Whether you specialise in plumbing, roofing, landscaping, or electrical work, finding home improvement leads is a big step in expanding your business. Also, your home improvement lead generation efforts should be constantly sustained, since you cannot always rely on your existing customers.
Well, the good thing is you can optimise your home improvement lead generation immediately after reading this article, as there are methods and services able to help you do just that. While some home service business marketing methods might require more time, such as developing trust with the audience, creating content for your site, and optimising it for search engines, lead distribution solutions and home improvement lead generation services — free and paid — often provide a quicker path.
Home services lead generation has become an essential business priority, and the process is thoroughly integrated with the company’s functionality in today’s competitive market. Finding new customers requires added financial resources and time. It is accounted for when the final price for services and products is calculated and included in the company’s budget.
Source: Capterra
As with all marketing campaigns and strategies, lead generation is not a single element; it means identifying your target audience and their needs, attracting attention, and retaining the interest of potential customers.
Naturally, you have many lead sources to select from: you can develop content marketing campaigns, utilise paid social media ads, and send out traditional mailers. As an alternative option, you can buy home improvement leads.
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The use of home improvement lead generation services offers many benefits, no matter the type of home improvement work you’re engaged in. It is important to know the wide range of offerings in this field and define the ones that can benefit you.
Some services simply offer the option to purchase home improvement leads. Others provide a comprehensive ecosystem, allowing you to interact with other companies and clients, generate free leads, and develop your company’s brand. In specific cases, the offer extends beyond building lead generation strategies customised to meet the unique needs of your business. They start working together with you and make a profit when your company grows and succeeds.
Consider the following factors when assessing whether home improvement lead generation services can be useful for your business:
To manage leads coming from multiple sources, get real-time reports, and track their distribution, use Phonexa’s LMS Sync. This solution will help you to enhance your marketing campaign performance and give you an in-depth understanding of home improvement leads.
With Phonexa, it is easy to take your home improvement lead generation to the next level.
Build your plan now, or take a product tour to see Phonexa’s LMS Sync in action.
In the subsequent sections, you will find the top lead generation websites for contractors. Some strictly focus on delivering contractor lead services, while others are business directories designed for active interactions between companies and customers from various industries.
*Phonexa cannot be held responsible for the business conduct or actions of the listed companies. These are all independent companies unrelated to Phonexa. The research was made with no bias, reflecting the personal opinion of the Phonexa team.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 142,414 | 2 | 59 | 0.51 | 37.62% | 49.83% | 0.77% | 8.74% | 0.10% | 2.93% |
Phonexa is a single operating solution for partner and performance marketing designed to streamline and maximise the lead tracking and distribution process for affiliate marketers, SMBs, and enterprises in numerous industries, including home services. One of Phonexa’s key products is LMS Sync, a lead management tool that automatically tracks, captures, and nurtures leads across several channels.
Phonexa helps companies track campaign effectiveness and increase lead conversion by employing strong analytics and reporting tools.
Perfect for brands trying to streamline their processes, Phonexa uses data-driven insights to help home service firms scale their lead generation and management initiatives, boost customer acquisition, and achieve better ROI.
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Ready to take your home service lead management to the next level? Build your plan now, or book a demo to learn more about Phonexa.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 12,510,384 | 4 | 175 | 0.62 | 34.39% | 58.05% | 0.31% | 1.64% | 2.60% | 2.85% |
Houzz is a user-friendly, cutting-edge platform for generating home improvement leads. It functions as a central point for home development and design specialists, linking home service providers with potential clients. In addition to allowing users to peruse a variety of professionally prepared portfolios, it can also be a source of inspiration for anyone considering home renovations or building a house.
Reliability supplier is shown by the home service providers’ profiles, which also feature ratings, platform-issued badges, and user reviews. The listings are sorted according to a number of filters as well as the ratings and good history of the profiles.
You can embed Houzz reviews directly into your website to boost your credibility if you own a real estate business with a website. This helps establish trust with potential clients by showcasing real customer experiences and letting you display positive feedback prominently.
Nevertheless, the severe competition among seasoned home service providers may make it difficult for individuals who are new to the site to be recognised by users.
Houzz’s popularity and usefulness have the potential to help medium-sized home service companies and enterprises expand their audience and generate different kinds of contractor leads.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 277,022 | 2 | 63 | 0.67 | 37.02% | 52.50% | null | 6.12% | 2.34% | 2.02% |
Porch is a home improvement lead generation website that precisely matches businesses and clients with the help of a vast provider database.
In contrast to some other lead services for contractors that offer simple portfolio browsing functionalities, Porch.com uses a multi-stage funnel where users define workloads, addresses, and service types.
The platform specifications may result in a reduction in the visibility of your portfolio to many home improvement leads. This approach, however, allows you to attract more qualified leads.
Though it differs from Houzz in the way that prospective clients interact with service providers, portfolio viewing is not its primary function. With this strategy, contractors may receive fewer leads, but users will only see those suppliers who fully meet their demands.
Furthermore, it could be the best lead service for contractors just starting since customers frequently choose companies based on only one or two reviews.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 809,398 | 6 | 82 | 0.74 | 12.35% | 82.16% | 0.11% | 1.36% | 1.23% | 2.78% |
BuildZoom serves as an owner’s agent for householders during the preparation phase, offering high-end services such as contractor validation, value engineering, contract administration, and bid collection. They make sure permit data is updated regularly and maintain an extensive contractor database by collaborating with over 2,000 building departments across the country.
Additionally, the review integrity team at BuildZoom guarantees the review’s validity. Finished projects, permits, licenses, years of operation, evaluations, and responsiveness are used to assess contractors. The platform provides a wide range of businesses and is excellent at confirming the reliability of contractors. Its smaller user base, however, makes it more difficult to find home service leads in a crowded market when compared to competitors like Houzz.
BuildZoom saves users money and works well for construction leads, making it the perfect choice for companies that can adjust their pricing strategies.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 4,302,861 | 4 | 155 | 0.48 | 44.26% | 52.10% | 0.10% | 1.93% | 0.80% | 0.81% |
HomeAdvisor is a reputable home improvement lead generation website that has been in operation for more than 20 years and has a user base of over 30 million. Its main objective is to connect consumers with providers for small-scale chores rather than major construction projects. Because of its pay-per-lead business model, HomeAdvisor provides businesses with a great deal of flexibility in terms of their profiles and real-time budget adjustments.
Additionally, by dedicating time to the development of your HomeAdvisor profile, you will increase the likelihood that it will appear on a Google search page for relevant queries.
However, there are drawbacks, such as the possibility of receiving low-quality leads shared with many contractors.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 4,752,968 | 4 | 220 | 0.46 | 43.87% | 46.17% | 1.34% | 2.72% | 3.59% | 2.31% |
With more than four million users looking for anything from in-house photography to personal training, Thumbtack offers a sizable pool of prospective leads for home service businesses. Customers choose which businesses to contact, and even if the user decides not to proceed with the purchase, the companies will still be automatically charged. This is an unconventional approach since the majority of other home improvement lead generation websites provide companies with the option to contact home service leads.
As revealed by looking through Thumbtack reviews, many companies, particularly startups that can’t afford to waste money on cheap leads, dislike such a policy. The no-commitment approach for leads may be appealing to end users, but companies are often dissatisfied with the feeling of losing lead money without any explanation.
Nevertheless, consumers believe Thumbtack is one of the top home services websites, and they appreciate the website’s easy-to-use interface and the general calibre of the contractors it offers.
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Thumbtack can be the optimal contractor lead service for companies that are able to allocate funds for a few leads that will not convert before finding an opportunity for an ideal project.
| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 4,029,055 | 4 | 234 | 0.54 | 43.44% | 46.84% | 1.43% | 1.32% | 2.02% | 4.95% |
Bark is a home improvement lead generation website that consolidates the most diverse professional types in one place. Whether you offer online yoga classes or construction services, Bark can connect you with leads.
The variety of the platform’s specialities draws a large number of everyday visitors. It cannot, however, provide consistent lead generation for home improvement companies.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 206,890 | 3 | 73 | 0.4 | 22.64% | 21.28% | 0.20% | 48.20% | 5.02% | 2.66% |
CraftJack offers an easy-to-use home improvement marketing and lead management solution. Once you sign up for the home improvement lead generation services and complete the required forms, you will receive relevant online home improvement leads as soon as the system identifies them.
The company allows up to four bidders to purchase home improvement leads. You can more precisely estimate the success of your lead generation campaigns and ROI by considering the number of competing bidders and the fact that CraftJack verifies every lead via phone.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 57,066 | 2 | 38 | 0.78 | 8.07% | 14.35% | null | 76.28% | 1.30% | null |
Angi (formerly known as Angie’s List) positions itself as a go-to website for home improvement services of any kind. With active TV promotions, a free subscription plan, and an easy-to-use mobile application, it has garnered a lot of interest from homeowners.
Although Angi offers both residential and commercial leads, homeowners are the main users looking for contractors to complete one-time home improvement projects. The platform focuses on hassle-free and quick connections between businesses and customers, while the businesses’ success depends on the combination of positive user reviews, competitive prices, and paid ads or premium profile plans.
Note that HomeAdvisor, a home improvement lead generation website with similar functionalities, has the same owner company as Angi. Don’t be surprised if you receive the same leads on both platforms.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 779,735 | 5 | 180 | 0.5 | 57.21% | 27.18% | null | 12.85% | 0.59% | 2.16% |
ConstructConnect is one of the most popular platforms among construction professionals because of its leads management software, intuitive project intelligence tools, and well-structured databases.
The platform’s functionality enables examining projects before they are available for bidding. It’s worth noting that winning bids is not only about writing a comprehensive proposal and outlining how you plan to carry out the project, the cost, and the timeline but also offering the lowest price.
The subscription fee is contingent upon the specific construction lead generation services you require, including the capacity to receive notifications regarding new relevant projects and the utilisation of integrated CRM tools.
While ConstructConnect offers a plethora of useful information to homeowners, it is primarily targeted toward connecting with companies in the construction industry.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 613,175 | 2 | 66 | 0.65 | 21.82% | 66.40% | null | 10.30% | 0.92% | 0.57% |
Modernize is a platform that connects contractors with homeowners for their home improvement projects. Its primary concentration is on medium to large-scale projects in categories such as heating, cooling, solar installations, windows, roofing, and more. Modernize.com allows homeowners to compare quotes, use industry-specific calculators for cost estimates, locate contractors, and get advice on their projects from blog articles.
Modernize acts as a home improvement lead generation service for contractors, with a pay-per-lead pricing model. The prices are contingent upon a variety of factors, such as the estimated cost, project type, and location.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 84,218,328,606 | 8 | 620 | 0.29 | 95.24% | 0.50% | 0.07% | 1.92% | 2.08% | 0.19% |
Google Business Profile (formerly known as Google My Business) is a free service that enables you to manage the visibility of your business on Google search pages.
If a person googles your company, the data presented with GBP will be at the top of the results. When Google performs a search with local intent, such as browsing for home improvement service providers, it may showcase your business in the “Local Pack” above the typical organic search results. The information here, such as address, reviews, name, and thumbnail, will link to Google Maps directions and your Google Business Profile.
Google Business Profile provides a standardised layout for data submitted by users and business owners (reviews, images). Free home improvement leads and enhanced trustworthiness are the outcomes of this combination, which also increases business visibility.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 366,713 | 4 | 187 | 0.4 | 63.23% | 29.41% | 0.24% | 2.24% | 1.77% | 3.12% |
Despite Bing has fewer users than Google, contractors searching for home improvement lead generation opportunities should not overlook Bing Places. This free service from Microsoft allows you to manage your company’s online presence on Bing’s search pages effectively.
If using a search engine to advertise your company is a valid option for you, Bing has several advantages over Google: the average cost per click is cheaper across all industries, while the average CR is a little higher.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 619,370 | 2 | 151 | 0.67 | 25.76% | 42.90% | 0.11% | 29.73% | 0.77% | 0.75% |
Yelp is a business directory that attracts hundreds of thousands of unique monthly users who visit to read and post reviews. Because Yelp allows free business accounts and ranks well on Google SERP, you could consider it as one of the home improvement lead generation websites.
On Yelp, you can claim your listing if users have already put up reviews about your company or create a Yelp profile from scratch.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 181,848,809 | 6 | 680 | 0.26 | 51.67% | 3.73% | 0.02% | 38.85% | 2.90% | 2.83% |
Facebook Business is another Internet platform offering compelling reasons for its utilisation for home improvement lead generation.
Businesses, including home improvement companies, can establish a free business account to generate leads. To start, you must create a personal Facebook account and respond to a few questions regarding your business. To engage the audience’s interest, you may now post a variety of content, such as blogging about the benefits of solar system installations or DIY tutorials about simple home repairs.
Using the Facebook business manager dashboard, you can analyse how people interact with your advertisements and content, including clicking on CTA buttons and navigating to your landing sites.
Finally, Facebook users organise forums and communities for various locations or topics. You can promote your services and participate in discussions and events by showcasing your expertise in the field.
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| Monthly Visits | Page Per Visit | Time On Site | Bounce Rate | Direct Traffic | Search Traffic | Paid Referral Traffic | Referral Traffic | Social Traffic | Mail Traffic |
| 17,678 | 1 | 4 | 0.96 | 71.48% | 13.75% | null | 14.77% | null | null |
EverConnect is a lead generation solution created for home improvement contractor leads.
This company’s distinctive feature is offering to discuss the terms on which they will supply the leads to each customer individually. You may, for instance, buy home improvement leads at a cost per click or cost per lead model, opt for a lead generation campaign to get a steady flow of shared or exclusive home improvement leads until you terminate, or fill out your company’s schedule for a specific time.
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There are no two services with the same features among the 15 home improvement lead generation services we have listed. If you are still uncertain about which option will be most suitable for you, consider the features that are essential to you and use the following questionnaire to narrow down the list:
Your chances of acquiring leads increase when you generate quality leads. However, analysis, distribution, and effective lead management are necessary for maximising the conversion rate.
With Phonexa’s single operational solution for partner and performance marketing, you can improve your lead response time and tie revenue back to networks, channels, publishers, and campaigns through accurate marketing attribution. In addition, the database will be supplemented with all relevant data to increase the effectiveness of your marketing strategy efforts and home improvement lead generation efforts over time.
Finally, the innovative Ping Post Calls 2.0 enables multiple lead buyers to place automated bids on the calls and connect with live calls customer data. This technology, combined with other Phonexa products, enables lead generation professionals to substantially increase their profits in various industries, including home services.
Build your plan now or book a demo to see how Phonexa’s enterprise-grade software for performance and partner marketing can enhance your home services marketing strategies.
The best way to get contractor leads depends on your target audience, marketing team expertise, and budget. To effectively market your business, it is necessary to use a combination of lead generation practices, like managing a business profile on one of the contractor lead generation services and optimising your site for search engines.
Lead generation allows renovation and home improvement companies to increase their user base and communicate with potential customers.
Purchasing leads has several benefits. You may begin nurturing or converting leads quickly and sidestep the processes necessary for organic lead generation. Finding a trustworthy paid lead source also helps you develop a predictable business plan.
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