As more businesses diversify into call acquisition campaigns, it becomes crucial to understand who your callers are, where they are coming from, and what they want. And there’s a surefire way to do that with our advanced call intelligence software Call Logic.
Whether you’re an affiliate, advertiser, affiliate network, or call generator, your revenue largely depends on how you interpret the phone calls you manage. So why don’t you take it to the highest level, uncovering in-depth caller insights and going even beyond phone calls?
No software suite on the market does it as well as Call Logic, part of our comprehensive performance marketing ecosystem, does. Eight call and lead solutions work in full sync to ensure no data goes untracked, all leading to profound insights into call performance.
| “Gone are the days when companies are getting a bunch of lead forms, have to call the people back, and then they can’t get a hold of them: the contact rate is pathetic, and the lead quality isn’t always great. But when you’re driving calls, you’re getting closer to the business objectives much more quickly. You’re connecting the consumer directly with the call centre they can do business with.” “There are logistics that have to be in place in order to step into the space. The companies have to be prepared to receive the calls, have to be able to handle the volume before they engage in a campaign.” – Evan Weber, an expert in B2C and B2B digital marketing and online advertising, from Pioneering Pay-Per-Call Excellence |
Take a product tour to sneak a peek into Phonexa’s dashboard and see it all with your own eyes.
For call-reliant businesses, call intelligence is a game-changer. Even the surface-level benefits, like having control over your campaigns, are enough to dispel any doubts about whether you need a call intelligence solution.
Сall intelligence allows you to buy purchase-ready callers or at least ones that match your qualification criteria, while rejecting low-quality, irrelevant, and fraudulent calls. And you don’t have to spend much on call screening; with Phonexa, you can choose the type and depth of call intelligence and verification, depending on your campaign goals, risk tolerance, and budget.
Read also: How To Transform Phone Calls into High-Value Leads with Phonexa
A less obvious benefit is customers switching marketing channels, such as web leads making calls and callers becoming web leads. With a comprehensive software suite like Phonexa, you can track your marketing campaigns comprehensively to get the most out of them, rather than handling leads and phone call campaigns in isolation.
Without any further ado, let’s uncover Call Logic as your central call intelligence hub.
First things first: Call Logic, Phonexa’s core product for phone call campaigns, is equally beneficial for any type of performance marketer – affiliates, advertisers, and affiliate networks alike – who wants greater control over call traffic.
Call Logic integrates with LMS Sync and our six other features for email, SMS, social media, and other types of campaigns so you can manage your marketing holistically from a single dashboard without switching providers, systems, or reports.
Here’s what your performance dashboard with Call Logic looks like:
The dashboard displays the most essential daily metrics, like sold leads, EPL, daily revenue, lead acceptance rate, net earnings, and more, providing an overarching view of your phone call generation or acquisition campaigns.
Depending on the nature of the campaign, you can pull different data into the dashboard to track the most essential performance indicators. And you can go beyond the dashboard for deeper-level call intelligence.
For example, you can use the Call Summary reports to review the performance of each of your publishers across products: calls made, leads sold and rejected, IVR hang-ups, etc. For calls that come through, you can see average duration, EPL, EPC, and other revenue-tied metrics.
Here’s what the Call Summary report with Call Logic looks like:
As you go deeper into tabs, you can see other important metrics, like, for example, how many times the same call was offered across different time periods – day, week, two weeks, and a month – the call status (sold, hangup by the buyer, etc.), and your buyer’s performance.
Last but not least, Call Logic allows you to create custom ping tree strategies, ensuring data-driven call distribution for your network or marketplace. You can connect the right caller to the right business without delay, eliminating call queues, hangups, and other bottlenecks.
Book a demo with Phonexa experts to identify how you can use Call Logic for business.
Intelligent call routing is one of the biggest advantages of Call Logic, allowing you to route phone calls to the optimal buyer, department, or agent based on the data collected and the buyer’s qualification criteria in your network.
Here are the five call distribution flows you can build with Call Logic:
Using these five call flows, you can build a multi-level call distribution system that factors in the features of every campaign you’re running, maximising your revenues, caller satisfaction rate, and conversions and sales on the advertiser’s side.
Speaking of optimal call distribution flows, IVR-based call intelligence can significantly improve call routing efficiency while solving simpler calls on the fly. With our IVR – included in Call Logic – you can pre-qualify calls more effectively, scale your campaigns, minimise call queues, and prevent low-quality, mismatched, and fraudulent calls from clogging your pipeline.
As a client with Phonexa, you can access our IVR system for free as part of our call intelligence system, which helps anyone scale lead generation or acquisition campaigns, pre-qualify calls more accurately, and detect irrelevant and fraudulent calls early.
Arguably, the biggest advantage of an IVR is that it answers phone calls as soon as they’re made, without delays or call queues. So you can process dozens, and potentially hundreds, of concurrent calls without sacrificing quality while taking some load off your live operators, especially for simpler requests like subscription renewals or FAQ-like queries.
Moreover, you can use one of our internal add-ons for maximum call intelligence depth:
On top of that, you can create a brand-on business voice, customise IVR scripts, and change keypad options to make it comfortable for callers. Finally, you can record every inbound phone call and get back to it later for reevaluation or compliance purposes.
Whether buying or selling phone calls or managing the market as an affiliate network, you can benefit immensely by screening all calls coming through your system with iClear, our proprietary phone call and lead verification software.
Here is the full spectrum of verification features with iClear:
| Email Validation & Hygiene | £0.003 per email |
| Email Scoring | £0.003 per email |
| Basic Email Domain Validation | £0.0005 per ping |
| Phone Line Analysis | £0.005 per ping |
| Basic Phone Number Validation | £0.0005 per ping |
| Device Fingerprint | £0.0005 per ping |
| Address Validation | £0.02 per ping |
| Geo by Phone | 0.0005 per ping |
| Get Geo Info from User IP | 0.0005 per ping |
The best part is that you can choose specific validation types based on the campaign type, your risk tolerance, and budget, such as combining phone number and address validation for high-ticket affiliate marketing campaigns while applying only a basic email domain validation for leads with lower purchase intent.
Read also: Phone Number Checker: How to Verify That You Get the Calls You Want
For some campaigns, the types of call intelligence you’re using might be crucial. For example, if you’re providing home services or solar panel installation, you should focus only on leads in your service area so your on-site crew can reach them. In this case, you can verify the caller’s address and, if they also filled out a form, compare it to the address they provided.
Speaking of data inconsistencies, Phonexa’s free data flows between systems enable you to spot risky leads early in the funnel, even before you’ve purchased them.
Book a demo to explore the full score of fraud prevention capabilities within Call Logic.
With iClear, not only can you choose the type and depth of screening, but also the timing:
If you’re not in a competitive market – for example, you’re buying leads directly from a lead generator – a synchronous check might be the best option. On the other hand, if lead acquisition speed is of the essence, you might want to go with an asynchronous screening.
Finally, you don’t necessarily have to verify all phone calls; you can choose a percentage to verify or check only calls that match certain criteria. For example, you might want to verify all high-value callers while only verifying 10% of low-value callers.
Phonexa’s predictive modelling software allows you to simulate future campaigns by varying the input until you’ve achieved the desired result. So whether you’re running a pay-per-call campaign, expanding into new markets, niches, or audiences, a series of data-driven simulations can help you reveal the campaigns, audiences, and assets you should focus on.
Read also: Pay-Per-Call Affiliate Marketing Guide for Affiliates and Advertisers
Simulation itself costs next to nothing, so you can experiment as much as you need until the perfect blend of ingredients is there. No less importantly, the more data you collect on inbound phone calls, the more accurate the simulation becomes.
To maximise your performance with phone calls, you need to go beyond what most call-reliant companies do. Your tracking system cannot be just about phone calls – no, you should also account for possible switches between marketing channels and respond to them effectively.
And this is what Phonexa is about – granular tracking of callers and leads across channels as they progress to a conversion or bounce. No matter the outcome, you’re left with exhaustive details about the caller, their journey, and the sales rep who led the conversation.
| “An important aspect of closing more B2B sales is having a shared definition of all the players that influence the purchase decision. Chances are, there are conversations where the decision-maker is bringing in three other people into the next demo, and they’re all talking about what they need. If you’ve got those recordings, you can watch those sales calls to review what those other people are asking and how marketing influences people who are coming into the room at a later stage or an earlier stage. Use those sales calls to define who the influencers are in the decision, document it, and review it with sales. Make sure that the shared pool of meaning is there.” – Talar Malakian, from Collective Wisdom |
Here are the two core products you get at a single price:
| LMS Sync | Lead tracking & distribution software |
| Call Logic | Call tracking & distribution software |
Here are the six extra features you get as a client with Phonexa:
Take a product tour to experience Phonexa’s phone call intelligence ecosystem in action.
With the right call intelligence software suite, you can track exhaustive data on phone calls, callers, and sales reps who handle specific calls. Among the information you can collect are call source, duration, outcome, keywords, etc., all of which can be used to distribute and convert the call.
Phonexa’s Call Logic might be the best call intelligence software in the market for companies looking for full coverage of call and web lead campaigns. Call Logic works in coordination with LMS Sync, our solution for web lead tracking and distribution, so you can approach lead and phone call generation and acquisition comprehensively, not missing the forest for the trees.
As a client with Phonexa, you get call intelligence software as a part of our comprehensive performance marketing platform, so you don’t have to pay a separate price for the software itself – only the features you’re going to use, while being able to choose the score and depth.
For example, you can check whether a mobile phone is on, active, and assigned to a specific network at £0.005 per ping, or you can validate the caller’s phone number format, country, and type (landline, mobile, toll-free, VoIP, etc.) at £0.0005 per ping. So it’s all about the kind of insights you’re willing to obtain.
Absolutely. Real-time call intelligence software can identify the source of the call, the caller’s location, and many other data items, and validate them near-instantly against internal or external databases (for instance, the national and state Do Not Call Registries).
For example, you can set up your call intelligence system to reject callers whose IP-derived location doesn’t match the area they specified on the form, and you can reject any other low-quality, irrelevant, or otherwise risky calls.
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