To find the best deal, 89% of buyers look for comparative prices before making a purchase. This implies that putting your goods on the right comparison shopping sites and engines can help you get more customers.
The last four years have seen incredible development in e-commerce in the UK. According to ONS data, online sales increased significantly from pre-pandemic levels, rising from 19.7% in February 2020 to 26.5% in December 2023.
With this kind of growth, direct-to-consumer (D2C) companies need to focus on getting the most out of every interaction with a customer.
Price comparison websites, also known as “comparison shopping engines,” are a great way for direct-to-consumer businesses to take advantage of the growing success of direct sales. Customers prefer these sites because they want to find out about impartial, competitive pricing before they buy something.
However, there are a few important issues that must be answered before moving forward:
Before presenting our ranking of comparison shopping engines, let’s go over the basics of comparison shopping.
Want to know how to quickly become an expert user of the top price comparison websites? Watch the webinar where Talar Malakian and Michael Pannone discuss how to make the most of review and comparison websites and boost your profits:
Shoppers who want to pinpoint the best deals use price comparison websites, shopping engines, and tools like price calculators. Why? The reason is simple: to find the best deals in the shortest time possible.
So, what does “comparison shopping” really mean?
Comparison shopping is when buyers compare several products and evaluate important details like price, features, ratings, shipping, and availability. Making smart, well-informed purchases is what it’s all about.
Who wants to spend time browsing hundreds of websites in search of a good deal? Savvy consumers expect all options to be presented in an easy-to-understand fashion, with the greatest deals placed side by side on a silver platter.
That’s exactly why websites that let you compare products are so useful for advertisers. These comparing sites can do the following if you pick the right platform:
It is important to know which websites to concentrate on. And that’s exactly what we want to help you determine.
Let’s clear up a common misunderstanding before we get into our carefully selected list of the best websites for comparing services and finances. Are comparison shopping engines and pricing comparison websites really the same thing?
Most of the time, these terms are used to mean the same thing. Both are tools that assist internet buyers in locating the greatest bargain or the most appropriate item by comparing prices and comparable items.
But there is a nuanced distinction if we’re going to pick apart the details (and sometimes we have to in this business):
So, both comparison websites and comparison shopping engines can help you make smart choices, but comparison websites give you a more complete picture, while comparison shopping engines are best for just comparing prices.
Not only do clients looking for favourable offers use these sites, but marketers want to get their products in front of interested consumers. Pay attention— since this list may be the secret to your next massive sales boost—each of these sites has its own special set of abilities. Being on these platforms is important, but knowing how to use them well is even more important.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
|---|---|---|---|---|---|---|---|---|---|
| 40,285 | 2 | 57 | 0.68 | 47.18% | 41.27% | 0.04% | 11.17% | 0.05% | 0.28% |
With its tight integration with Google’s search system, Google Shopping is a versatile platform for comparing prices. It allows direct-to-consumer advertisers to show their products to specific groups of people based on things including location, product details, and availability. The platform’s main selling point is that it can show product listings in Google Search results and the Google Shopping tab, maximising visibility for advertisers.
Google Shopping gives businesses that want to expand their online presence with accessibility and detailed performance analytics. Because of its interaction with Google Ads and Merchant Center, it is possible to create campaigns and manage products more efficiently.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
|---|---|---|---|---|---|---|---|---|---|
| 1,616,753 | 2 | 80 | 0.51 | 34.55% | 57.70% | 1.35% | 5.57% | 0.06% | 0.76% |
For consumers, PriceRunner provides a platform for comparing prices from major retailers like Amazon, ASOS, and House of Fraser. In addition to comparing prices, this site gives in-depth product information, including user reviews, expert tests, and statistical data. So, shoppers in the UK have access to a plethora of data that may help them choose the best products from a variety of well-known top UK brands.
Additionally, the “Expert Reviews” category also gives sellers of high-quality goods a chance to be seen.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 164,020 | 2 | 27 | 0.55 | 26.02% | 69.94% | 0.19% | 3.24% | 0.06% | 0.55% |
Kelkoo is a comparison shopping service (CSS) that provides its services in the UK, mainland Europe, and Latin America. Kelkoo gives users the ability to compare prices and options across a wide variety of categories, with a vast database featuring products from 25,000 manufacturers. The platform has everything from baby safety gear and fun for the car to computers, fashion items, and even new and used cars.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 5,100,089 | 6 | 357 | 0.34 | 53.91% | 40.28% | 0.30% | 5.26% | 0.10% | 0.14% |
Confused is a financial services comparison platform. The website specialises in comparing a lot of different types of insurance, such as car, home, van, and life insurance, as well as energy services. Confused uses voice activation, social media integration, and mobile app technology to make it easier to get insurance quotes from many sources and compare them.
By generating over a million quotations monthly and offering quick, multi-channel access to comparisons, the platform allows clear navigation to solve insurance and financial needs.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 924,814 | 2 | 76 | 0.48 | 33.37% | 63.03% | 0.24% | 2.57% | 0.07% | 0.72% |
PriceSpy is a price comparison platform. The website brings together deals from 6,100 stores and looks at a lot of different types of market goods, from fashion and beauty to exercise, sports, video games, and health and wellness. The website’s intuitive design lets you easily narrow their product searches by different criteria. This will help you quickly find the best deals on the products you need.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 8,252,154 | 6 | 286 | 0.38 | 42.60% | 52.67% | 0.40% | 4.09% | 0.11% | 0.13% |
Moneysupermarket is a comprehensive financial comparison platform. Loans, mortgages, credit cards, and insurance are just some of the financial products that you may compare on Moneysupermarket. The website collects deals from more than 900 providers, and with the platform’s free online tools, such as a filtering option, personalised quote comparisons, and an innovative Eligibility Checker, you can find the best financial products.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 1,375,895 | 2 | 84 | 0.55 | 43.14% | 50.76% | 1.49% | 3.74% | 0.08% | 0.78% |
Idealo is a comprehensive price comparison website that brings together product listings from Amazon and eBay. On the website, it is easy to determine the final price of the product offered since the cost of delivery is included in the price. Thanks to the convenient design of the website, it is easy to navigate when searching for products.
Information about product descriptions, multiple offers, customer reviews, and even international pricing is available when choosing products on the platform.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 5,458,233 | 7 | 375 | 0.31 | 43.33% | 52.78% | 0.51% | 3.05% | 0.10% | 0.23% |
GoCompare is a comparison platform in the UK for financial products and services. Price comparison tools on GoCompare gather information from trusted sources like Energylinx and Experian about everything from travel insurance and energy providers to mortgages and credit cards.
You can be sure of the impartiality of the website GoCompare comparisons. Notably, GoCompare distinguishes itself by adhering to eschewing advertising or sponsored listings in favour of objective, unbiased comparisons. Also, GoCompare was invited to join the British Insurance Brokers’ Association (BIBA) and received authorisation and regulation from the Financial Conduct Authority (FCA).
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 13,328,547 | 7 | 383 | 0.29 | 43.33% | 53.24% | 0.22% | 2.91% | 0.09% | 0.21% |
Compare the Market is a comprehensive comparison platform. The website compares everything, from insurance like van, bike, travel, pet, and life to utilities like energy tariffs, broadband, and mobile phone packages, as well as financial offerings such as mortgages, credit cards, loans, savings, and current accounts.
The platform is easy to use, and you can quickly find what you’re looking for. You can also use the well-designed mobile app that lets you access all of the price comparison tools and features.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 4,724,637 | 4 | 191 | 0.47 | 36.36% | 59.75% | 0.34% | 3.23% | 0.07% | 0.25% |
Uswitch is an online platform where you can quickly review and switch companies for many important services, like energy, broadband, and mobile plans. By using this website, you make decisions based on data about prices and features collected in real-time.
Thanks to intuitive comparison tools, this review and price comparison website allows you to find a more reliable broadband connection or upgrade your mobile plan. Because of the website’s commission-based model, you have access to these features for free.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 899,173 | 4 | 117 | 0.35 | 55.49% | 36.11% | 0.13% | 7.72% | 0.08% | 0.47% |
Camelcamelcamel is a unique price comparison platform. This website concentrates only on monitoring the price history of goods sold on Amazon. By keeping an eye on how prices change over time, you can take advantage of the best time to buy.
Camelcamelcamel does not allow direct listings or advertising for businesses, unlike conventional comparison websites. This platform is useful for both buyers and sellers on Amazon by letting buyers set price alerts and plan smart purchases and by giving sellers information about how their products’ prices change over time.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 48,697 | 6 | 382 | 0.32 | 51.30% | 40.87% | 0.87% | 5.34% | 0.20% | 1.40% |
Shopzilla is a price comparison platform that lets you make informed purchasing decisions without having to go to seller websites right away, as the website collects all the pricing and shipping information from a vast network of online retailers.
You can carefully consider all of their options before making a purchase thanks to the site’s unique approach, which offers extended offer descriptions and detailed product segmentation. Additionally, Shopzilla gives merchants useful performance data that helps them improve their ads and learn more about how customers behave.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 104,236 | 2 | 48 | 0.47 | 41.26% | 48.88% | 0.73% | 5.41% | 0.19% | 3.51% |
Skinflint is a niche price comparison tool made for dropshippers, especially those who are focusing on the UK market. The website collects price data from several online retailers, which makes it easier to compare the prices of various products such as hardware, electronics, home goods, and more.
The simple search functionality lets dropshippers quickly enter their best-selling items and see right away which shops are offering the best deals. Users can use this useful information to make choices about where to buy products, which lets them set prices that are good for customers and make money for their business.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 859,517 | 2 | 30 | 0.82 | 26.43% | 57.27% | 0.30% | 14.56% | 0.06% | 1.38% |
As a price comparison website, Yahoo Shopping distinguishes itself by capitalising on the well-known and trusted brand of the namesake search engine. Yahoo Shopping allows one to quickly compare similar products and find the best deals in different categories by collecting product listings and pricing data from a vast network of online retailers.
The main benefit of the platform is its compatibility with other parts of Yahoo’s digital advertising ecosystem, such as Yahoo Finance, Yahoo Gemini, and Yahoo Mail Ads. This synergy helps advertisers create unified and effective marketing campaigns that reach consumers across many channels.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 6,947,582 | 3 | 141 | 0.61 | 44.77% | 51.32% | 0.18% | 2.99% | 0.07% | 0.66% |
The Which? is a comparison platform that compiles the most up-to-date product reviews, pricing information, and sustainability insights all in one place. In addition to researching and comparing products, the platform also provides UK customers with access to legal help and a utility switching service. The website is distinguished by detailed information and support in key areas like food, health, and personal finance.
Comparison websites that provide reviews and comparison shopping for financial services and products give customers the information they need to make the right decisions about significant purchases and services.
When you’re about to spend a significant amount of money, you want to be sure that you are picking the best option. This is the reason platforms like NerdWallet have become so popular. These websites differ from typical online shopping sites because they focus on giving you expert reviews and detailed comparisons.
These platforms use what’s called a community-led Go-to-Market (GTM) strategy. They’re making communities around brands and products because, let’s face it, we tend to trust other people’s opinions more than flashy ads.
So, what exactly do these comparison websites do?
These websites have effectively opened up a new market where buyers can get all the information they need for informed decisions, and sellers can connect with their customers. There is an abundance of financial and service comparison websites, but let’s look at the most important ones.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 32,327,920 | 2 | 106 | 0.68 | 14.40% | 83.97% | 0.23% | 0.57% | 0.39% | 0.42% |
You may have heard of NerdWallet. This is a famous website, and thanks to its easy-to-use interface and reputation for providing unbiased information, it has likely gained in popularity. On the site, you will get access to the information collected by experts in the financial sector in the form of articles, reviews, and comparison tools. The compare tools they offer you can use for:
By giving users personalised recommendations and expert advice, NerdWallet tries to match them with financial products and services that are precisely for their goals.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 9,543,121 | 3 | 117 | 0.55 | 21.09% | 71.49% | 3.11% | 2.29% | 0.81% | 1.20% |
SmartAsset is an online platform that aims to ease complicated financial choices with personalised, data-driven help. There are detailed comparisons on the site to help you figure out how to calculate various financial metrics:
You can estimate costs and project savings and analyse potential returns because of its intuitive design, which makes difficult financial concepts approachable.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 1,604,832 | 2 | 77 | 0.69 | 10.31% | 88.47% | 0.04% | 0.95% | 0.05% | 0.17% |
ValuePenguin is a comprehensive online resource for customers who want detailed information on different kinds of insurance and financial products. Beyond comparing prices, this website provides in-detailed analyses of auto, home, health, and renters insurance, in addition to a comprehensive range of financial services with in-depth reviews. Also, on the website, you can access a list of articles that cover important topics, such as:
The calculators, comparative tools, and interactive widgets are special tools on the website that will help you better understand more about complicated financial products, figure out how much they cost, compare interest rates, and look at ways they might be able to save money.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 17,345,842 | 3 | 117 | 0.58 | 16.58% | 80.69% | 0.10% | 1.82% | 0.38% | 0.42% |
Bankrate is a comparison website specialising in financial advising. It offers consumers expert reviews, detailed comparisons, and personalised financial insights. The platform provides access to the most current financial information and unique features, including:
This comparison website has an easy-to-use interface that enables you to navigate the complicated world of personal finance with clarity and confidence.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 3,367,923 | 4 | 113 | 0.4 | 13.05% | 15.86% | 16.45% | 54.14% | 0.38% | 0.11% |
Depending on your personal insurance requirements, EverQuote may assist you in selecting the most suitable insurance plans. You can find and compare the prices of home, life, and car insurance from a lot of top insurance companies on the site.
EverQuote, an insurance policies comparison website, allows you to purchase insurance coverage that fits your budget. You may also easily compare coverage options and premium rates.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 44,416,633 | 5 | 167 | 0.28 | 74.22 | 21.98 | 0.13% | 0.33% | 2.92% | 0.42% |
If you want a free and honest financial advisor about loans, CreditKarma is one of your best choices. This website for comparison offers the following:
The website also offers tools and resources that can help you understand how your financial choices might affect your credit score and receive tailored suggestions for loans, credit cards and insurance.
This is a website where you can compare online loan rates and get suggestions on financial products based on your credit profile. CreditKarma will also send you credit monitoring notifications.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 6,446,912 | 4 | 224 | 0.45 | 46.27% | 43.40% | 1.27% | 2.01% | 3.88% | 3.18% |
Thumbtack is a website that connects people in need of certain services with local service providers. Thumbtack offers a diverse array of services, from home improvement, event organising, and tuition to personal training. Professionals’ prices, ratings, and work histories may be readily compared on the platform to pick the best match.
Thumbtack is a platform where service providers may advertise their services, interact with clients, and grow their businesses. The website simplifies the process for anyone seeking or providing local services.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 5,434,555 | 4 | 144 | 0.45 | 46.42% | 49.91% | 0.23% | 1.86% | 1.07% | 0.51% |
HomeAdvisor is an online resource that connects homeowners with over 100,000 verified specialists available across 500 different home improvement categories. Users may quickly locate nearby contractors by typing in the kind of work they need to be done and the location, all thanks to the platform’s convenient search engine.
The True Cost Guide and the collection of Homeowner Reviews are what really set HomeAdvisor apart. The former helps customers set reasonable budgets for their projects, while the latter allows them to learn from the mistakes and successes of others.
HomeAdvisor’s large database and user-friendly features make it an important resource for homeowners looking for the right service provider at the best price.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 10,271,433 | 4 | 139 | 0.48 | 25.92% | 70.12% | 0.76% | 1.11% | 1.71% | 0.37% |
Angi is a feature-rich platform that makes it easier to choose reliable home service professionals. Users can find qualified professionals, read verified customer reviews, find the best deals on different websites, and book appointments directly through the platform.
Angi also provides a safe and reliable payment mechanism, an application for job management, and comprehensive cost guides to assist customers in precisely planning and budgeting their projects. Via the Angi Key membership program, you can get extra benefits like discounted services, extended warranties, and emergency support.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 14,481,612 | 4 | 167 | 0.62 | 33.88% | 59.79% | 0.39% | 1.27% | 2.04% | 2.63% |
Houzz is a comprehensive online platform that can help you with all aspects of designing and remodelling your home. The platform provides homeowners with a rich visual experience, combining a large database of home professionals with a vast collection of photos.
On the website, there is an opportunity to communicate with the architects and contractors, take part in advice groups, and get advice from experts. Users may also shop for home furnishings and decor and compare costs for individual services on the platform’s online marketplace. Customers can see things in a room using Houzz’s 3D tool before making a purchase.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 2,050,902 | 5 | 235 | 0.47 | 50.06% | 42.17% | 0.97% | 2.85% | 2.39% | 1.56% |
TaskRabbit connects you with skilled independent contractors who can do a lot of different home services, from cleaning and handyman work to moving assistance and furniture assembly. You may quickly describe your task, search for qualified “Taskers” based on their skills and reviews, and plan appointments that work with your schedule.
With workers whose backgrounds have been checked and a wide range of services, TaskRabbit is a safe and reliable way to get things done.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Mail Traffic | Social Traffic |
| 1,100,250 | 2 | 116 | 0.64 | 19.41 | 76.20% | null | 3.11% | 0.83% | 0.45% |
LawnStarter offers a complete online market for outdoor services. Commercial customers and homeowners alike may make use of the platform’s extensive range of services, from standard lawn mowing to more complex landscaping and pest treatment.
Additionally, customers can easily compare pricing, book services, and take care of all their outdoor requirements. There is also a lot of useful information on the website, such as articles, tips, and advice about yard care and gardening that can help with common questions and issues.
Buyer behavior shifts are simply too important to ignore. Companies can’t afford to disregard the fact that 77% of British customers now look at costs on several websites before buying anything. Phonexa’s webinar can help you uncover insight on how to make the most of comparison shopping.
Watch one of the latest webinars where Phonexa’s Talar Malakian and Michael Pannone from G2 unpack:
Book a demo to boost your marketing efforts, or take a product tour to see how Phonexa can help you scale with confidence and yield higher revenue streams.
Comparison shopping engines are online tools, which are sometimes called “price comparison websites,” that make it easy for customers to compare products on aspects like prices, product quality, brands, availability, and shipping options.
Despite their frequent interchangeability, there is a subtle distinction. Usually, price comparison websites provide more thorough information, whereas comparison shopping engines prioritise price and store links.
Which price comparison tool is “best” relies on your personal needs and geographical location. There’s no single platform that universally outperforms all others.
For Customers: The best price comparison website has many different kinds of filters. These help consumers save time and enhance their entire buying experience by quickly focusing their search on the most relevant goods.
For Advertisers: Advertisers should consider their company’s competitive advantages when deciding where to display their items. Comparison websites that take consumer feedback into account when grading products, for instance, would be good for companies that consistently get high marks from buyers.
When choosing, make sure the product comparison website you choose has a “Rating” filter. This feature is very important for both buyers searching for high-quality goods and sellers who want to highlight their highly rated wares.
The sheer amount of data in today’s digital market can confuse even the most careful buyer. It’s just not possible to look into every choice by hand. On the other hand, comparison websites can let you know when a new item comes out or a price drops, so you always know about the best deals.
Ultimately, comparison shopping sites do double duty:
When comparison shopping, finding the cheapest price is often the main objective; however, focusing solely on cost can often lead you to poor purchasing decisions. So, a number of other factors should also be carefully thought through:
There are advanced search filters on most comparison websites that can help you refine options. Use these tools to find products that provide the greatest value overall.
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