Future of AI in Lead Generation [+ Top AI Lead Generation Platforms]

One of the few cases where the actual technology lives up to the hype is the use of AI in lead generation. Thousands of leads, both B2B and B2C, have already been generated, nurtured, and converted by AI independently of human marketers, and millions more are yet to come.

Everyone knows AI is the future, but how far is AI-driven lead generation going to go? More importantly, how will you navigate the ever-expanding AI lead generation technology stack to stay ahead of the competition, and what specific software is there for that?

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Without any further ado, let’s get right to the root of the matter.

“Reaping rewards will be among the most important trends over the next 10 years. I believe companies will be rewarded for their efforts moving from models either in pilots or MVPs to full deployment at a large scale.“ – Nir Kaldero.

How AI Is Shaping Lead Generation

AI enables marketers to capture more leads in less time and with almost no effort. Artificial intelligence lead generation is data-driven, incomparably quicker, and shows higher results if combined with human effort.

Using language models like ChatGPT, you can create content, brainstorm, and even code without ever hitting writer’s block.

Here are the top use cases for AI in marketing:

Source: Statista

However, AI lead generation does not stop at content creation alone. With AI, one is able to zero in on the best buyers, personalise marketing strategies, automate marketing and sales, and even simulate campaigns without risks.

“Much of what we do with machine learning happens beneath the surface. Machine learning drives our algorithms for demand forecasting, product search ranking, product and deals recommendations, merchandising placements, fraud detection, translations, and much more. Though less visible, much of the impact of machine learning will be of this type — quietly but meaningfully improving core operations.” – Jeff Bezos

How To Generate Leads with AI

While AI has advanced, the needs and desires of consumers remain basically unchanged, perhaps with an addition of the willingness to make sure that they are consuming authentic content or interacting with a real person. 

The B2B lead generation strategies have remained the same:

Source: Statista

No secrets herein: online marketing shifts towards personalisation and authenticity. Luckily, AI can help with both, insofar as you use it as a complementary tool.

#1. Zeroing on Your Perfect Leads

To effectively generate leads, you need to understand who your ideal buyers are and their journey down the sales funnel. Astonishingly, less than 50% of B2B companies utilise buyer personas and customer journey mapping to understand customers.

Here are some of the insights you can derive with AI software in lead generation:

With Phonexa, you can do even more.

You can record all the inbound calls using Call Logic, or calls that correspond to certain criteria – duration, caller’s profile, keywords, etc. – with the purpose of having those calls analysed manually or automatically. You’ll then have the option to refine your lead generation strategy and move toward the leads who are likely to convert.

#2. Content Tailoring to Heterogeneous Audiences

Customer data is at the heart of marketing decisions, but retrieving that data is difficult when dealing with heterogeneous audiences. The more different products and services you promote, the more resource-consuming it gets to hit the nail on the head.

However, the best AI lead generation tools let you build tailored marketing funnels with as many target consumer groups as you want to work with. So you can leverage Jasper or Albert to personalise content across every marketing channel and then use Surfer to add that critical SEO component.

“The ultimate search engine would understand everything in the world. It would understand everything that you asked it and give you back the exact right thing instantly. You could ask ‘what should I ask Larry?’ and it would tell you.” – Larry Page

#3. Insta-Connecting to the Leads Matching Your Qualification Criteria

The ability to connect with high-intent leads faster, ensure acquisition efficiency, and, finally, convert them or nurture them toward conversion, is highly instrumental for businesses using paid lead acquisition channels. 

Here are AI lead generation platforms that can connect businesses to high-intent leads:

#4. Lead Generation Campaigns Analysis

The deeper and more precisely you track your prospects, leads, and customers, the more data-driven lead generation will be.

Following are a few AI platforms to analyse lead generation campaigns:

In my opinion, Phonexa is the best in-class call and web lead tracking software suite. Eight proprietary lead management solutions ensure that nothing is left unconsidered in lead tracking, distribution, and analytics that paint profound consumer insights directly onto your marketing and sales teams.

Build your plan now, or take a product tour to see how Phonexa makes performance and partner marketing better.

#5. Future Scenarios Simulation

You want to take as much guesswork as possible out of your lead generation campaigns before launching them – or at least have some sort of an educated guess. And you can do it with Phonexa’s predictive modelling software, matching historical data with analytic algorithms to predict future outcomes.

 

Predictive modelling works amazingly well for paid lead acquisition campaigns. You can set different campaign types, locations, ages, etc, to determine what works best. Then, you can only run the campaigns that are safe and profitable.

Want to learn more about predictive modelling? Book a demo with Phonexa today.

Your 11 Top AI Lead Generation Software Solutions

Phonexa – an Eight-In-One Lead Generation and Performance Marketing Ecosystem

Phonexa puts eight performance marketing solutions into one integrated software suite to cover omnichannel marketing campaigns from a single place. Whether organic or paid lead generation, Phonexa ensures that you know who your consumers are, where they are coming from, and how they engage across touchpoints.

 

Here are the eight performance marketing solutions within Phonexa:

The core products you really need for generating leads are LMS Sync and Call Logic:

• LMS Sync is a lead management software that paves an optimal conversion path for leads and opens new revenue streams. You know where to channel your energy and resources to drive more sales with less effort.
• Call Logic is the LMS Sync of phone calls, unlocking the caller’s journey to the smallest detail. You know who your callers are and how to route and convert them. Likewise, you know what particular calls you have to buy to drive profits.

Build your plan now, or book a demo to see for yourself how Phonexa can help you bring in more leads.

Seamless.ai – Sales Prospecting Software to Get In Touch With Your Ideal Customers

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffi
380,78		370	0.45	56.38%	38.11%	0.28%	3.87%	0.12%	1.24%

Seamless is a giant sales intelligence platform where 121 million businesses meet 1.3 billion customers.

Here are some of the features that Seamless.AI makes available:

• Direct connection to ideal buyers
• Real-time client data verification
• Advanced lead and sales prospect analytics

Unely’s unique AI lead generation toolkit enables you to source 10x more meetings from sales prospects, increase your close rates 5 times, and save at least 3 hours a day per sales rep.

Seamlass.AI unites over 414 million phone numbers and 1.8 billion verified business emails so you can reach your perfect buyers without wasting time on research and data gathering.

Customers.ai – Converting Anonymous Shoppers to Leads

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
109,491	2	39	0.48	33.33%	56.95%	0.47%	6.25%	0.10%	2.89%

 

Customers.ai is an AI Lead Generation platform that helps find and engage customers. The suite includes solutions for paid advertising, email marketing, direct mail, and more tools to coordinate the most important marketing avenues within a single coherent strategy.

You can tap into more than 10,000 lead data points, including demographics, behaviour, purchase history, and segment leads by this data for a tailored acquisition strategy.

Surfer – AI Content Generator for Boosting Organic Traffic

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
1,119,091	4	272	0.45	52.47%	41.30%	0.19%	5.01%	0.09%	0.94%

Surfer is an AI-based content creation platform that helps create SEO-optimized content. Unlike Seamless.AI, Surfer won’t directly connect you to leads, but it’ll help gain organic traffic.

Here are the 7 tools with Surfer:

Surfer can be your best tool for creating content that your customers and, no less importantly, Google will love while minimising the risk of being hit with one of the Google updates.

Salesloft– Ai-Powered Lead Generation and Sales Software to Close More Deals

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
2,209,813	15	1348	0.27	66.84%	19.18%	0.19%	13.13%	0.09%	0.56%

Salesloft is an AI-driven platform for sales improvement that can maximise revenues by sending out buyer signals. With Salesloft, you know what marketing instruments to use, and when it’s the right time to engage with a specific lead.

Here are a few of the tools you get with Salesloft:

Outreach.io – Performance Software for Sales Representatives

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
1,871,020	28	1624	0.17	68.53%	21.57%	0.12%	8.83%	0.10%	0.86%

Like Salesloft, Outreach.io helps sell the right product to the right people. This platform focuses on sales reps’ performance, providing tools for coaching, uncovering skill gaps, and creating tailored marketing and sales messages.

Here are some of the tools with Outreach.io:

LeadiQ – Accelerating Toolkit for B2B Pipeline Generation

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
724,703	3	323	0.41	57.52%	34.62%	0.22%	5.41%	0.12%	2.11%

LeadIQ is an AI B2B lead generation and sales prospecting ecosystem. Whether organic lead generation, nurturing, or sales, you get insightful customer data to keep your performance high while staying on the legal side of the fence.

Here are some of the tools with LeadiQ:

Lead IQ will be a good fit for any B2B business willing to enhance prospecting and maximise the value of the internal team.

Jasper – The Complete Generative AI Toolkit to Create Content That Sells

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
1,489,493	4	188	0.41	52.74%	39.85%	0.18%	6.14%	0.07%	1.01%

Jasper is a generative AI software suite for creating and promoting brand-on, personalised content. It does everything ChatGPT does, allowing you to craft your message for a specific audience and ensuring it is up to the highest standards.

However, I’d recommend using Jasper only as an additional tool, so don’t lose the human touch in your writing. It might work best in brainstorming, editing, or plagiarism checks, but AI-generated content is generally no good.

Kartra – Omnichannel Lead Management Software Suite

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
90,731	1	12	0.64	30.61%	58.21%	0.37%	7.57%	0.14%	3.10%

Kartra is an all-in-one lead management platform that combines tools for lead prospecting, nurturing, conversion, and retention. Among other things, you can take advantage of their pre-built marketing management campaigns and AI content generator.

Be it traditional or affiliate marketing, Kartra might be a good choice for getting omnichannel marketing coverage that you need.

CoPilot AI – LinkedIn B2B Sales Software

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
182,807	2	34	0.47	31.20%	60.72%	0.47%	5.33%	0.09%	2.19%

CoPilot AI is an AI sales software for finding, engaging, and converting B2B leads. The focus of this platform is mainly on LinkedIn lead generation, but you can use it for other social media as well.

Albert – Digital Advertising Campaigns for AI Lead Generation

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
12,007	2	42	0.45	35.23%	49.80%	0.49%	10.88%	0.09%	3.50%

Albert is an AI software for managing free and paid advertising campaigns across various acquisition channels, including social media and paid search. You can create a holistic marketing strategy that speaks to your sales prospects’ and leads’ needs and desires.

“Harnessing machine learning can be transformational, but for it to be successful, enterprises need leadership from the top. This means understanding that when machine learning changes one part of the business — the product mix, for example — then other parts must also change. This can include everything from marketing and production to supply chain, and even hiring and incentive systems.” – Erik Brynjolfsson

Elevate Your Lead Management to the Next Level With Phonexa

Core Phonexa products LMS Sync and Call Logic are exceptional on their own, but you can achieve even more if you combine them with the other six puzzle pieces. 

The eight-in-one performance marketing combo can easily cover your marketing from top to bottom, automating everything that can be automated and providing suggestions for everything requiring a human touch.

 

Here are the eight performance marketing products you get at a single price:

Book a free demo to see how Phonexa works in real-world situations, or build your plan to kick things off right away.

Frequently Asked Questions

How does AI help generate leads?

AI allows you to get a data-driven perspective of your lead generation campaigns, from targeting to nurturing to sales. For example, chatbots can lead discussions in real-time, AI models can simulate marketing scenarios, and so on.

What are some of the best free AI tools for lead generation?

There are very few free AI lead generation tools besides content creation tools like ChatGPT, Grammarly, or Jasper. Regarding more complex lead management software solutions, you will likely need to buy a paid subscription plan to unlock advanced features.

Can AI lead generation software replace human marketers?

AI lead generation software can’t replace human marketers because it is still not good enough. However, AI accelerates lead generation so you can handle things faster and process more customers in less time.