Here’s what I discovered: Most online info about pay-per-lead affiliate programs is outdated, incomplete, or inaccurate. The fast-evolving market makes it challenging for review sites to stay current, often listing defunct programs or incorrect commission details. This leaves you uncertain about which programs to trust.
Here’s how I solved it: I’ve handpicked and personally verified the top 12 pay-per-lead affiliate programs, giving you a trustworthy list of offers that pay per lead, not just commissions on sales.
Now, here’s the list of the 12 best pay-per-lead affiliate marketing programs.
Take a product tour to discover how Phonexa can help you take your affiliate marketing efforts to the next level.
Before diving in, note that some programs offer mixed rewards, paying a fixed amount per lead plus a percentage commission if the lead converts into a sale.
| Total Visits | Bounce Rate | Pages Per Visit | Avg. Visit Duration | Direct Traffic | Referral Traffic | Organic Traffic | Paid Traffic | Social Traffic | Email Traffic |
| 4M | 32% | 6.4 | 00:04:36 | 59% | 13% | 22% | 4.5% | 0.3% | 0.1% |
Liberty Mutual is a leading U.S. insurer offering coverage for auto, home, life, condo, renters, motorcycle, and pet insurance. Customers can save by bundling policies like home and auto insurance.
Liberty Mutual offers three affiliate programs:
Beyond fixed payouts, affiliates can earn bonus commissions by driving high lead volumes for Liberty Mutual. Plus, a dedicated affiliate team offers tailored support and guidance on lead generation best practices.
How to join Liberty Mutual’s pay-per-lead program: Register via third-party networks such as CJ Affiliate or FlexOffers.
| Total Visits | Bounce Rate | Pages Per Visit | Avg. Visit Duration | Direct Traffic | Referral Traffic | Organic Traffic | Paid Traffic | Social Traffic | Email Traffic |
| 307K | 45% | 2.8 | 00:02:44 | 56% | 6% | 17% | 17% | 0.6% | 0.1% |
Hiscox ranks among the top U.S. insurers for small businesses, offering coverage against cybersecurity threats and various liability claims.
Affiliates earn $25 for each completed quote generated. Hiscox supports affiliates with banners and dedicated affiliate manager assistance. Their strong conversion rate means about 33% of your referred traffic completes a quote, boosting your earnings.
How to join Hiscox’s pay-per-lead program: Register via CJ Affiliate.
| Total Visits | Bounce Rate | Pages Per Visit | Avg. Visit Duration | Direct Traffic | Referral Traffic | Organic Traffic | Paid Traffic | Social Traffic | Email Traffic |
| 390K | 36% | 8.8 | 00:03:43 | 57% | 8% | 16% | 12% | 5.5% | 0.1% |
Ethos is a leading U.S. online life insurance provider, offering policies in under 10 minutes. Affiliates receive creative assets, case studies, and proven marketing strategies to boost lead generation.
Ethos stands out in the pay-per-lead industry with a high payout of $55 per lead, making it an attractive option for top-of-funnel (ToFu) life insurance affiliates. Their target demographic includes recent retirees, married couples, business owners, college graduates, and others.
How to join the Ethos Life pay-per-lead affiliate program: You can sign up via Impact.
| Total Visits | Bounce Rate | Pages Per Visit | Average Visit Duration | Direct Traffic | Referral Traffic | Organic Traffic | Paid Traffic | Social Media Traffic | Email Traffic |
| 2.4M | 50.85% | 3.15 | 00:02:01 | 61.79% | 12.45% | 10.36% | 12.02% | 1.48% | 0.12% |
National Debt Relief is a well-established company that helps individuals reduce or eliminate debt, with a focus on achieving maximum savings.
Their affiliate program pays $27.50 per qualified lead, defined as someone with at least $10,000 in unsecured credit card debt residing in an eligible state. Affiliates can also earn a 12% override commission on referrals. National Debt Relief supports its partners with ongoing training and lead generation resources.
How to join the National Debt Relief pay-per-lead affiliate program: Sign up via ShareASale.
| Total Visits | Bounce Rate | Pages Per Visit | Average Visit Duration | Direct Traffic | Referral Traffic | Organic Traffic | Paid Traffic | Social Media Traffic | Email Traffic |
| 10.1M | 54.91% | 3.55 | 00:02:45 | 62.91% | 5.52% | 22.33% | 5.78% | 1.16% | 0.12% |
Chime is a digital banking platform that offers no-fee checking accounts, no minimum balance requirements, and overdraft protection on debit card purchases without additional charges.
Chime’s affiliate program pays $10.80 per qualified enrollment and includes a short 1-day cookie duration.
How to join the Chime pay-per-lead affiliate program: Register via FlexOffers.
| Total Visits | Bounce Rate | Pages Per Visit | Average Visit Duration | Direct Traffic | Referral Traffic | Organic Traffic | Paid Traffic | Social Media Traffic | Email Traffic |
| 4.4M | 50.24% | 1.87 | 00:01:05 | 58.83% | 6.23% | 32.27% | 0.66% | 0.35% | 0.03% |
Empower is a digital wealth management service known for offering one of the top pay-per-lead payouts in the finance niche. You’ll earn $80 for each qualified lead, defined as a user who signs up and connects at least $100,000 in managed assets.
Keep in mind that promoting a high-ticket PPL offer, such as Empower, can be challenging. The $100,000 asset threshold limits your audience to high-net-worth individuals, making conversions harder. If you lack experience targeting affluent leads, consider starting with more accessible finance programs.
How to join the Empower pay-per-lead affiliate program: Apply through FlexOffers.
| Total Visits | Bounce Rate | Pages Per Visit | Average Visit Duration | Direct Traffic | Referral Traffic | Organic Traffic | Paid Traffic | Social Media Traffic | Email Traffic |
| 4M | 27.91% | 9.26 | 00:10:18 | 67.4% | 5.14% | 17.61% | 9.04% | 0.46% | 0.07% |
Brevo is a comprehensive email marketing and CRM tool that helps businesses grow through email, messenger, and SMS automation. Affiliates earn $5 per new user registration, with a generous 90-day cookie period.
How to join the Brevo affiliate program: Visit their official signup page to get started.
| Total Visits | Bounce Rate | Pages Per Visit | Average Visit Duration | Direct Traffic | Referral Traffic | Organic Traffic | Paid Traffic | Social Media Traffic | Email Traffic |
| 10.1M | 33.66% | 6.20 | 00:06:21 | 60.89% | 4.04% | 28.57% | 5.32% | 0.54% | 0.1% |
Semrush is a widely used platform for SEO, PPC, content marketing, and competitive research, delivering rich analytics to optimise your digital strategy.
Semrush pays $10 per free trial sign-up and up to $200 for paid subscriptions. Note: Semrush Local is excluded from commissions. The cookie window is a generous 120 days.
How to join: Register via Impact to become a Semrush affiliate.
| Total Visits | Bounce Rate | Pages Per Visit | Average Visit Duration | Direct Traffic | Referral Traffic | Organic Traffic | Paid Traffic | Social Media Traffic | Email Traffic |
| 2.1M | 40.73% | 6.39 | 00:07:46 | 49.34% | 8.17% | 31.41% | 9.11% | 1.37% | 0.08% |
Pluralsight is a tech-focused learning hub offering 6,500+ courses, 3,500 labs, 500+ skill checks, and 150 certification paths—ideal for staying current in a fast-moving tech landscape.
Pluralsight offers a hybrid affiliate program: $5 per free trial signup, 50% commission on the first monthly payment, and $15 for each annual subscription purchase.
This affiliate program is ideal for targeting beginners and organisations expanding into new skill-based niches. Key industries include government, education, healthcare, finance, non-profits, and insurance.
How to join: Apply through Impact to promote Pluralsight as an affiliate.
| Total Visits | Bounce Rate | Pages Per Visit | Average Visit Duration | Direct Traffic | Referral Traffic | Organic Traffic | Paid Traffic | Social Media Traffic | Email Traffic |
| 568.4K | 61.55% | 2.54 | 00:03:47 | 29.61% | 14.12% | 49.48% | 5.03% | 0.59% | 0.06% |
Modernise is a home services marketplace linking homeowners with vetted professionals in roofing, HVAC, plumbing, insulation, and related fields.
Affiliates earn per lead for categories like windows, HVAC, solar, and roofing. Payouts vary by service type, and Modernise provides ad creatives for easier promotion.
How to join: Visit the Modernize affiliate registration page.
| Total Visits | Bounce Rate | Pages Per Visit | Average Visit Duration | Direct Traffic | Referral Traffic | Organic Traffic | Paid Traffic | Social Media Traffic | Email Traffic |
| 4K | 42.05% | 2.50 | 00:01:36 | 41.26% | 6.28% | 44.71% | 0% | 6.68% | 0.11% |
Profitise specialises in solar and insurance offers, standing out for its flat-rate payouts per qualified solar lead. While rates vary, you can typically earn several dozen dollars per lead.
A major benefit of Profitise is its ready-to-use lead generation forms, which can be embedded directly on your site. This simplifies setup and helps newer affiliates start generating commissions quickly.
How to join: Register on the Profitise affiliate sign-up page.
| Total Visits | Bounce Rate | Pages Per Visit | Average Visit Duration | Direct Traffic | Referral Traffic | Organic Traffic | Paid Traffic | Social Media Traffic | Email Traffic |
| 705.6K | 53.66% | 2.68 | 00:01:14 | 34.09% | 4.23% | 57.73% | 2.67% | 0.72% | 0.07% |
EnergySage is the largest solar marketplace in the U.S., connecting millions of consumers with over 500 trusted solar providers. Affiliates benefit from the platform’s wide reach and established credibility.
For affiliates, EnergySage offers an easy monetisation path by aggregating hundreds of pre-screened local installers. Customers save an average of 20% compared to going directly to an installer, making the offer highly attractive.
The service is free for customers, while affiliates earn commissions for every qualified lead they send through the platform.
How to join: Apply via CJ Affiliate.
| Total Visits | Bounce Rate | Pages Per Visit | Average Visit Duration | Direct Traffic | Referral Traffic | Organic Traffic | Paid Traffic | Social Media Traffic | Email Traffic |
| 2.1M | 38.66% | 4.43 | 00:04:24 | 71.48% | 9.44% | 16.89% | 0.01% | 1.1% | 0.14% |
CJ Affiliate is one of the largest affiliate networks globally, processing 157 million transactions and $16 billion in annual revenue. It offers over 3,000 advertisers, including many with pay-per-lead programs across multiple industries—from big names like Amazon to niche services.
| Total Visits | Bounce Rate | Pages Per Visit | Average Visit Duration | Direct Traffic | Referral Traffic | Organic Traffic | Paid Traffic | Social Media Traffic | Email Traffic |
| 2.2M | 17.28% | 8.98 | 00:11:33 | 75.44% | 5.46% | 17.03% | 0.75% | 0.99% | 0.11% |
Impact connects affiliates with 4,300+ vetted merchants across multiple verticals. It also offers free tracking and analytics tools, making it a smart choice for those still exploring pay-per-lead options in their niche.
| Total Visits | Bounce Rate | Pages Per Visit | Average Visit Duration | Direct Traffic | Referral Traffic | Organic Traffic | Paid Traffic | Social Media Traffic | Email Traffic |
| 2.9M | 25.61% | 10.89 | 00:07:55 | 74.02% | 7.98% | 14.3% | 1.04% | 0.63% | 0.19% |
Awin is one of the largest affiliate networks in the world, featuring over 25,000 brands from 180+ countries. It’s an excellent starting point for affiliates looking to run multiple pay-per-lead campaigns without having to juggle several platforms.
| Advertisers | Commission Types | Minimum Payout | |
| FlexOffers | 12,000 | PPS, PPL, CPA | $25 |
| Rakuten | 1,000 | PPS, PPL | $50 |
| Partnerize | <1,000 | PPS, PPL | $30 |
| MaxBounty | 2,000 | CPA, PPS, PPL | $100 |
| Admitad | 2,000 | CPA, PPS, PPL | $20 |
| PartnerStack | 400 | PPS, PPL | $5 |
While pay-per-lead programs typically offer lower payouts ($5–$30 per lead) compared to pay-per-sale ($50–$1,000+ in some verticals), they require significantly less commitment from users. This often leads to higher conversion rates and more consistent earnings, particularly in competitive markets such as insurance, finance, and home services.
Reasons to consider a pay-per-lead affiliate program over others:
| No Purchase Required | Since only about 5% to 30% of leads convert into sales, pay-per-lead programs offer more frequent but smaller payments, helping affiliates earn steadily. |
| Lower Commitment | Getting leads to complete qualification steps — such as filling out a form, signing up, or downloading a guide — is easier than convincing them to make a purchase, leading to more consistent lead generation, especially valuable for new affiliates securing their first sales. |
| Less Reliance on Advertisers | Unlike the pay-per-sale model, where commissions depend on advertisers’ sales skills, pay-per-lead ensures you earn for every qualified lead you bring, providing more predictable income. |
| Focus on Top-of-Funnel Customers | Pay-per-lead marketing targets early-stage (ToFu) prospects rather than purchase-ready buyers. If your strength is working with early leads, this model is ideal. |
In summary, generating leads is easier than closing sales and can be just as profitable, making pay-per-lead a safer option for smaller affiliates who struggle with sales. However, no payment model is universally superior — the key is to choose the one that fits your skills best.
Before choosing a pay-per-lead program, carefully examine what each program defines as a qualified lead. This criterion is vital as it directly affects the ease or difficulty of generating leads.
Example: Consider two programs paying £50 per qualified phone call. Program A qualifies calls lasting 60+ seconds, while Program B requires 120+ seconds. All else equal, Program A offers easier lead qualification and is therefore preferable.
Also, be aware of restrictions such as limited traffic sources (e.g., social media), geographic targeting, or narrow lead criteria (e.g., leads only from states where the advertiser operates, such as solar installation).
Both advertisers and affiliates gain significant advantages by tracking web and call lead demographics, traffic origins, and the full customer journey. Phonexa offers an all-in-one performance and pay-per-lead marketing platform to manage these insights efficiently.
Our team has created eight top-tier performance marketing tools, all combined into a single suite with a unified dashboard to monitor and optimise your campaigns easily. Plus, you only pay for what you actually use, ensuring maximum cost efficiency for your business.
How to Master Performance Marketing & Unlock Revenue with Phonexa
Get Phonexa’s all-in-one performance marketing software suite at a single price:
| LMS Sync | Lead management software |
| Call Logic | Call tracking and distribution platform |
| E-Delivery | Emails and SMS marketing platform |
| Cloud PBX | Cloud-based phone system |
| Lynx | Click tracking software |
| Opt-Intel | Suppression list management tool |
| HitMetrix | User behaviour tracking and analytics solution |
| Books360 | Automated accounting software |
Build your plan now, or book a demo to learn more about Phonexa.
On average, pay-per-lead affiliates earn between £5 and £20 per qualified lead. However, earnings vary based on industry, lead quality, and specific program rules. Some programs, like Ethos, can pay more than £50 per lead; however, higher payouts often come with stricter qualification requirements, such as a minimum phone call duration of two minutes.
Top pay-per-lead programs span multiple sectors: Insurance includes Liberty Mutual and Hiscox; finance features National Debt Relief, Chime, and Empower; SaaS offers Brevo, Semrush, and Pluralsight; home services highlight Modernise; and solar programs like Profitise and EnergySage also perform well.
Awin is one of the largest pay-per-lead affiliate networks, hosting over 25,000 advertisers. Still, well-established networks like CJ Affiliate, Impact, and FlexOffers also provide a wide variety of pay-per-lead programs across many popular industries.
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