggest obstacle enterprise-grade players face: the need to coordinate several solutions to fulfil their extensive marketing needs, whether for phone calls or lead generation.

And that’s the gap we at Phonexa have bridged with our all-in-one performance marketing software suite of two core products – Call Logic for calls and LMS Sync for leads – and six add-ons that cover the other essential marketing needs. As a client with Phonexa, you get it all under one roof, one comprehensive dashboard that has every metric you need to stay on top of the game.

 

Here are the two core products you get at a single price :

Here are the six extra features you get for free as a client with Phonexa:

Book a demo to explore how Phonexa’s core performance marketing solutions, Call Logic and LMS Sync, and six additional features can cover your business from top to bottom.

Frequently Asked Questions

How can call tracking software help lead generation?

Call tracking software can help generate, acquire, and manage leads by unlocking in-depth insights into their demographics, customer journey, and marketing outcomes. Then you can zero in on your best phone calls, traffic sources, strategies, and partners.

Call tracking software is used across many performance marketing channels, including affiliate marketing, by affiliate networks, advertisers, and larger publishers seeking greater control over their lead generation campaigns.

What is the best call tracking software product in the market?

Phonexa is likely the best call tracking software suite on the market because it unlocks the caller journey from top to bottom while combining call tracking with lead tracking and multiple other marketing avenues, such as social media marketing, SMS, text marketing, and more.

With Phonexa, you get eight performance marketing solutions under one roof, all at a single price, so you don’t have to juggle systems in reports when trying to coordinate your marketing efforts.

How much is call tracking software?

The cost of using call tracking software depends on the features you’re going to use and the extent to which you are going to use them. As a client with Phonexa, you get access to all call tracking solutions and additional features by default. Then you can choose to what extent you’re going to use specific features, only paying for what you’re actually using.