Categories: Blog

Adapt To New Bulk Email Sender Rules: Phonexa Product Updates

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It’s that time of month! Here are just some of the newest features we’ve released in recent weeks across the Phonexa platform.

Updates in Opt-Intel

Get Compliant with New One-Click Unsubscribe Feature

Google and Yahoo recently announced new requirements and email sender guidelines for bulk email senders.

Not only have we followed along, but we’ve been working on an easy solution for those of you who’d like to efficiently manage suppression lists and opt-outs.

To get you compliant right now with Google and Yahoo’s new rules, we created a new one-click unsubscribe feature in Opt-Intel, our suppression list management tool.

Here’s how the new opt-out feature works: When the unsubscribe link is clicked, it redirects the user to a new page that indicates a successful unsubscribe. There won’t be any additional requests to re-enter email addresses or to provide any additional information, making it easier for everyone to manage unsubscribed.

Learn More

Updates in Lynx

Create & Track New Offers For Mobile

Did you know that 31% of consumers prefer to shop via mobile – crazy, right?

But that also means more affiliate traffic to mobile apps!

With our latest offer type, you can create and manage mobile offers inside of Lynx, our click tracking platform.

The Mobile Offer is used to track offers that send users to the Google or Apple Mobile App Stores instead of website domains or web properties. You can track conversion events from those same applications and align them with your offer goal in Phonexa.

Learn More

Are you looking for a particular feature or product functionality in Phonexa? Let us know by emailing info@phonexa.com.

Liana Tonoyan

Liana Tonoyan is the Chief Information Officer at Phonexa. She oversees the operational and technical sides of the business for the all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more. Liana works closely with the company's leadership to set and drive organisational vision and technical strategy, all while ensuring effective implementation for goals and objectives. Liana has extensive experience across online marketing and lead generation industries throughout her career. She’s previously worked at KPMG, where she managed the operations department and worked closely with C-level staff.